By Rick Nunez Beats Sony Bose Klipsch JVC People that want you to see their headphones. Snow & Skateboarders People who want quality for under $100 People who want there headphones to have a cool factor DJ’s Gamers Developed by snowboarders for snowboarders these headphones have a cool factor. They have several sponsored riders They have a very obnoxious product that really stands out and is hard to miss with there colors and design. They have achieved recognition for quality sound at a good price and have managed to get into merchants such as Best Buy and local board shops. Offers a great line of earbuds for under $100 The offer very creative designs that appeals to snowboarders They offer over the ear headphones that have specialties, like built in subwoofers or mp3 player. Some of their earbuds are built to be headsets compatible with iPhones Strengths They have a product image with a cool factor The have a devoted following They have very creative designs Weaknesses Their not cheap They have a very niche market. Gen X and older are not going to be interested because they attract a lot of attention. Opportunities They offer a lot of unique designs and specializations to their head phones. Recommended by most to be the best headphone for under $100 Threats They have been dominating their niche for awhile, the only direction they have to go now is down.