Steve Krug’s -5Guiding Principles of Good Web Design & Usability Don’t Make Me think! 1. Don’t Make Me Think • Overriding guideline for all design and usability • Good design eliminates all questions and confusion • User should not have to second guess or question intent • Simplest answer is usually the Best! COMPLICATED! 2. How We Really Use the Web • Most users don’t read but scan • Pick out things they are looking for or things that stand out • Users “muddle” through sites to find what they want • Don’t follow best or intended way to find what they want 3. Billboard Design 101 • Web page design similar to Billboard design • Clear Visual Hierarchy • Don’t be afraid of following conventions and what is proven to work • Don’t reinvent the wheel! 4. Animal Vegetable or Mineral • Meant to illustrate that users like mindless choices • Not mindless choices usually caused by ambiguity or similarity • Causes confusion and reduced trust • There are enough hard decisions already in life! 5. Omit Needless Words • Common problem • Remove “happy talk” usually on home page • Remove instructions or reduce to minimum • Helps really important content stand out • Reduces distractions and intimidation Contact Info: • Name: Carl Smith • E-mail: [email protected] • Web Page: http://www.acsu.buffalo.edu/~clsmith4/ • Thank you!