Street to school in Asia

Sustainability and
Child Rights
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Aviva and corporate responsibility
Our corporate responsibility work is a decade old and we have four material
sustainability issues which we tackle every day across our businesses globally
“Recognition” is the heart of our brand
We protect what matters to people ….
• As a responsible insurer we chose to protect and support through
our community development work what matters the most to all of us
– Our Children, Our Future
• Street to School helps us support some of the world’s most
underprivileged children – street connected children
Our Street to School mission:
Aviva’s Street to School programmes around the world recognise that every child living
or working on the street has a right to fulfil their potential.
Together we will champion the needs of street children in our communities.
We aim to help 500,000 street children by 2015.
Street to school is our flagship
community impact programme globally
• We help street involved
children have a brighter
future and work their way
back to education on their
terms and according to
their needs
• We work with over 23
charity partnerships
globally to provide expert
care and attention
• We partner with
governments, UN
departments and our
employees and customers
to help
Street to School: We’re proud of our
international footprint
•Hong Kong:
Boys and Girls Club
Association of Hong
• 23 partnerships around the world
• Local markets can select their charity partners but they need
to meet some minimum requirements to ensure Street to
School is consistent globally.
• At present we focus our support for children living and
working on the streets in the communities in which we
• We have one Global charity partner – Save the Children with
whom we support projects in India.
At the centre of our work are the children
Ways we support:
• Needs based
programmes with
expert NGOs
•Employee volunteering
and participation
• Advocacy – being a
catalyst for street child
• Cause related
marketing and brand
related activity
took the school to the children in India
• Mobile learning buses where
developed in India as children
where not able to get to a fixed
Globally, we have given
over 32,000 hours of
service to street children
India colleagues serve
breakfast to children
Catching up on the news
across Asia
High tea in Asia’s Regional
EMPLOYEES Aviva Child Right’s & Safeguarding
Guidance – Why do we have it?
Support and
encourage good
practice amongst
our partners
Protect children
from abuse
and Code
seeks to
Help Aviva play its
part in creating
child safe
Protect the
reputation of our
and the Aviva
Aviva supported UNICEF, Save the Children & UNGC to formulate the Child Rights &
Business Principles, which feature safeguarding, and a Street to School case study in
the implementation guidance. Four NGOs have adopted it as their own in Asia
what Aviva means when we talk about advocacy
We have devised this chart to help explain what Aviva
means when we talk about ‘advocacy’ related
For Aviva, advocacy activities can include:
1. Supporting campaigns & work that help create
awareness of the issues and calls to action to
address them
2. Supporting the development and evaluation of
tools and models (such as UNICEF Business
and Child Rights Principles, Nehru Place, Child
Friendly School training etc) which can be
adopted, in part or in whole by other NGO’s,
organisations and Governments.
3. Supporting activities that help build capability and
capacity for our NGO partners, the wider third and
public sectors.
4. Supporting campaigns & work to influence
changes in official policy and the way services
are designed in order to bring about long term,
sustainable change for street children.
These types of activity open up opportunities to
create a multiplier effect with our investment. We
see these activities as a core part of our Street to
School programme which will add to our depth and
breadth of learning improvement and impact.
2. Developing
tools & models
policy &
service design
3. Helping to
build capability
and capacity
Our audiences are
Public Sector: Government (eg national & local)
Influencers e.g. academics, experts, other corporates,
advocates etc
UN Study and PASSPORT research
Aviva partnered with the UN Office of the High Commissioner for Human Rights to create
the first global study on children working and/or living in the street. Her report,
welcomed by the UN Human Rights Council, offers a series of recommendations to States
on support for children in street situations
One recommendation urged that: “children, as experts on their own lives, participate in information
gathering, analysis and dissemination of research” and advised governments to ‘Encourage and
support participatory research with street-connected children and families to inform policy-making and
design of specialized interventions
In response Aviva commissioned PASSPORT 2012, a ‘participatory interim assessment’ of Aviva’s global
Street to School (S2S) initiative across 3 of Aviva’s 4 business regions - Asia, Europe and North America.
The aim was to:
• Assess young people’s experiences in these four projects, based on perceptions expressed by young
people themselves, together with understandings of their experiences by project staff and other key
• Help shape development of projects supported under Aviva’s Street to School initiative, drawing lessons
from the 4 projects that might be useful both for other specialized interventions supporting street connected
children and for effecting policy change.
Thank you so much for your involvement and we look forward to publishing the report before international day
Cause related marketing – bringing the
children’s story’s to life in their words
“Nothing about us without us”
Street child, Kenya
Helping children engage with children’s
Simple idea, aimed at raising
awareness of street children with
young people
Street dance themed engaged and
Polls generated awareness and PR
Donations based on video views on
YouTube - £2 per view donated to
Railway Children
Good results driving traffic to charity
partner website as well as Aviva
Key learning – resource intensive to
monitor and stay on top of pace of
Strengthening the national ‘conversation’ on
children’s education here in India
The Aviva Great Wall of Education events – generating publicity & creating a mass participation experience for
the public. Collecting over 1,000,000 books for underprivileged children and charities
since launch, now entered into the Limca Book of Records 2011.
• Children are the most vulnerable citizens in the world and the most
impacted by harmful societies and climate change Businesses must
do its job to protect children
• All businesses can consider Child Rights in the way they operate
• Let children have a say in the programmes you develop or find out
what they think
We believe delivering our corporate responsibility strategy strengthens the
long term prospect of us helping to protect what matters for future

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