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Report
Leading Latino Transmedia
Marketing Solutions
Provider in the US
March 2013
1
Content
Leading Latino Transmedia
Marketing Solutions
Provider in the US
03. Entravision Highlights
07. Latino Audience
11. Our portfolio
18. Our premium content
23. Integrated marketing solutions
25. Broadcast Radio
31. Spot TV
36. Spot Radio
38. 360º Platform
41. Digital
49. Consumer Insights
2
Entravision Highlights
Leading Latino Transmedia Marketing Solutions Provider in the US
3
Entravision Highlights
Founded:1996 - Publicly traded company NYSE: EVC
Valuable assets to offer
Market reach & knowledge
Market reach & knowledge
Own & operate:
105 markets reach an
53 TV stations,
49 Radio stations & 76
aggregate of 94% of the
US Latino population A1849
station websites
300 partner radio
stations throughout the
US
+100 Live Events
throughout the US for
Latinos
Owned media clusters located
in 15 of the 25 fastestgrowing and highest-density
US Latino markets.
Business intelligence with
unique Latino consumer
insights to increase ROI on
marketing strategies
Source: Arbitron, Spring Nationwide 2012 (94% reach source), Nielsen 2013 universe estimates (15 of the 25 fastest growing and highest density US Latino markets source)
4
Entravision is producer of transmedia content and distributor of
Prime Brands in the Latino Media Landscape
Premium content & brands
Producer premium content:
• Best in class national syndicated radio
programs
• 23 Univision local TV news programs
• Major live events in Top Latino markets
Own leading Latino radio stations
throughout the US
Major aggregator of Latino media
premium content providers
5
Entravision growing Audience Reach
Ratings strength & audience growth
#1 or #2 in prime time television in 5 markets
among ALL 18-34 viewers
Consistent or growing radio shares in 8
markets among 18-34 listeners
Source: Nielsen, November 2012 survey, Arbitron, Spring/Fall 2011/2012
Early local newscasts are #1 or #2 in 12 markets
among ALL 18-34 viewers
2.2M+ annual aggregated audience through EVC´s
local markets grass root events
6
Latino Audiences
Leading Latino Transmedia Marketing Solutions Provider in the US
Latinos, the fastest growing segment in the US
buy…and will buy more
Household income
Buying power (USD)
(2000-2001 growth)
Latino’s income is increasing!
Household
Income
(USD)
In perspective…
Mexico´s GDP
=1.15 Tn
Lar´s GDP1
=1.99 Tn
Source: Nielsen, “State of the Hispanic Consumer”, Quarter 2-2012. CIA,
World Bank, 2011 GDP at purchaser's prices. 1) Excluding Mexico and
Brazil.
2011 Income
(Percent of population)
2000 to 2011 Percent
Income Growth
Total
Latinos
Total
Latinos
< 25 K
24%
29%
-17%
-19%
25 – 24.9 K
11%
14%
-13%
-10%
35 – 49.9 K
15%
17%
-6%
0%
50 – 74.9 K
19%
19%
0%
10%
75 – 99.9 K
12%
10%
16%
31%
> 100 K
18%
11%
49%
71%
Source: Nielsen, “State of the Hispanic Consumer”, Quarter 2-2012.
8
Latinos spend more time on media
US Latinos
Time spent by media type (Avg. hours per week )
35.4
24.1
2.5
Television
US Non-Latinos
2.3
21.4
Radio
Magazine
15.1
Newspaper
3.6
4.7
Source: Synovate, US Diversity Markets Report, 2008, “Total Mean Media Consumption by Type (Hours per Week)”.
9
Latinos get more engaged through advertising
US Latinos
Non-Latinos
Latino attitudes toward advertising, 2010
26% 14%
Expect advertising
to be entertaining
30% 15%
Remember
advertised products
when shopping
31% 19%
Enjoy watching
ads
35% 22%
Advertising helps to
choose products
to buy for children
48% 39%
More inclined to buy
from a company
that sponsors
events
Source: ComScore, Conectados!: Understanding the US Hispanic Online Consumer, 2010; Percentages are % of responders in each group
10
Our Portfolio
Leading Latino Transmedia Marketing Solutions Provider in the US
Entravision reaches 105 markets in the US,
94% of all US Latinos A18-49 with O&O and partner stations!
Wenatchee
Seattle
Portland
Yakima
Spokane
Tri Cities
Boston
Springfield
Hartford
New York
Minneapolis
Boise
Medford
Eureka
Milwaukee
Idaho Falls
Grand Rapids
Yuba City
Santa Rosa
San Francisco
San Jose
Monterey/
Salinas
Reno
Cedar Rapids
Salt Lake City
Sacramento
Stockton
Modesto
Fresno
Visalia
Aspen
Philadelphia
Dover
Hagerstown
Ft. Wayne
Washington D.C.
Columbus
Norfolk
Denver
Grand Junction
Kansas City
Colorado Springs
Bakersfield
San Luis Obispo
Santa Maria
Las Vegas
Santa Barbara
Barstow
Oxnard/Ventura
Los Angeles
Riverside/ San Bernardino
San Diego
Chicago
Omaha
Ft. Collins
Detroit
Palm Springs
Yuma/El Centro
Wichita
Springfield
St. Louis
Paducah
Ft. Smith
Memphis
Little Rock
Clovis
Lubbock
Tucson
Raleigh
Nashville
Atlanta
Wichita Falls
Savannah
Las Cruces
El Paso
Wilmington
Chattanooga
Amarillo
Phoenix
Louisville
Charlotte
Santa Fe
Albuquerque
Greensboro
Midland/Odessa Abilene
San Angelo
Dallas
Shreveport
Tallahassee
Waco
Austin
Beaumont
Houston
San Antonio
Orlando
New Orleans
Tampa
Sarasota
Naples
West Palm Beach
Miami
Corpus Christi
Laredo
McAllen
12
Entravision owns & operates 53 TV stations and
49 Radio stations in 33 markets
Entravision owned Radio
and TV footprint, 2012
Springfield
Boston
Hartford
Reno
Sacramento
Stockton
Modesto
Hagerstown
Denver
Monterey
Aspen
Las Vegas
Colorado Springs
Washington, DC
Wichita
Santa Barbara
Los Angeles
Palm Springs
San Diego
Albuquerque
Phoenix
Yuma /
El Centro
Lubbock
El Paso
Odessa/Midland
San Angelo
Houston
TV (24 markets, 53 stations)
TV (25 markets, 53 stations)
Radio (19 markets, 49 stations)
Combo (11 markets)
Corpus Christi
Laredo
Tampa
Orlando
Miami
Mc Allen
13
Entravision, located in 15 of the 25 fastest growing and highest density
major Latino markets, aggregate 50% of the US Latino population
Entravision DMAs ranked by TV HH1 size, 2013
Rank
DMA
Media
Radio
Stations
TV
Stations
Website
s
1
3
4
9
10
Los Angeles
Miami
Houston
Phoenix
McAllen
Sacramento-StocktonModesto
San Diego
Albuquerque
El Paso
Denver
Orlando
Tampa
Washington, DC (Hagrstwn)
Las Vegas
Boston
Springfield-Hartford
Corpus Christi
Monterey-Salinas
Laredo
Yuma-El Centro
Odessa-Midland-San
Angelo
Colorado Springs
Santa Barbara
Palm Springs
Lubbock
Wichita
Reno
Radio
Radio
Radio
Radio
TV & Radio
6
1
1
4
4
6
4
4
6
Radio
8
-
9
TV
TV & Radio
TV & Radio
TV & Radio
TV & Radio
TV
TV
TV & Radio
TV
TV
TV
TV & Radio
TV
TV & Radio
2
5
4
1
2
3
3
6
3
3
3
4
3
4
3
3
3
3
3
5
4
3
3
7
5
2
1
1
4
1
1
1
4
2
4
TV
-
3
1
TV
TV
TV & Radio
TV & Radio
TV
TV & Radio
1
2
1
3
3
3
1
1
3
1
4
3
1
3
11
12
13
15
16
17
19
20
23
24
25
27
34
36
37
39
42
43
45
51
54
59
(1) Households
Source: 2013 Nielsen Universe Estimates as dated
Entravision markets
aggregate:
• 23.5 M of Latinos +2
(representing 50.2% of US total)
• 6.9M of Latino households
(representing 49.9% of US total)
• 30.6% of Latino population density
vs. 16.2% of total national average
14
EVC reaches 8.4M Latinos living in the highly
integrated US-MEX border region
15
We integrate a digital platform that reaches 20M Latinos and
delivers 200M of monthly impressions
Platinum Content Driven Assets
TV SITES
RADIO SITES
MOBILE
Behavioral Reach Platform
•20M Latinos reach
•200M of monthly
impressions
•Vertical context
•Language preferences
• 55 sites
• 49 sites
• 1.3M Preroll Video • 1.3M of streaming
hours
• InSycBanners
• 300k Audience/
Subscribers
• 1M Messages
• 400k total
streaming audience
• 300k Opt in
data base
• InSycBanners
• 100k MMS
•Intended interest
•Geo-targeted behavior
16
Our digital platforms include Social Media as well as vertical
advertising solutions for local advertisers
Platinum Social Media
Entra Leads
• 57 fan pages
• 350,000 likes
Lead generation for all vertical
business segments
• 63 accounts
• 58,000 followers
SERVICES
Email & SMS
300k EVC Platinum
Subscribers
15M EVC Extended
Segmented Email Audience
6M EVC Extended
Segmented SMS Audience
•
•
•
•
Desktop search
Mobile apps
Voice on top carriers
Mobile and online directories
Brand Activation Pages
Branded Customized Splash
pages
Vertical Content Sites
COVERAGE
•
•
•
•
•
•
National
Regional
DMA
Market
Hyper-local
Radio
17
Our Premium Content
Leading Latino Transmedia Marketing Solutions Provider in the US
18
Best Television content also implies the best content alliances
Top US Latino Partner TV Networks
Brands
Description
Programming
Target
•
•
•
•
Leading Spanish dominant media
Largest Latino audience in the US
Novelas, news, entertainment content
24 Entravision markets
Noticieros Univision, Despierta America,
Sabado Gigante, Primer Impacto, El Gordo y
la Flaca
Spanish dominant, general
content media; 18-55 years old
•
•
•
2nd highest rated Spanish programming in the US
News, sports, music, entertainment content
20 Entravision markets
Noticias al Minuto, Escandalo TV, Boxeo,
Que Dice la Gente?
Spanish dominant, general
content media; 18-55 years old
•
•
•
2nd largest Spanish language Network in the US
News, sports, entertainment content
1 Entravision market
TM News; Telenovelas: La Reina Del Sur,
Zorro, Perro Amor, Cristina, Alquien Te Mira;
Telemundo Sports
Spanish dominant, general
content media; 18-55 years old
•
•
•
•
Intl. recognized brand with hyper local presence
English dominant
News, sports, entertainment content
2 Entravision markets
Dr. Oz, Fox News, Anderson Live, Two and a
Half Men, The Simpsons, Super Bowl 2014,
American Idol
18-55 acculturated and
bi-cultural; English dominant
•
Kadabra, Los Exitosos Perez, Yo Soy Betty
La Fea (original version), Pobres Rico,
Noticias MundoFox
Young Americanized Latinos;
Spanish dominant
•
•
New Spanish-language broadcast network of Fox, focused on
the US Latino market
News, sports, game shows and comedy
5 Entravision markets
•
•
•
•
Intl. and nationally recognized brand
English dominant
Entertainment content
2 Entravision markets
Vampire Diaries, Seinfeld, 90210, Gossip
Girl, Top Model, Nikita
18-34 young acculturated and
bi-cultural; English dominant
•
•
•
•
Advertiser friendly content
Powerhouse for Direct Response Advertising
Cost-efficient ad campaigns
Court, Comedy and Drama entertainment
Friends, How I Met Your Mother, Judge Alex,
Cash Cab, Law & Order: SVU, House, Monk,
It’s Always Sunny in Philadelphia
English Language Adults 2554
•
•
•
•
•
Bilingual music and entertainment network
Independent, minority-owned network
Sold in 44 markets, including all top 25 Latino DMAs
Originally-produced programming and first-run content
18 Entravision markets
Mis Doctors, Tu Decides, Locas por el
Futbol, Patrullando Tijuana, Xtreme Kombat,
Chef de Metal, Mex 2 the Max, Esto Es
Insolito
Spanish Dominant Bilingual
Latinos
Latino Adults 18-34 and 18-49
19
Premium Content Brands in our DNA
Entravision Exclusive Transmedia Content Productions
EVC Productions
Live
Description
Target
Erazno y la Chokolata
Nationally syndicated radio showHip, ,
featuring the talented Oswaldo Diaz.
High energy execution that takes
theater of the mind to a whole new
level
Latino listeners 18-49
years of age
State Farm’s Las Super
20
Hosted by a variety of Sony Music
Latin artists, delivering behind the
scenes at top Regional Mexican music
Latino listeners
Entravision Live
Festivals, tours and Innovative
multimedia production ventures
Young Latino adults and
families
20
Local newscasts rank #1 or #2 in most markets with
a large 18-34 audience
Selected Entravision DMAs Local Newscast, Ranking and Impact
LATINO MARKET RANK
DMA
STATION
NEWS TP
RANK
ADULT 18-34
RATING
10
McAllen-Harlingen
KNVO
#1
4.5
12
Albuquerque
KLUZ
#1
1.7
15
El Paso
KINT
#1
2.5
18
Orlando
WVEN
#2
0.7
19
Washington, DC
WFDC
#2
0.8
20
Tampa
WVEA
#1
0.6
34
Monterey-Salinas
KSMS
#1
1.8
35
Laredo
KLDO
#1
4.9
36
Yuma-El Centro
KVYE
#1
1.4
39
Palm Springs
KVER
#1
2.6
45
Santa Barbara
KPMR
#2
0.8
60
Reno
KREN
#1
0.5
Source: Nielsen November 2012 (M-F 6p-6:30p Eastern/Pacific, 5p-5:30p Mountain)
21
We own major multi-market Radio formats
that Latinos love
Entravision’s Owned Major Radio Spanish-language Stations
Brands
Description
Special Programming
Target
• Spanish Adult Music
Contemporary
Mexican Soccer Coverage;
Regional Hits 1970’s- Present;
2014 World Cup
Latino Adults, 2554 years old
• Regional Mexican Music
El Vacilón del Mandril; Erazno y
La Chokolata;
Piolín por la mañana;
La Potranca and El Potrillo
Male Latinos
listeners, 18-49
years of age
• Northern Mexican Music
El Rey y el Gato; Erazno y la
Chokolata
Latino adults, 1834 year olds
• Spanish Language Romantic
Ballads
Futbol de Primera: Andres Cantor
Sports Commentary Show
Primarily Latino
women, 18-49
years of age
22
Integrated marketing solutions
. Leading Latino Transmedia Marketing Solutions Provider in the US
23
Entravision Advertising Offering
Reach
Local reach and
awareness
• Network Radio
• Unwired Regional TV
networks
• Digital
• Spot Radio
• Spot Television
Integrated
Marketing
Solutions
Interaction
Engagement
• Spot Radio
• Events
• Mobile
• Online
• Online
• Mobile
• Spot Radio
Latino Consumer Insights
24
Broadcast Radio
. Leading Latino Transmedia Marketing Solutions Provider in the US
25
EVC Radio Network 94% Coverage Of US HA18-49!
150+ Spanish language radio properties, a national radio network
• Entravision’s Radio Network offers coverage through a network of unwired Spanish
language radio stations
• Weekly Cume (HA18+) 9.8M*
• Average Rating HA18-49 6a-7p- 1.8*
• Coverage in 29 of the top 30 Latino markets
• National Single Airplay
• In-Market Activation
• Turn-key Traffic & Proof of Performance
26
Targeted Network Content
Contacto con Jenni
• Nationally syndicated radio
show, featuring the late
Regional Mexican recording
artist, Jenni Rivera.
• The show debuted in 2012 and
had 51% US Latino market
clearance
Erazno y la Chokolata
State Farm´s Las Super 20
• Nationally syndicated radio
show, that stars the talented
Oswaldo Diaz
• Delivers a hip, high energy
execution that takes theater of
the mind to a whole new level!
• #1 PM Drive show in multiple
markets
Regional Mexican Top 20
Countdown Show
Show rolled out in 2012 and
currently has 51% US Latino
market clearance
Hosted by a variety of Sony
Music Latin artists
Program delivers a behind the
scenes look at the best in
Regional Mexican music
27
Targeted Male Content
ESPN Deportes Spot Affiliates
•
•
•
•
LA, New York, Miami, Houston, Dallas, SF/SJ, Phoenix, El Paso, Las Vegas,
Fresno, Albuquerque, Stockton/Modesto, Bakersfield, Seattle, Tucson, Lubbock
Sports News/Talk
Soccer Play-by-play –Mexican National Team, MLS Game of the Week
Futbol de Primera (FDP) Affiliates
•
•
•
•
•
•
•
•
LA, Riverside, Oxnard, Phoenix, McAllen, El Paso, Denver, Las Vegas,
Orlando, Fresno, Sacramento, Albuquerque, Bakersfield, Tucson, Salinas,
Stockton, Modesto, Reno, Lubbock, El Centro
World Cup 2014
FDP Soccer Play-by-Play – 13 Mexican National Team Friendlies & WCQ in 2013
Confederations Cup – June 2013
Gold Cup – July 2013
FDP Weekly Show – Sunday-Friday 7P-8P
Play-by-Play – Season Broadcasts of NFL Games (Radio)
•
•
•
•
•
•
•
•
LA – SD Chargers (plus TV Highlights show in SD)
NY – NY Jets
SF – SF 49ers
Phoenix – AZ Cardinals
Denver – Denver Broncos (plus TV Highlights show in Denver)
Atlanta – Atlanta Falcons
Fresno – SF 49ers
Albuquerque – Dallas Cowboys
28
Local Play-by-Play - Total
LA – Los Angeles Angels
NY – New York Mets
Dallas – Texas Rangers
SF – SF Giants
Phoenix – AZ Cardinals
Atlanta – Atlanta Braves
Fresno/ Albuquerque/ Oxnard –
LA Dodgers
LA – LA Galaxy
Washington DC – DC United
Portland – Timbers
LA – SD Chargers
NY – NY Jets
SF – SF 49ers
Phoenix – AZ Cardinals
Denver – Denver Broncos
Atlanta – Atlanta Falcons
Fresno – SF 49ers
Albuquerque – Dallas Cowboys
LA – LA Lakers
LA – LA Clippers
NY - Knicks
Fresno – LA Lakers
Albuquerque – University of New Mexico
Fresno – Fresno State
Miami – University of Miami
Tucson – University of Arizona
29
Effectively Reaching the Latino Male Target!
Futbol De Primera Affiliates
MARKET
Albuquerque
Atlanta
Bakersfield
Denver
El Centro
El Paso
Fresno
Las Vegas
STATION
KRZY-FM
WAOS-AM
KXTT-FM
KJMN-FM
KSEH-FM
KSVE-AM
DIAL
105.9FM
1600AM
94.9FM
92.1FM
94.5FM
1650AM
KGST-AM/KLBN-FM 1600AM/101.9FM
KRRN-FM
92.7FM
Los Angeles/Riverside-SB KLYY-FM
97.5FM
Lubbock
KBZO-AM
1460AM
McAllen
KNVO-FM
101.1FM
Oxnard/Ventura
KOXR-AM
910AM
Palm Springs
KLOB-FM
94.7FM
Phoenix
KVVA-FM/KBMB-AM* 107.1FM/106.9FM/710AM
Reno
KRNV-FM
102.1FM
Sacramento
KXSE-FM
104.3FM
Salinas
KSES-FM
107.1FM
Santa Rosa
KJOR-FM
104.1FM
Stockton-Modesto
KTSE-FM
97.1FM
Tucson
KTKT-AM
990AM
•
World Cup 2014
• FDP Soccer Mexican National
Team Friendlies and World Cup
Qualifiers
• FDP Weekly Show – M-F, Su
7P-8P
•*KBMB simulcasts games if the station
isn’t airing a Diamondbacks game
20 Affiliates
Effective 09-10-12
30
Spot TV
. Leading Latino Transmedia Marketing Solutions Provider in the US
31
Most relevant TV content for Latinos in US
32
Premium Content Produced by EVC
Local Newscasts
• Evening TV News in 23 in Markets
• Over 100 production hours per week
Opportunities within local newscasts
• TV Spots
• Segment Sponsorships
• Special Series / Investigative reports sponsorships
33
News Sponsorship Opportunities
Noticias Univision San Diego
M-F 6-6:30p & 11-11:30p
Noticiero Telemundo 33
San Diego/Tijuana
M-F 6-6:30p and 11-11:30p
Noticiero Univision
Noticiero Telemundo
M-F 6:30pm-7:00pm &
11:30pm-12:00am
M-F 6:30pm-7:00pm
• Weather
• Sports
• Environmental Reports
• Health Reports
• Entertainment Reports
• News Briefs
• Play of the Day
• Phone Banks
• Paid Programming
34
Premium Content /Produced by EVC
Local Morning Show Segments
Local Morning Shows
Opportunities:
• TV Spots
• Segment Sponsorships
• On-Air mentions
• Endorsements
• Product Placement
Despierta América Local Segments
Perspectiva Nacional
Weekly Political Show
Opportunities:
• Interviews
• Product Endorsement
• Product Placement
• Sponsorship
35
Spot Radio
. Leading Latino Transmedia Marketing Solutions Provider in the US
36
Advertising Opportunities
Spots
•
•
Opportunities within Premium Content/Targeted Network Content
•
On Air Mentions
•
Endorsements
•
Interviews
•
Segment sponsorships
•
Shows Sponsorships
On site Remotes
•
Live Coverage
•
Promotional Giveaways
37
360º Platforms
. Leading Latino Transmedia Marketing Solutions Provider in the US
38
Reventon Super Estrella
•The most important Spanish pop music event in
the Nation.
• Reventón Super Estrella is an institution in L.A.
• This massive summer mega concert gathers
the most representative artists of the genre
such as, Ricky Martin, Jennifer Lopez,
Juanes, Caifanes, Molotov, to name a few.
• Staples Center with a 15,000 capacity is the
home of Reventón Super Estrella, tickets are
sold out in 6 hrs.
39
Reventon a 360 Content Platform
Reventon offers to sponsors a full cross media platform where we
leverage the influence of our media assets
Television
Through our media partnerships we heavily promote the event.
Radio
Our radio properties promote the event with radio spots, as well radio DJs
constantly inviting our audience to be a part of this yearly mega concert.
Websites
Our sites display banners, as well pre roll videos are displayed in video players.
A micro site promotes the lineup
Social Media
Media player is a huge part of our media mix, this allows us to meter and
increase the interest for the event.
Mobile
We use our mobile database to promote the event and bring updates presented
by sponsors.
40
Digital
. Leading Latino Transmedia Marketing Solutions Provider in the US
41
Display Premium Ad Placement
Our broadcast sites give advertisers opportunities to target their
consumers alongside our premium content
Supported Ad Units Include:
• Medium Rectangle (300x250)
• Leaderboard (728x90)
• Skyscraper (120x600)
• Vertical Banner (120x240)
• 3:1 (300x100)
• Expanding Pencil Ad (990x50 collapsed
and 990x250 expanded)
• Peel corner (600x600 diagonally)
• Skinable Backgrounds
42
Streaming Ad Players
Our broadcast sites give advertisers opportunities to target their consumers
alongside our premium content
Video Pre-Roll
Skinable Background
Pre-Roll ads are
an effective way to
ensure that your
target audience is
actually watching
your ad.
Pre-Roll ads are
an effective way to
ensure that your
target audience is
actually watching
your ad.
Sync Banner
In-Stream Ads
Streaming Ads are an
efficient way to increase
listener recall at a
fraction of the cost of
broadcast spots
Sync Banners work to
reinforce your
message by appearing
simultaneously with
your in-stream or preroll add
43
Contests and sweepstakes
Contests provide an engagement vehicle
that can integrate multiple mediums: on-air
spots, display ads, mobile, and social
media!
Entravision can develop and execute
integrated sweepstakes and contests for
advertisers interested in obtaining
registration opt-in data to be used for future
marketing efforts. Each contest should be
supported with promotional media
Types of contests include:
• Enter to win
• User generated contests
• Instant win
• and more
44
Social Media, Vertical Content Sites branding advertising
opportunities as well as Lead generation solutions
Brand Activation Pages
Platinum Social Media
• 57 fan pages
• 350,000 likes
Lead generation for all vertical
business segments
• 63 accounts
• 58,000 followers
SERVICES
Email & SMS
300k EVC Platinum
Subscribers
15M EVC Extended
Segmented Email Audience
6M EVC Extended
Segmented SMS Audience
•
•
•
•
Desktop search
Mobile apps
Voice on top carriers
Mobile and online directories
Branded Customized Splash
pages
Vertical Content Sites
COVERAGE
•
•
•
•
•
•
National
Regional
DMA
Market
Hyper local
Radio
45
Mobile Advertising Opportunities
Mobile Blasts
Available in SMS or MMS, mobile
blasts are a great way to reach
out to our stations’ community
Mobile Sites
Mobile Communities
Mobile sites, formerly referred to as
WAPs (Wireless Application
Protocol) are websites specially
formatted for mobile devices.
Mobile Communities allow
businesses to stay in contact
with their customer base on the
go.
46
SMS/MMS and Social Sponsorships integration
Alerts & Reminders
Text, Image, Video, Audio
(for events, sales, etc.)
Product Videos
Promote in-aisle
Sweepstakes
Enter to win, answer
trivia to win
Trivia/Polling
Correct answer or
voting
Coupons
Coupon codes, 2D
Barcode
Social Poster
One Click Share to Facebook & Twitter
47
Mobile Enabled Website Development
Mobile Sites
Mobile sites are designed for the small screen, with
the needs of mobile users in mind. A mobile-friendly
site can help your business connect with customers
and increase sales.
Entravision can help clients go mobile by fully
converting their site to a mobile enabled site [in
English or Spanish], sites can include:
•
•
•
•
•
Click to Call (mobile link that initiates a call)
Form Builder (to collect customer data)
Store Locator
Social Sharing
M-Commerce
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Consumer Insights
. Leading Latino Transmedia Marketing Solutions Provider in the US
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Hyper-local Latino consumer insights
• Luminar, an Entravision
analytics and insights company
sheds light into consumer
purchasing behaviors based on
big data analysis of over 13
million Latinos in eight major
markets.
• Luminar aggregates over 2,000
different data sources, on 1,600
different data characteristics to
develop highly insightful Latino
consumption behaviors.
• Focused solely on the Latino
consumer, Luminar is the only
big data analytics company in
its kind
Digital Media Interactions
Transactional Data
(POS, CRM, loyalty e-commerce)
Relevant Analytical Models
Cultural References
| Hispanics Sample Data View
| Luminar’s View of Hispanics
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Contact Information
Name: Mario Carrera
Mail: [email protected]
Cel: 303-918-1996
Ph: 303-318-6204
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