90s Fashion

Report
By Lorenzo Garcia,
Roxanne Nocos, and Jonathon Conlon
POPULAR SAYINGS AND
QUOTES
'Dip' or 'Let's Dip
verb...To leave. ex. 'Hang up the
phone and let's dip.'or...'See
you guys later, we have to dip.'
Bama
Term used to call someone a
redneck ie "Dude that guy was
a bama."
"shes a man, man!!"
From: AUSTIN POWERS
"...and this one time, at band
camp..."
From: American Pie
DESCRIPTION OF CLOTHING:
WOMEN
Early 90’s consisted of women wearing
bright neon colors which was a
continuation from the 80’s. Leggings and
exercise wear was very popular. This shifted
into the hippie look in the mid 90’s. The
hippie look was inspired by 1960’s fashion.
This look included floral dresses and Gypsy
tops. Towards the late 90’s pastel colors
became very popular. This included color
like baby blue and pink tank tops which
exposed more skin than previous styles.
DESCRIPTION OF CLOTHING:
MEN
The early 90’s for men began with the
grunge look. This style included flannels
with denim jackets. Once the grunge look
faded the preppy look began to make its
presence. This look was especially popular
among the wealthy. Young men wore khaki
pants along with boat shoes and navy blue
blazers. This later shifted to the Hip-hop
look which finished off the millennium.
Oversized jackets along with tracksuits were
popular among young men as casual wear.
COLORS AND DESIGNS
Fabrics and Prints
Linen, silk, cashmere, devore
velvets, Lycra, fleece and
were the main fabrics of
the 90s. Plain fabrics or
subtle weaves and the
novelty of computer
generated abstract prints
replaced floral prints
throughout the nineties.
Dressing down' became the key fashion trend of the 1990s. The cluttered,
over-the-top glamour of the 1980s was rejected in favour of simple,
understated clothes. Neutral colours like grey, brown, olive green and beige
replaced the royal blue, bright fuchsia and emerald green of the previous
decade. Countering the wide shoulders and frills of the 1980s, clothes in the
1990s were neat, slim fitting and casual and fabrics were softer and more
relaxed.
Make-up was generally toned-down and natural and many women's magazines
stressed the 'less is more' philosophy. Jewellery, too, became more minimal, in
contrast to the chunky, flashy accessories of the 1980s.
< lol.
A short-lived textile fad in
the 90’s was a heatsensitive fabric known
as Hypercolour.
Hypercolour t-shirts
and shorts contained a
heat-sensitive pigment
that changed colour,
depending on a
person's body
temperature.
HOW DID CLOTHING
COMMUNICATE SOCIAL STATUS,
OCCUPATION, OR ROLE?
Office wear goes casual
Power suits fell out of fashion in the
1990s. Working from home
became more popular and office
attire evolved to become more
casual, comfortable and low-key.
Many women opted for the 'mix-andmatch' look, combining a tailored
skirt with a stretch-fabric top and
a smart jacket. Mens' office wear
wasalso relaxed; swapping formal
suits and ties for casual, lightweight shirts and trousers.
The recession toward the beginning of the decade and new
business beliefs proved the importance of employees feeling more
comfortable at work, Casual attire was the name of the decade.
Dressing down in every aspect of life became normal. for the first
time, you couldn’t tell who was rich and who was part of the
middle class.
The Rich: Branding
Designer clothing - It was
also fashionable to dress
entirely in black or
wear designer
clothing displaying Italian or
French labels (such
as Lacoste, Yves SaintLaurent, Armani, Gucci,
or Chanel) as a way of
demonstrating one's apparent
social status and wealth.
WHO WERE THE FASHION ICONS
& DESIGNERS OF THE TIME? Drew Barrymore
The 90's were the best decade for Drew Barrymore.
She was on the cover of every single magazine, she
used to hang out with Courtney Love and she even
was the image of a Miu Miu campaign.
Elaine Benes
Seinfeld's best friend, played by Julia Louis-Dreyfus, knew
how to wear a grandma dress with white socks and
still look cool.
Kelly Kapowski
Popular, beafutiful, head cheerleader and captain of
the volleyball, swin and softball teams. Kelly
Kapowski, played by Tiffani Thiessen in Saved By The
Bell, was the perfect 90's girl.
Cindy Crawford
The 90's were the decade of the super models.
Claudia, Naomi, Linda, but our favourite is definitely
Cindy.
Jay-Z
Emerging the late 90’s a key fashion icon was Jay-Z.
Since hip hop and rap was booming at the time,
people sought after Jay-Z for fashion inspiration and
guide. Jay-Z even launched his own line called
‘Rocawear’.
DESIGNERS
Just to name a few…
Calvin Klein
Chanel
Gianni Versace
Donatella Versace
Donna Karan
Tom Ford
Jean Paul Gaultier
In America three of the most influential fashion designers of the
time were Michael Kors, Tommy Hilfiger, and Calvin Klein.
- Michael Kors set up his own business and his knowledge
and consciousness of trends enabled him to produce
simple well-cut garments, whose sophistication and
elegance appealed to a whole new breed of wealthy
American customers drawn to the new vogue for
minimalist chic.
- Tommy Hilfiger's blue jeans and other products made him
the king of "urban fashion" during the 1990s. He first
started out in men’s clothing then branched out into
women’s clothing, jewelry and even fragrances. His simple
designs, emphasizing his name as the brand, were not
considered high fashion, but Hilfiger's marketing savvy put
him at the top of the industry, making him notably popular.
- One of the first fashion designers to anticipate the
globalization of world markets was Calvin Klein. A brilliant
artistic director, Klein used carefully constructed
advertisements containing images tinted with eroticism to
promote his sophisticatedly functional mass-produced
designs, which won massive popularity among the urban
youth of the 1990s.
HOW DID MUSIC AND POP
CULTURE INFLUENCE FASHION?
In the early 1990s, pop rappers such as The
Fresh Prince, and kid ‘n play popularized
baseball caps and bright, often neon-colored,
clothing. Kris Kross also established the fad
of wearing clothes backwards.
Gangsta rap pioneers N.W.A. popularized an early
form of gangsta style in the late 1980s,
consisting of Dickies pants, plaid shirts and
jackets, Chuck Taylors/Converse sneakers,
and black Raiders baseball caps and Raiders
Starter jackets. Starter jackets, in addition,
were also a popular trend in their own right
during the late 1980s and early 90s. They
became something of a status-symbol, with
incidents of robberies of the jackets reported
in the media.
Music in shopping malls, as well as other
stores and boutiques, makes for a pleasant
shopping experience, but also seems to be
no accident. When we’re shopping and hear
a song by a certain musician, it takes us
back to their video or when we saw them on
TV, We remember what they sang but we also
remember what they wore, gravitates us
toward that style of fashion.
TV shows like Boy meets world demonstrated
middle class teens, While the fresh prince
demonstrated upperclass business apparel
and Hip hop culture of the 90’s
HISTORICAL AND CULTURAL
EVENS THAT INFLUENCED
FASHION IN THE 90’S
A significant cultural event that
influenced fashion at the time was
the emergence and introduction of
hip-hop and rap. This movement not
only greatly influenced the music
industry, but the fashion industry as
well. Moreover, because of rap and
hip-hop the ‘Super Baggy Pants’
came about. As with a lot of the
styles of the 90's, baggy jeans
originated from hip-hop artists, many
of whom came from poor, inner-city
families where clothes were passed
down from larger siblings to smaller
ones. It's ironic that hip-hop stars
would still choose to wear ill-fitting
clothes even after making millions of
dollars and it's even more ironic that
middle-class youths would adopt the
unflattering style.
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