Agency Partner
Training Session I
Nov. 12, 2014
Art Museum
What is a Giving Day?
A Giving Day is a powerful 24-hour online
fundraising competition that unites a community around
local causes. Hosted by the area’s community
foundation, the Giving Day raises money through a
single online donation platform. A Giving Day is a great
way to build community, connect donors to local
nonprofits, teach organizations to use digital tools and
generate excitement about your community foundation.
--Knight Foundation
What are the CFO’s Goals?
 Raise awareness of philanthropy and nonprofit sector.
 Create new donors.
 Provide extra source of support for nonprofit partners
for projects, operational or endowment.
 Build endowments.
Examples of Giving Days
Summary of Giving Days
 Knight Foundation: Supported 18 give days last year
raising $31.8 million … they only support Give days in
26 communities where they have newspapers.
 Kimbia platform: 7,000 nonprofits participated on
May 6, 2014 and raised $53 million. About 300,000
donors; 40 percent from western states.
Razoo platform: Over $120 million has been
raised by Razoo during more than 60 days.
Give Ozarks – May 5, 2015
 Outside year-end fundraising
 One day, 100 percent online via
Give Ozarks website, powered by CFO’s Cause Momentum
 No sign-up/software fee
 Region-wide, open to all
nonprofit and school partners
 Endowment, operational or project-based
Give Ozarks Sponsors (as of 11/11)
Presenting Sponsor:
Platinum Sponsors:
Give Ozarks Sponsors
Silver Sponsors:
Bronze Sponsors:
Example of
Give Ozarks
home page
Example of
Give Ozarks
Leaderboard page
Example of
Give Ozarks
Agency page
Why May 5?
 CFO joining with Greater St. Louis Community
Foundation in hopes of growing into statewide event.
 Outside of typical fundraising windows – year-end; United
Way campaign.
 Part of Give Local America, which includes community
foundations across the country.
 #GivingTuesday (after Thanksgiving) crowded
and may interfere with your year-end efforts.
Three Fundraising Options
 Operational Funds
 Specific Project
 Endowment Building
Operational and Project
 Eligible for prize money, such as Power Hours; most
unique donors, etc.
 Donations made to the CFO, reconciled after event,
placed in the fund of the agency’s choosing to draw on
anytime after.
Will be selected by application process
CFO will match 1:1 up to $5,000 for selected agencies.
Application available at
Application deadline is: 5 p.m., Friday, Jan. 30.
Agencies can expand existing endowments or start an
endowment (minimum is $10,000).
 Endowment agencies also eligible for other
prize money.
 Endowment application at:
Prizes and Sponsorships
 $100,000 available from CFO for 1:1 endowment
 Goal is another $90,000 to $100,000 in prize funds.
 Agencies encouraged to find your own donor matches or
 Agency matches need to be deposited with the CFO ahead
of day, or made online during the day
(no day-of checks), to function as “real-time” matches.
Examples of Prizes
These are potential examples; the prize structure will be
solidified for second training session.
 Power Hours: Top 3 to 5 agencies with most unique donors
during specific hours.
 Highest number of overall unique donors.
 “Golden Tickets” – random drawings of all agencies that
receive donations during a certain time period.
 Matches to agencies within specific geographic areas from
affiliates or business sponsors.
 Matches to agencies within a specific
sub-category, i.e., arts or environment.
Benefits for Nonprofits
 Online giving is showing year-over-year increase of about 13 percent.
Giving Days help introduce and reinforce new giving behaviors that can
help lead to greater year-round giving.
 While online giving accounts for about 8 percent of total giving, it’s an
important channel to raise awareness and grow a network of
supporters, particularly through social media.
 Younger donors may be more likely to give during a Giving Day if they
know their smaller dollars will be matched for greater impact.
 First-time donors comprised 42 percent in a national
Benefits for Nonprofits
 Giving Days capitalize on a moment in time to create energy and
momentum to a particular cause or organization.
 The competitive aspect empowers individuals to use their peer influence
to engage other donors who may not already know about an
organization’s work.
 Participating in a Giving Day can raise a nonprofit’s public image
considerably and expand its circle of supporters beyond the usual
 No matter an organization’s size or budget,
an online Giving Day levels the playing field by giving organizations of
all shapes and sizes the ability
to compete.
CFO’s Responsibilities
 Seek partners for grants and prizes.
 Create a common message and brand for Give Ozarks.
 Provide a Nonprofit Toolkit with resources for nonprofits.
 Provide training sessions to prepare nonprofits for Give
Ozarks Day.
 Serve as the liaison between nonprofits and the donation
 Raise awareness in the community and
generate media interest in the event.
CFO’s Responsibilities
 Inform donors via ongoing correspondence
(newsletters, events, social media, etc.).
Highlight participating nonprofits on Facebook and
Use websites to spread the word about Give Ozarks.
Offer ongoing support to nonprofits for technical
Plan day-of event to generate awareness.
Nonprofits’ Responsibilities
 Get agency leadership and board support for your participation.
 Decide on goal: Project, Operational, or Endowment.
 Attend training sessions.
 Create a profile page for your organization on the Give Ozarks
 Post Give Ozarks link on your website.
 Consider seeking matching sponsors for your agency.
Nonprofits’ Responsibilities
 Prepare your own marketing and promotion efforts using
provided tools and templates.
 Identify a volunteer, board member or supporter to be
main point person for your organization.
 Broadcast news about Give Ozarks Day using existing
communication vehicles.
 Use social media to publicize your participation in Give
 Send thank-you notes to your donors.
Examples of Toolkit Items
 Checklist
 Timeline
 Marketing guidelines
 Email blast template(s)
 News Release template(s)
 Social media resources and tips
Financial Breakdown
 No upfront fee to participate.
 Donations will be disbursed to selected fund after Give
Ozarks’ full reconciliation (several weeks).
 1 percent platform fee taken by CFO at time
of transfer.
 Any 3.5 percent transaction fees not covered by donors
deducted before funds transfer.
Financial Breakdown
Example: Nonprofit raises $5,000 on Give Ozarks Day
$5,000 in donations
$175 – Deduct 3.5 percent
credit-card fees
$48.25 – Deduct 1 percent platform fee
$4,776.75 – Net to Agency
(Add $2,500 prize would mean $7,276.75!)
Future training workshops
 Tuesday, Feb. 10: 9-11 a.m., location TBD
 Wednesday, April 8: 9-11 a.m., location TBD
Next Steps
 Discuss participation and goals (project, operational,
endowment) with your leadership and board.
 Sign up to participate at
 If interested in endowment match, submit application by
5 p.m., Friday, Dec. 30. Application form at
 Put next training sessions on your calendars.
 List of Frequently Asked Questions on
 Knight Foundation Giving Day resource guide:
Contact Information:
Matt Lemmon: [email protected]
Louise Knauer: [email protected]
Julie Leeth: [email protected]
 Video recap of Communities Foundation of North
Texas 2014 experience.
Part II: Building Awareness
 Dan Prater, Director of the Center for Nonprofit
Communications at Drury University.

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