Моделът Спагети / Лазаня и Либерализация

Report
X-Play Services: The Way to Consumer’s Heart
Sofia April 19th , 2006
The
Bigger Picture
TV over IP:
a reality or not quite yet ?
1. Broadband has
become mass
market
Broadband density
(subscribers par 100 inhabitants)
Poland
Italy
Germany
Spain
New internet competition!
Total UE-25
France
UK
Sweden
0,0%
5,0%
10,0%
2001
15,0%
20,0%
25,0%
2005
Source: IDATE, 2005
Source: Alcatel 2005
What’s next for cable & telecom operators ?
The NEW CABLE …
Better, more personal, yet more sociable TV experience
Bundled services – cheaper, simpler, more reliable
Personal TV
Community
TV
Better TV
Performance
High-quality
Towards HDTV
“my content @ my time“
finally made simple
“view together”
community-specific
content
The NEW CABLE …
FACTS
The Average Revenue per Subscriber (ARPU) for 3-play enabled networks is 40%
higher on average compared with non-3play networks
Cable in the US market is gaining market share from satellite operators for a first time
in the last 10 years thanks to bundling
Churn is reduced dramatically when more then one service is used by the customer
The newly –acquired technological capabilities of the cable operators open to them
the corporate business market for voice & data services
“My time”
“My content”
DVR in the US
VOD in US
US households (millions)
US households (millions)
12.0
30
10.0
25
8.0
20
6.0
15
4.0
10
2.0
5
0.0
2001
0
2002
2003
2004
2005
Source : Forrester, technographics
2002
Self-installed
2003
Satellite
2004
Cable
2005
The New Challengers – THE BATTLE FOR THE BUNDLE
Fixed & Mobile telecoms are rushing to offer
bundled data, voice & video services BUT:
IP-TV is still in its infancy as a technology – QoS & costs
are hard to control
No expertise in content acquisitions
Multimillion network upgrades required
Bandwidth barriers to going HDTV
Mobile content – a whole new format – unavailable and
customers unwilling to pay for it
TV on the GO
TV at home
Remote PVR
programming
ADSL
Discovery
3G
DVB-H+
Access to home
video libraries
Immersion
National coverage
Typically 18 channels
Urban coverage
Typically 18-36 channels
CableTEL Company Facts
The only alternative operator with sizable national access to the last mile:
presence in 20 cities
network coverage of over 600,000 households
Broadband services in 10 cities - 256kbps to 2Mbps service plans providing direct
internet access to Frankfurt and the major national IP peers
Investment program worth over 100 million leva since 2004
2600 km national optical infrastructure
Metropolitan F/O networks in different stages of construction in 17 cities
Carrier - class voice exchange with next-generation convergence capabilities
In-house call centre
650 experienced employees throughout the country
International management team
Plans for consolidation of the last cable mile
Direct terrestrial connectivity with Greece, Turkey, Romania and Macedonia
Strategy for broad expansion in newly-liberalized telecom markets in the region
The backbone of the Bulgarian alternative telecom market
CableTEL’s product solutions for residential and
corporate customers
Router
Additional Data
Services
International
Interconnect
VoIP
Internet
TDM
ADM
Global Switching
Solution
PBX
POTS
National
Fiber Ring
HFC Network
Residential triple
Play Customers
FTTP
POTS
FTTP
Other Telecom
Operators
Business
Customers
Product Portfolio
Products
Customer
type
Residential
SOHO
Corporate
Television
Internet
Telephony
Basic Cable TV
Pay TV
(Near) VOD
TV Shopping / EPS
Local Info Channels
24/7 Unlimited Access
E-mail Server
Online Gaming
Webcam services
Online bill check
1-2 lines with own
numbering plan
Local, National,
International calls
Conferencing
Basic Cable TV
Pay TV
(Near) VOD
EPS
24/7 Internet access
Integrated
e-Fax + e-mail
Online billcheck
2+ lines with one
number
Voice mail
Unified Messaging
Info TV Services
Pay TV
EPS
Video conferencing
Public TV services
24/7 Internet
Integrated Fax + email
IP-VPN services
Leased lines
Unified number
Audio text
Services
Centrex
Call Centre
Total messaging
Capacity / Hosting
МАN services
IP Transit
National leased lines
International leased
lines
International transit
circuits
Broadcast video
transfer
Collocation
Backup / Disaster
Recovery services
Dark Fiber Lease
Wholesale voice/data
services for operators
Turn key
infrastructure projects
CableTEL vision for convergence of services
Premiere of Triple play services in Bulgaria
Cable TV – basic package and premium channels
Broadband Symmetric Internet Access from 256kbs to 2Mbs
Fixed telephony service, based on next generation convergence platform for IP &
TDM signaling
Value Added services
CATV – prepaid digital packages, (near)on demand video applications, electronic
programming guide (EPG), local information channels
Internet – web hosting, e-mail servers, game servers, Р2Р, antivirus services, chat
services
Telephony – online bill check information ; online payment, call hold, call transfer, call
waiting and call restraint; caller identification, specialized numbers for access to
services; phone support for clients; fax number; voice mail, wireless applications
Bundle Advantages for customer and operators
For the end user
Telephone service – easy to use and without the need for new equipment
Options for more than one fixed line, fax, etc.
The best prices on the market.
Attractive package price for the three services
One bill, one operator, one contact point for support
For the operator
Platform for generating new income streams based on the existing infrastructure = better return
Virus Marketing Effect
Expanding the client base by telephone service offers
Access to corporate clients as a new segment of the cable business
Building loyalty and decreasing churn rate of customers
Two-way connectivity with clients enables development of new services: teleshopping, interactive
applications, games, stakes
Closing the circle of communication services for household needs by one single operator
Better understanding of the clients’ needs and interests = winning business
Thank you for your attention !

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