reference file - ASSK - Commercial Agencies and General Trading

Report
“ASSK COMPANY”
FOR COMMERCIAL
AGENCIES AND GENERAL
TRADING WITH LIMITED
LIABILITY
Background
Our logo is to believe in honesty when dealing
not only with our partners but also with our
employees (112; 6 Physicians, 17 Pharmacists,
29 Managerial and 60 Workers) and even more
with our customers.
5%
Employees
15%
54%
26%
Physicians
Pharmacists
Managerial
Workers
We have started marketing medicines at the end
of nineties that lead to improve our experiences
in the field of medicines marketing and also in
the management of sales despite the difficult
circumstances we faced in our dear country. We
have insisted to reflect our ideas and aspirations
into actions. First, We have established
ALMAWARD ALELMIA SCIENTIFIC BUREAU
which is registered in the Syndicate of
Pharmacists in Iraq under the no. 453 of 2005
in order to supervise our medicines stores by
this scientific bureau.
We have increased the number of distribution centers that
we own such as ALNUKBAH drugs store which was
established since 1999. We enlarge our business by
establishing “ASSK Company” for commercial agencies with
limited liability(Private company) that is registered at 24th.
April 2010 and then we add a new trade activity to ASSK
Company for commercial agencies and General Trading With
Limited Liability (Private company) at 17th July 2010. We also
make partnerships with many scientific bureaus in Baghdad,
the south of Iraq and with many pharmaceutical companies
in the northern region of Iraq. we have set up a network
marketing consists of doctors , pharmacists, and sales
representatives for medical media who have the excellent
experiences and qualifications in the medicines marketing
and also have an effective role in our successful plans so we
can cover all the areas in Iraq in order to speed the delivery
of orders to customers.
• Main Office
• Iraq, Baghdad, Sadoon St., Al-Mushajar,
Tel.: +96418179066, +96418167882
Fax: +96418167882
• Cellphone: +9647800045555
•
+9647809124216
• Paris Bureau:
• Tele:+33153436235
•
•
•
•
•
•
•
Branches
AL-NUKBAH medicines store, Baghdad
AL-NOOR medicines store, Al-Najaf
MARDEEN medicines store, Erbil
Contacts
Inquiries: [email protected]
Sales: [email protected]
Partnership: [email protected]
Business Partnerships
• AL-HARAM Scientific Bureau/ Baghdad; the agent of
BILIM, (Turkish company) & FARMASCIENCE
(Canadian company)& DENK PHARMA (German
company).
• NANDRLON Company for pharmaceutical trade
/ERBIL: the agent of SUNLIF (German company) &
Glen mark Pharma (Indian company) .
Company's Structure
General
Manager
Marketing
and Sales
Manager
Medical Rep.
Unit
Marketing Unit
Sales Unit
Research &
Development
Unit
Development
Manager
Regulatory
Affairs Unit
Strategies
Study Unit
Training Unit
Operation
Manager
Import Unit
Contract Unit
Purchasing
Order Unit
Warehouses
Unit
Financial
Manager
Accounting
Unit
Cash
Management
Unit
Banking Unit
Marketing & Sales
Marketing Department :
Activities of this department can be classified into three
categories :
1. Collecting data in order to have a clear vision about our
market.
2. Planning and implementation : the plans which are based on
collected data and accumulative experience are
Implemented through a professional well trained medical
representatives team whom distributed overall Iraq.
3. Monitoring and follow up : We believe that constant follow
up of the market is fundamental to implement our plans and
to achieve further progress.
Medications and Cargo
Movements
• Imported medications are stored in our main stores within the North
area of Iraq (Erbil governorate ; more safe compared with other
parts of Iraq). We have a land of 2500 m2 supplied with big
refrigerated stores according to the specifications of the Ministry of
Health. Each one is about 1150 m2 and we will add additional stores
when needed.
• On demand with a well studied plans our medications transported
(using refrigerated trucks) toward Baghdad.
• ALMAWARD ALELMIA SCIENTIFIC BUREAU distribute our
products in Baghdad and the Middle Area of Iraq, and
Southern Area of Iraq through AL-NOOR medicines store in AlNajaf governorate
• North Iraqi Area distribution maintained by MARDEEN medicines
store and our partner NANDRLON Company for pharmaceutical trade.
Sales Department :
Based on scientific , mature sales plans reflected from a real
knowledge of both Iraqi and the product market size ; sales
department is committed to expand the scope of sales of the
product and ensure the spread of the product with studied
increasing in sales monthly and annual figures by :
1. Maintaining contact with all clients in the market area to
ensure high levels of client satisfaction.
2. Maximizing all opportunities in the process of closing a sale
resulting in the taking of market share from larger
competitors.
3. Resolving problems and complains of the customers.
4. Sustaining the relationship with our customers and
exploring new sales ports.
Training Centre
Since we follow the international standardization we consider
training courses as a major prospect in our business, these
courses are :
1. Initial selling skills.
2. Product information.
3. Advance selling skills :
• Selling techniques
• Selling strategy
4. Field management training course.
5. Mastering the art of communication.
6. Questioning skills
Turn Over
• Before 2010 (ASSK Company establishment time) our sales
values was mainly through ALMAWARD ALELMIA SCIENTIFIC
BUREAU, ALNUKBAH, AL-NOOR and MARDEEN drug stores.
2008
2009
2010
Almaward
Alelmia
4 000 000 $
5 800 000 $
8 000 000 $
Alnukbah
1 500 000 $
1 650 000 $
2 100 000 $
Al-Noor
900 000 $
1 150 000 $
1 200 000 $
Mardeen
1 100 000 $
1 500 000 $
2 000 000 $
Turn Over
9000000
8000000
7000000
6000000
Almaward Alelmia
5000000
Alnukbah
4000000
Al-Noor
3000000
Mardeen
2000000
1000000
0
2008
2009
2010
Market Development
• Extent of pharmaceutical market as USD
(600,000,000)
• Market share of local(10%) and import
companies(90%)
• Common market development of 2007, 2008
and 2009 increase every years specials in
2009
Iraq Country
• Iraq population is about 32 950 000
people
• Official language now is (Arabic and
Kurdish)
• Have 18 governorates
• The capital is BAGHDAD
Iraq population
Governorate
Male
Female
Total
Al-Anbar
834820
825303
1660123
Al-Baṣrah
1024138
1008357
2032495
Al-Muthanna
342152
338650
680802
Al-Qadisiyah
540618
534435
1075053
An-Najaf
600996
592607
1193603
Arbil
860109
847151
1707260
Sulaymaniyah
1051470
1036548
2088018
Kirkuk
478983
472258
951241
Babil
917024
907227
1824251
Baghdad
3856073
3791409
7647482
Dohuk
532749
511213
1043962
Dhi Qar
891659
880643
1772302
Diyala
961891
853410
1715301
Karbala
503643
496903
1000546
Maysan
447718
441722
889440
Ninawa
1555236
1535375
090611
Salah ad-Din
704870
697541
1402411
Wasiṭ
586603
579872
586603
16590752
16350624
32941376
Iraq
Governmental and Private Hospitals in Iraq
Governorate
Government
Private
Total
Al-Anbar
11
2
13
Al-Baṣrah
13
5
18
Al-Muthanna
4
0
4
Al-Qadisiyah
6
3
9
An-Najaf
7
3
10
Arbil
22
10
32
Sulaymaniyah
29
13
42
Kirkuk
7
2
9
Babil
14
3
17
Baghdad
46
37
83
Dohuk
9
3
12
Dhi Qar
9
2
11
Diyala
10
3
13
Karbala
5
2
7
Maysan
6
0
6
Ninawa
14
2
16
Salah ad-Din
9
2
11
Wasiṭ
8
0
8
229
92
321
Iraq
Physicians in Iraq
Governorate
physicians
Al-Anbar
953
Al-Baṣrah
2016
Al-Muthanna
390
Al-Qadisiyah
777
An-Najaf
991
Arbil
1793
Sulaymaniyah
1355
Kirkuk
802
Babil
1428
Baghdad
6633
Dohuk
742
Dhi Qar
787
Diyala
737
Karbala
922
Maysan
317
Ninawa
2424
Salah ad-Din
991
Wasiṭ
692
Iraq
24750
Pharmacists, Pharmacies and Drug Stores
in Iraq
Governorate
pharmacists
Pharmacies and
Drug Store
Al-Anbar
217
165
Al-Baṣrah
365
267
Al-Muthanna
85
80
Al-Qadisiyah
162
137
An-Najaf
346
309
Arbil
381
293
Sulaymaniyah
140
112
Kirkuk
225
163
Babil
403
355
Baghdad
2138
2116
Dohuk
69
49
Dhi Qar
202
180
Diyala
195
158
Karbala
298
242
Maysan
71
60
Ninawa
871
460
Salah ad-Din
224
185
Wasiṭ
173
125
6265
5456
Iraq
Physicians-Pharmacists
Distribution in Iraq
Physicians
Pharmacists
Chronic Diseases Distribution
in Iraq
Disease
DM
HT
IHD
CVD
No. of
patients
1100242 1205654 293178
52706
Epilepsy
62589
Asthma
658828
Common Chronic Disease
Distribution
Asthma
19%
Epilepsy
2%
CVD
1%
IHD
9%
DM
33%
DM
HT
IHD
CVD
HT
36%
Epilepsy
Asthma
Long-Term & Short-Term
Vision
• Boehringer Ingelheim products currently distributed in
Iraq
BRAND NAME
SPIREVA
ATROVENT INH
MICARDIS , MICARDISPLUS
MARKET FEEDBACK
Weak Distribution
Weak Distribution
Good Distribution
BISOLVON SYR
DULCOLAX TAB
BUSCOPAN TAB
KIDDI PHARMATON
PHARMATON CAP
MOBIC
PERSANTIN
BISOLVON TAB
COMBIVENT INH
Moderate Distribution
Good Distribution
Moderate Distribution
Moderate-Good Distribution
Moderate-Good Distribution
Good Distribution
Weak Distribution
Moderate Distribution
Weak Distribution
• However; many companies in Iraq compete, fight and
race each other to reach their target. ASSK COMPANY,
depending
on
our
well
trained
medical
representatives team whom distributed overall Iraq,
have all the requirements to make a suitable
marketing plan to introduce the following Boehringer
Ingelheim products :
BRAND NAME
TWYNSTA
FLOMAX
MUCOANGIN lozenges
DULCOFIBRE
BUSCOGAST
PHARMATONE, MATRUELLE
PHARMATONE CARDIOACTIVE
ANTISTAX

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