Give-Ozarks-Nov.-12-training-1-FINAL

Report
Agency Partner
Training Session I
Nov. 12, 2014
Springfield
Art Museum
What is a Giving Day?
A Giving Day is a powerful 24-hour online
fundraising competition that unites a community around
local causes. Hosted by the area’s community
foundation, the Giving Day raises money through a
single online donation platform. A Giving Day is a great
way to build community, connect donors to local
nonprofits, teach organizations to use digital tools and
generate excitement about your community foundation.
--Knight Foundation
What are the CFO’s Goals?
 Raise awareness of philanthropy and nonprofit sector.
 Create new donors.
 Provide extra source of support for nonprofit partners
for projects, operational or endowment.
 Build endowments.
Examples of Giving Days
Summary of Giving Days
 Knight Foundation: Supported 18 give days last year
raising $31.8 million … they only support Give days in
26 communities where they have newspapers.
 Kimbia platform: 7,000 nonprofits participated on
May 6, 2014 and raised $53 million. About 300,000
donors; 40 percent from western states.

Razoo platform: Over $120 million has been
raised by Razoo during more than 60 days.
Give Ozarks – May 5, 2015
 Outside year-end fundraising
windows
 One day, 100 percent online via
Give Ozarks website, powered by CFO’s Cause Momentum
platform.
 No sign-up/software fee
 Region-wide, open to all
nonprofit and school partners
 Endowment, operational or project-based
Give Ozarks Sponsors (as of 11/11)
Presenting Sponsor:
Platinum Sponsors:
Give Ozarks Sponsors
Silver Sponsors:
Bronze Sponsors:
Example of
Give Ozarks
home page
Example of
Give Ozarks
Leaderboard page
Example of
Give Ozarks
Agency page
Why May 5?
 CFO joining with Greater St. Louis Community
Foundation in hopes of growing into statewide event.
 Outside of typical fundraising windows – year-end; United
Way campaign.
 Part of Give Local America, which includes community
foundations across the country.
 #GivingTuesday (after Thanksgiving) crowded
and may interfere with your year-end efforts.
Three Fundraising Options
 Operational Funds
 Specific Project
 Endowment Building
Operational and Project
 Eligible for prize money, such as Power Hours; most
unique donors, etc.
 Donations made to the CFO, reconciled after event,
placed in the fund of the agency’s choosing to draw on
anytime after.
Endowment





Will be selected by application process
CFO will match 1:1 up to $5,000 for selected agencies.
Application available at giveozarks.org
Application deadline is: 5 p.m., Friday, Jan. 30.
Agencies can expand existing endowments or start an
endowment (minimum is $10,000).
 Endowment agencies also eligible for other
prize money.
 Endowment application at: giveozarks.org.
Prizes and Sponsorships
 $100,000 available from CFO for 1:1 endowment
matches.
 Goal is another $90,000 to $100,000 in prize funds.
 Agencies encouraged to find your own donor matches or
sponsorships.
 Agency matches need to be deposited with the CFO ahead
of day, or made online during the day
(no day-of checks), to function as “real-time” matches.
Examples of Prizes
These are potential examples; the prize structure will be
solidified for second training session.
 Power Hours: Top 3 to 5 agencies with most unique donors
during specific hours.
 Highest number of overall unique donors.
 “Golden Tickets” – random drawings of all agencies that
receive donations during a certain time period.
 Matches to agencies within specific geographic areas from
affiliates or business sponsors.
 Matches to agencies within a specific
sub-category, i.e., arts or environment.
Benefits for Nonprofits
 Online giving is showing year-over-year increase of about 13 percent.
Giving Days help introduce and reinforce new giving behaviors that can
help lead to greater year-round giving.
 While online giving accounts for about 8 percent of total giving, it’s an
important channel to raise awareness and grow a network of
supporters, particularly through social media.
 Younger donors may be more likely to give during a Giving Day if they
know their smaller dollars will be matched for greater impact.
 First-time donors comprised 42 percent in a national
study.
Benefits for Nonprofits
 Giving Days capitalize on a moment in time to create energy and
momentum to a particular cause or organization.
 The competitive aspect empowers individuals to use their peer influence
to engage other donors who may not already know about an
organization’s work.
 Participating in a Giving Day can raise a nonprofit’s public image
considerably and expand its circle of supporters beyond the usual
suspects.
 No matter an organization’s size or budget,
an online Giving Day levels the playing field by giving organizations of
all shapes and sizes the ability
to compete.
CFO’s Responsibilities
 Seek partners for grants and prizes.
 Create a common message and brand for Give Ozarks.
 Provide a Nonprofit Toolkit with resources for nonprofits.
 Provide training sessions to prepare nonprofits for Give
Ozarks Day.
 Serve as the liaison between nonprofits and the donation
platform.
 Raise awareness in the community and
generate media interest in the event.
CFO’s Responsibilities
 Inform donors via ongoing correspondence


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(newsletters, events, social media, etc.).
Highlight participating nonprofits on Facebook and
Twitter.
Use websites to spread the word about Give Ozarks.
Offer ongoing support to nonprofits for technical
assistance.
Plan day-of event to generate awareness.
Nonprofits’ Responsibilities
 Get agency leadership and board support for your participation.
 Decide on goal: Project, Operational, or Endowment.
 Attend training sessions.
 Create a profile page for your organization on the Give Ozarks
website.
 Post Give Ozarks link on your website.
 Consider seeking matching sponsors for your agency.
Nonprofits’ Responsibilities
 Prepare your own marketing and promotion efforts using
provided tools and templates.
 Identify a volunteer, board member or supporter to be
main point person for your organization.
 Broadcast news about Give Ozarks Day using existing
communication vehicles.
 Use social media to publicize your participation in Give
Ozarks.
 Send thank-you notes to your donors.
Examples of Toolkit Items
 Checklist
 Timeline
 Marketing guidelines
 Email blast template(s)
 News Release template(s)
 Social media resources and tips
Financial Breakdown
 No upfront fee to participate.
 Donations will be disbursed to selected fund after Give
Ozarks’ full reconciliation (several weeks).
 1 percent platform fee taken by CFO at time
of transfer.
 Any 3.5 percent transaction fees not covered by donors
deducted before funds transfer.
Financial Breakdown
Example: Nonprofit raises $5,000 on Give Ozarks Day
$5,000 in donations
$175 – Deduct 3.5 percent
credit-card fees
______
$4,825
$48.25 – Deduct 1 percent platform fee
______
$4,776.75 – Net to Agency
(Add $2,500 prize would mean $7,276.75!)
Future training workshops
 Tuesday, Feb. 10: 9-11 a.m., location TBD
 Wednesday, April 8: 9-11 a.m., location TBD
Next Steps
 Discuss participation and goals (project, operational,
endowment) with your leadership and board.
 Sign up to participate at GiveOzarks.org.
 If interested in endowment match, submit application by
5 p.m., Friday, Dec. 30. Application form at
giveozarks.org.
 Put next training sessions on your calendars.
Resources
 List of Frequently Asked Questions on giveozarks.org.
 Knight Foundation Giving Day resource guide:
http://www.givingdayplaybook.org/
Contact Information:
Matt Lemmon: [email protected]
Louise Knauer: [email protected]
Julie Leeth: [email protected]
 Video recap of Communities Foundation of North
Texas 2014 experience.
Questions?
Part II: Building Awareness
 Dan Prater, Director of the Center for Nonprofit
Communications at Drury University.

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