Persuasive Text Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work? What is the message in the media selection? Cats everywhere are having a hard time smelling their boxes. Appeal Def: use something the viewer values to get them to buy product Testimonial Def: a statement that supports a product Bandwagon Def: everyone is doing it Contradiction Def: when two things are opposed to one another False Authority Def: not giving evidence Exaggeration Def: to stretch the truth Persuasive Text- Techniques Scare Tactics Def: scare someone into buying a product Misleading Statements Def: giving the wrong idea Sentimental Appeals Def: use the person’s emotions to get them to buy a product Bandwagon Appeal Testimonial Tiger Woods loves Wheaties! False Authority Olson’s pizzas are lower in fat and calories. Other pizza makers don’t care about your health. Exaggeration Scare Tactics Sentimental Appeal Misleading Statement Contradiction Persuasive Text Should a reader/viewer believe everything an author writes?