The Cast of Characters

Report
MARKETING SERVICES
Your Full-Service Partner
Our Full-Service Team
• Partners with clients to increase
efficiency for their email programs
•
revenue and
Award-winning marketing services
• Recognized industry experts & thought
leaders (Click Z, MediaPost, DMA, etc.)
• Industry-leading client
(Forrester)
satisfaction scores
Proprietary and Confidential | 2
Serving as Extension of the Team
Account Services
Account Management | Production
Program Deployment | Process
Optimization | Deliverability | Training
Creative
Creative Design | Landing Pages | Microsites
Mobile Optimization | Social Integration
Mobile Elements | Copywriting | Display
Strategy
Campaign Strategy | Program Analytics
Program Optimization | Segmentation
Referral Marketing | Social Strategy
Technical Services
Implementation | Platform Upgrades
Preference Centers | Production
Automation | Custom API & Integrations
Proprietary and Confidential | 3
The Cast of Characters
ACCOUNT DIRECTOR
DAILY ACCOUNT TEAM
ACCOUNT MANAGER
PROGRAM MANAGER
EMAIL PRODUCER
DELIVERY SPECIALIST
EXPERT SERVICES
STRATEGIC CONSULTING
CUSTOM DEVELOPMENT
Proprietary and Confidential | 4
The Cast of Characters
ACCOUNT DIRECTOR
• Industry leader with 10+ years of experience
• Owner of overall customer satisfaction
• Provides direction for continuous innovation and
growth for clients
DAILY ACCOUNT TEAM
ACCOUNT MANAGER
PROGRAM MANAGER
EMAIL PRODUCER
DELIVERY SPECIALIST
EXPERT SERVICES
STRATEGIC CONSULTING
CUSTOM DEVELOPMENT
Proprietary and Confidential | 5
The Cast of Characters
ACCOUNT DIRECTOR
DAILY ACCOUNT TEAM
ACCOUNT MANAGER
• Industry leader with 5+ years
of experience
• Day-to-day contact
PROGRAM MANAGER
• Owner of daily operations
• Accountable for program
management
EMAIL PRODUCER
DELIVERY SPECIALIST
• 3+ years industry experience
• Accountable for campaign
execution & delivery
• 5+ years industry experience
• ISP relations & delivery
management
EXPERT SERVICES
STRATEGIC CONSULTING
CUSTOM DEVELOPMENT
Proprietary and Confidential | 6
The Cast of Characters
ACCOUNT DIRECTOR
DAILY ACCOUNT TEAM
ACCOUNT MANAGER
PROGRAM MANAGER
EMAIL PRODUCER
DELIVERY SPECIALIST
EXPERT SERVICES
STRATEGIC CONSULTING
CUSTOM DEVELOPMENT
• Cross-channel strategy &
program development
• Program optimization &
actionable analysis
• Creative design & copywriting
• Custom data integration
• Automation and efficiency
tools
• Custom reports
Proprietary and Confidential | 7
Production Process
STRONGVIEW
What is submitted?
• Campaign Request Form
What do we do
• Validate Code
• PSD Files
• Render Test
• Assets
• Mobile Optimize*
• HTML Files
• Link/Open Tracking
• Dynamic Logic Matrix
• Dynamic Content
• Target Definitions
• Tests
A UTOM AT ED
WORKFLOW
• 41 Point QA
* Creative and responsive templates are an
option
Proprietary and Confidential | 8
How We Do It
• We pair our technology with expertise
Getting the most out of your programs takes a partnership of technology and services
• We partner to determine the most effective approach
The audience, the offer, the information is collected or developed together to accurately align our industry
expertise with the power of your brand
• We align expectations
Your Account Team works together to turn your input into a brief as well as an initial strategy and
execution plan
• We deliver seamlessly
With your approval, we begin to put your strategy into action by developing a strategic framework and an
initial look and feel to your campaign
• We continue to optimize beyond deployment
The project doesn’t conclude just because it has delivered, the Account Team stays with you to validate
its effectiveness and identify learning opportunities as we move forward
Proprietary and Confidential | 9
How We Do It Better
More Strategic
• StrongView’s powerful self-service tool is used by our own experts, resulting in
their delivery of full service capability resulting in less spend on production and a
greater focus on program strategy.
Greater Flexibility
• From full services to supervised use of our tool by our experts to on-site training
to self-service, we can seamlessly move back and forth among full, collaborative,
and self-service models allowing clients to add or subtract services based on
calendar or project needs.
Seamless Integration
• Integration with your data model and systems allows for a more succinct and
streamlined look at your customers. Because there is no need to move all of this
data from one place to another you can better access and leverage a single view
of your customer.
Proprietary and Confidential | 10
Achieving Success for Clients: Cooking.com
WELCOME SERIES
Analyzing the Data
Welcome Series developed,
includes progressive profiling
strategy.
Optimizing
Against the Data
Reduction churn by 29% and
increased engagement by 198%.
Analyses of customer base for
persona alignment.
Taking Action
on the Data
Response data used for further
personalization of the content.
Results
Great Success
Proprietary and Confidential | 11
Achieving Success for Clients: IHG
INTERCONTINENTAL HOTELS GROUP
Consolidating
the process
Launching sophisticated marketing
initiatives and vertical-specific “bestpractices”, across all brands
Optimizing the
global effort
Market leading messaging
tactics, exposing subscribers to
industry leading technology
Converging providers,
streamlining creative, minimizing
vendor headcount
Implementing
the plan
Utilizing existing data to leverage
revenue driving / multi-lingual
campaign add-on’s, and resources
Innovation
Forward
thinking
Proprietary and Confidential | 12
IHG: Results
.5M
108
Revenue Growth
37% YOY
Q4 2012
Q4 2012
66%
21%
Revenue per email (RPE)
Open rates
Q4 2012
16%
Click-thru rates (CTR)
Proprietary and Confidential | 13
Summary
Full Service Capability
•
•
•
•
Account
Strategy
Creative
Technical
More Strategic
• Our people leverage advanced tools that result in them requiring less billable hours
Flexible Deployment
• Full, hybrid and self-service options, with ability to move among them
• Expand and collapse based on calendar needs
Supports Central & Local Use
• Central services can be deployed in combination with local office variations
Proprietary and Confidential | 14
Questions?
Name
Title
[email protected]
650-xxx-xxxx
@strongview
facebook.com/strongview
strongview.com

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