GRAPHIC DESIGN (Assessed for Entry 2)

Report
Art & Design – GRAPHIC DESIGN (Assessed for Entry 2)
Example task: Draw a comic strip to illustrate a story of your choice. Your comic
strip should contain no less than ten frames.
AC1.1 Select references and resources to support graphic design work.
The pupil has selected a number of appropriate references and resources
AC1.2 Respond to observations and experiences
relating to a task or theme.
The pupil has made a basic response to the style of cartoon.
AC1.3 Make references to the work of artists,
craftspersons and / or designers.
There are references to Disney as well as the work of other
well known cartoonists.
AC2.1 Use materials, equipment and basic techniques appropriate to graphic design work.
AC2.2 Use visual elements in practical work, such as: colour; pattern; texture; line; shape;
form; space; tone.
The pupil has used materials, equipment and basic techniques appropriate to graphic design, as well
as the visual elements, that lend themselves to this particular task. The resulting work is typical of
a comic strip, including black outline, flat colour, simplified shapes and typography
AC2.3 Develop and idea for a graphic
design outcome.
There is evidence of development of ideas
with written notes.
AC3.1 Produce an outcome in response to a
task or theme using graphic design processes.
AC3.2 Present a graphic design outcome.
The pupil has produced an appropriate graphic
design outcome in response to the task and has
presented it as the front and back cover of a
comic together with an inside page featuring a
story in 10 frames.
General Comments
This pupil fulfils all the criteria for an Entry 2.
Art & Design – Graphic Design (assessed for Entry 2)
Example theme: Competitions.
AC1.1 Select references and resources to support graphic design work.
Within the general theme of “Competitions” the pupil has investigated medieval combat with a
view to designing a poster for a modern day re-enactment. A sample of the research shows
internet images of such events as well as examples of artists' work covering similar topics.
AC1.2 Respond to observations and experiences
relating to a task or theme.
The pupil has responded in a
personal way both visually, using
drawings and photographs, and in
written form.
AC1.3 Make references to the work of artists
craftpersons and designers.
There are a number of different references to artists
and craftspersons, and the influence of the Bayeux
Tapestry in particular can be seen in the work. In this
example the pupil has used the paper cut-out
method to recreate the simple shapes noted in the
tapestry.
AC2.1 Use materials, equipment
and basic techniques appropriate
to graphic design work.
AC2.2 Use visual elements in
practical work, such as: colour;
pattern; texture; line; shape;
form; space; tone.
The pupil has used a variety of 2D
materials and techniques including
collage, photography and simple
printmaking. A number of visual
elements have also been covered.
However, experimentation with text
and layout, which would have been
most appropriate for this particular
piece of work are missing.
AC2.3 Develop ideas for a
graphic design outcome.
The pupil has used a landscape
image together with one of his
own photographs to produce the
final design as a polystyrene
print.
AC3.1 Produce an outcome in response to a task
or theme using graphic design processes
AC3.2 Present a graphic design outcome.
The pupil has used simple printmaking
together With ICT to produce an outcome
in the form of a poster advertising a
medieval battle re-enactment.
General Comments
A number of ACs have been well covered, particularly the initial research,
suggesting that this pupil could have achieved an Entry 3. However, key
elements important to graphic design work are missing with the result that
evidence for even Entry 2 is very thin in certain areas.
There is no experimentation with typography in any of the development work.
Also, the development of ideas is quite limited with no alternative layouts being
considered.
The final outcome is disappointing and doesn't really work as a poster,
emphasising the need to have worked with text and layout throughout the unit.
Art & Design – GRAPHIC DESIGN (assessed for Entry 3)
Example task: Design a logo for a coach company called 'Day Tripper'.
AC1.1 Select a range of references and resources to
support graphic design work.
A limited range of references and resources, although a
number of coach company logos have been downloaded
from the internet.
AC1.2 Produce visual and / or tactile records of
observations and experiences relating to a task
or theme.
There is little evidence of the pupil’s own visual responses
within the research, apart from this logo drawing.
Written and / or oral comments could also have been
used to enhance this section of the submission.
e.g. Which coach company logo works best and why?
AC1.3 Identify the influence of artists, craftspersons and / or designers on their
own practice.
There is evidence of some consideration of how typography and logos are used on coaches.
AC2.1 Select and handle materials, equipment and techniques appropriate to
graphic design work.
Good coverage of this assessment criteria particularly with the use of ICT.
AC2.2 Use visual elements in practical work, such as:
colour; pattern; texture; line; shape; form; space; tone.
The visual elements colour, line and shape, which are most
appropriate for this task are well covered.
AC2.3 Develop ideas for a graphic design outcome,
modifying work as needed.
There is evidence of development of ideas as well as
modification of work.
AC3.1 Use graphic design processes to produce an outcome in response to a task
or theme.
AC3.2 Present a resolved graphic design outcome with some consideration of
refinement.
The pupil has used ICT to produce a resolved, refined graphic design outcome in response
to the task. This includes a letterhead, key ring and brochure.
General Comments
Overall a good unit of work deserving an Entry 3. However, as already noted AC1.1
and AC1.2 would benefit from additional work.
The strong aspects include the use of ICT and the presentation of the final outcome
in various forms,
i.e. letterhead, key ring and brochure, all of a high standard.

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