Washington, DC

October 10–14, 2014
Hosted by the University of Maryland and American University
Conference Coordinator: Amber Mayfield
Logistics Director: Rachel Landis
Conference Co-Coordinator: Chelsea Williamson
Communications Director: Corinne Buckwalter
Photo Credit: Destination DC
Welcome to Washington, D.C.
Conference Hotel
The Omni Shoreham Hotel
832 rooms and guest suites with
Wi-Fi internet access, flat-screen
HDTV and individual climate
Rooms are $219/night
Three different restaurants on-site,
as well as a gourmet coffee
○ Numerous eateries/coffee
shops within walking distance
(including Starbucks).
Nearby attractions include the
National Zoo, Arlington Cemetery
and the White House.
The lobby of the Omni Shoreham Hotel, the location
for the PRSSA 2014 National Conference.
Photo Credit: The Omni Shoreham Hotel
Conference Registration
Register by mail, fax or online:
PRSSA members and affiliates: $300
Nonmembers: $335
Single-day registration: $175–$185
Deadline to register: Sept. 9 (Register early; space is limited).
For more information, please visit: www.prssa.org/events/conference
Reagan National Airport (*closest to hotel)
Taxi ($20-25)
Super Shuttle ($12/person)
Car Service ($65)
Metro ($2.50)
Dulles International Airport
Taxi ($50-65)
Super Shuttle ($29/person)
Car Service ($105)
Metro ($10)
Baltimore/Washington Airport
Taxi ($75-100)
Super Shuttle ($37/person)
Car Service ($125)
Reagan National Airport (DCA) is the closest airport.
Photo Credit: Metropolitan Washington Airports
Affordable option for students
AMTRAK drops off
passengers at Union Station.
To travel to hotel from Union
Station, options include:
 Taxi ($20)
 Metro ($5) — Take the red
line in the direction of
Shady Grove.
Photo Credit: Metro US
Dupont Circle (1 stop)
The White House (2 stops)
The Smithsonians (3 stops)
The Capitol Building (4 stops)
Photos Credit: DC Metro
The Omni Shoreham is just minutes
from the Woodley Park/National
Zoo/Adams Morgan Metro
Station, which is close to a number
of, including:
Agency Tours (Pre-Registration Required)
Regional Conference Workshop and Student-run Firm Workshop
Chapter Development Sessions
Chapter President’s Leadership Workshop
Opening Night Social: A Night at the Embassies
Agency Tours
This year, attendees will have the opportunity* to visit some of the top
public relations agencies and offices in Washington, D.C. Students
will meet professionals and get a true sense of company culture.
Participating agencies include:
Allison+Partners | APCO Worldwide | Edelman | Hill+Knowlton
Strategies | Ketchum| MSLGroup Qorvis | Spectrum
All tours will be on Friday, Oct.10, @ 10 a.m.
*Students must pre-register to attend.
Chapter Development Sessions
Chapter Development Session 1:
Friday, Oct. 10, 3–4 p.m.
Chapter Development Session 2:
Friday, Oct. 10, 4:15–5:15 p.m.
The presenting Chapters will be notified by June 5.
“An Evening at the Embassies”
● Black-tie and ballgown attire
● International cuisine
● Music and dancing
● …and more!
The Embassies of DC
Photo Credit: Destination DC
Keynote Speaker: Pam Jenkins
Pam Jenkins, the 2013 Washington PR Woman
of the Year, led the Heart Truth/Red Dress
Collection, an iconic campaign for women and
heart disease.
As president of Powell Tate | Weber Shandwick,
Jenkins manages communications designed to
support or defeat legislation, enhance reputation
or encourage healthy behavior change. She
specializes in health-related issues management
and social marketing for corporations,
foundations and government clients.
Photo Credit: Weber Shandwick
Causes and Concerns: Nonprofit PR
Speaker: Jennifer Byrd, The Salvation Army
A Champion Brand Building Approach to Issues Management
Speaker: Kirk Stewart, APCO
Understanding What the Media Want
Jason Mollica, JRM Comm
Social Media and Digital PR
Chris Shreeve, Ketchum
…and sessions on Global Relations, Hospitality PR and more.
Keynote Address: Meeting the Living Legends of Public Relations
Professional Skills: Rebooting Your Resume
Speaker: Melinda Adams, Ketchum
How to Avoid a Dead End Street: Crisis Communications
Speaker: Pat Philbin, Crisis1, LLC
…and sessions on Media Relations, Sports PR and Lifestyle PR.
Monday and Tuesday
Career Development Exhibition
Diagnosis for Healthcare PR
Amy Goodwin, APR, John Hopkins Medicine
Emily Danmeyer, Children’s National
…and sessions on Salary Negotiation, Career Paths and Retail PR.
Farewell Breakfast
Career Development Exhibition
Monday, Oct. 13
Schools A–L
10:30 a.m.–12 p.m.
Schools M–Z
12:30–2 p.m.
Career Development Exhibition
• Burson-Marsteller
• Edelman
• Entertainment Power Players
• General Motors
• Ketchum
• The Plank Center for Leadership in Public Relations and Platform
• The Washington Media Institute
Career Development Exhibition
• American University Master of Science in Marketing
• GW’s Master’s in Strategic Public Relations
• Institute on Political Journalism
• Marist College, MA in Integrated Marketing Communication
• Medill - Northwestern University
• New York University School of Continuing and Professional Studies
• The Washington Media Institute
• West Virginia University online Integrated Marketing Communications
graduate program
• Willamette University MBA
…and more to come!
PRSA General Sessions
Polly LaBarre,
Mike Buckley
Founding Member, Fast
Company and Editorial
Director, MIX
Vice President, Global
Business Communications
Monday, October 13
Tuesday, October 14
8 a.m. to 9:45 a.m.
9:45 a.m. to 11 a.m.
Summer Fundraising
Don’t wait until fall, get started now.
Bake Sale
Magazine Sale
Car Wash
Fashion Show
You can find more ideas in the PRSSA FUNdraising Bowl Playbook.
Grant Application
Deadline: June 23, 2014
• Grant will provide financial assistance to cover registration fee for
students wishing to attend the PRSSA 2014 National Conference
• Up to five grants will be awarded
• Recipients will demonstrate superior writing sills in both press
release and the original essay required in submission.
For more information visit:
D.C. Trivia
How many columns does the Lincoln Memorial
have and why?
D.C. Trivia
The Lincoln Memorial has 36 columns.
At the time of Lincoln’s assassination, the U.S.
was comprised of 36 states.
D.C. Trivia
What famous architect designed Washington,
(Hint: There is a Metro stop named after him.)
D.C. Trivia
Charles L’Enfant
(Metro: L’Enfant Plaza)
Connect With Us
Twitter: @PRSSANC
Facebook: PRSSA National Conference
Email: [email protected]
Meet the Conference Committee
Left to Right: Rachel Landis, Amber Mayfield, Chelsea Williamson, Corinne Buckwalter
Photo Credit: Amber Booth
Thank You To Our Sponsors
...and more to come!

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