@PRSSANC #PRSSANC October 10–14, 2014 Hosted by the University of Maryland and American University Conference Coordinator: Amber Mayfield Logistics Director: Rachel Landis Conference Co-Coordinator: Chelsea Williamson Communications Director: Corinne Buckwalter Photo Credit: Destination DC Welcome to Washington, D.C. Conference Hotel The Omni Shoreham Hotel ● 832 rooms and guest suites with Wi-Fi internet access, flat-screen HDTV and individual climate controls. ○ ● Rooms are $219/night Three different restaurants on-site, as well as a gourmet coffee lounge. ○ Numerous eateries/coffee shops within walking distance (including Starbucks). ● Nearby attractions include the National Zoo, Arlington Cemetery and the White House. The lobby of the Omni Shoreham Hotel, the location for the PRSSA 2014 National Conference. Photo Credit: The Omni Shoreham Hotel Conference Registration Register by mail, fax or online: PRSSA members and affiliates: $300 Nonmembers: $335 Single-day registration: $175–$185 Deadline to register: Sept. 9 (Register early; space is limited). For more information, please visit: www.prssa.org/events/conference Travel AIRPORTS ● ● ● Reagan National Airport (*closest to hotel) ○ Taxi ($20-25) ○ Super Shuttle ($12/person) ○ Car Service ($65) ○ Metro ($2.50) Dulles International Airport ○ Taxi ($50-65) ○ Super Shuttle ($29/person) ○ Car Service ($105) ○ Metro ($10) Baltimore/Washington Airport ○ Taxi ($75-100) ○ Super Shuttle ($37/person) ○ Car Service ($125) Reagan National Airport (DCA) is the closest airport. Photo Credit: Metropolitan Washington Airports Travel AMTRAK ● Affordable option for students o AMTRAK drops off passengers at Union Station. To travel to hotel from Union Station, options include: Taxi ($20) Metro ($5) — Take the red line in the direction of Shady Grove. Photo Credit: Metro US Metro ● Dupont Circle (1 stop) ● The White House (2 stops) ● The Smithsonians (3 stops) ● The Capitol Building (4 stops) Photos Credit: DC Metro The Omni Shoreham is just minutes from the Woodley Park/National Zoo/Adams Morgan Metro Station, which is close to a number of, including: Friday Agency Tours (Pre-Registration Required) Regional Conference Workshop and Student-run Firm Workshop Chapter Development Sessions Chapter President’s Leadership Workshop Opening Night Social: A Night at the Embassies Agency Tours This year, attendees will have the opportunity* to visit some of the top public relations agencies and offices in Washington, D.C. Students will meet professionals and get a true sense of company culture. Participating agencies include: Allison+Partners | APCO Worldwide | Edelman | Hill+Knowlton Strategies | Ketchum| MSLGroup Qorvis | Spectrum All tours will be on Friday, Oct.10, @ 10 a.m. *Students must pre-register to attend. Chapter Development Sessions Chapter Development Session 1: Friday, Oct. 10, 3–4 p.m. Chapter Development Session 2: Friday, Oct. 10, 4:15–5:15 p.m. The presenting Chapters will be notified by June 5. OPENING NIGHT SOCIAL “An Evening at the Embassies” ● Black-tie and ballgown attire (suggested) ● International cuisine ● Music and dancing ● …and more! The Embassies of DC Photo Credit: Destination DC Keynote Speaker: Pam Jenkins Pam Jenkins, the 2013 Washington PR Woman of the Year, led the Heart Truth/Red Dress Collection, an iconic campaign for women and heart disease. As president of Powell Tate | Weber Shandwick, Jenkins manages communications designed to support or defeat legislation, enhance reputation or encourage healthy behavior change. She specializes in health-related issues management and social marketing for corporations, foundations and government clients. Photo Credit: Weber Shandwick @PTInsights Saturday Causes and Concerns: Nonprofit PR Speaker: Jennifer Byrd, The Salvation Army A Champion Brand Building Approach to Issues Management Speaker: Kirk Stewart, APCO Understanding What the Media Want Jason Mollica, JRM Comm Social Media and Digital PR Chris Shreeve, Ketchum …and sessions on Global Relations, Hospitality PR and more. Sunday Keynote Address: Meeting the Living Legends of Public Relations Professional Skills: Rebooting Your Resume Speaker: Melinda Adams, Ketchum How to Avoid a Dead End Street: Crisis Communications Speaker: Pat Philbin, Crisis1, LLC …and sessions on Media Relations, Sports PR and Lifestyle PR. Monday and Tuesday Career Development Exhibition Diagnosis for Healthcare PR Amy Goodwin, APR, John Hopkins Medicine Emily Danmeyer, Children’s National …and sessions on Salary Negotiation, Career Paths and Retail PR. Tuesday Farewell Breakfast Career Development Exhibition Monday, Oct. 13 Schools A–L 10:30 a.m.–12 p.m. Schools M–Z 12:30–2 p.m. Career Development Exhibition Participants • Burson-Marsteller • Edelman • Entertainment Power Players • General Motors • Ketchum • LEWIS PR • The Plank Center for Leadership in Public Relations and Platform Magazine • The Washington Media Institute Career Development Exhibition • American University Master of Science in Marketing • GW’s Master’s in Strategic Public Relations • Institute on Political Journalism • Marist College, MA in Integrated Marketing Communication • Medill - Northwestern University • New York University School of Continuing and Professional Studies • The Washington Media Institute • West Virginia University online Integrated Marketing Communications graduate program • Willamette University MBA …and more to come! PRSA General Sessions Polly LaBarre, Mike Buckley Founding Member, Fast Company and Editorial Director, MIX Vice President, Global Business Communications Facebook Monday, October 13 Tuesday, October 14 8 a.m. to 9:45 a.m. 9:45 a.m. to 11 a.m. Summer Fundraising Don’t wait until fall, get started now. Ideas: Bake Sale Magazine Sale Car Wash Auction Fashion Show You can find more ideas in the PRSSA FUNdraising Bowl Playbook. www.prssa.org/chapters/leaders/fundraising/FUNdraising_Bowl_Playbook.pdf Grant Application Deadline: June 23, 2014 • Grant will provide financial assistance to cover registration fee for students wishing to attend the PRSSA 2014 National Conference • Up to five grants will be awarded • Recipients will demonstrate superior writing sills in both press release and the original essay required in submission. For more information visit: prssa.org/scholarship_competitions/individual/conference_grant D.C. Trivia How many columns does the Lincoln Memorial have and why? D.C. Trivia The Lincoln Memorial has 36 columns. At the time of Lincoln’s assassination, the U.S. was comprised of 36 states. D.C. Trivia What famous architect designed Washington, D.C.? (Hint: There is a Metro stop named after him.) D.C. Trivia Charles L’Enfant (Metro: L’Enfant Plaza) Connect With Us Twitter: @PRSSANC Facebook: PRSSA National Conference Email: firstname.lastname@example.org #PRSSANC Meet the Conference Committee Left to Right: Rachel Landis, Amber Mayfield, Chelsea Williamson, Corinne Buckwalter Photo Credit: Amber Booth Thank You To Our Sponsors ...and more to come!