DIRECTV MDU - Satellite TV sales support, Independent Sales

Report
Leading Edge Technology
What is the DirecTV MDU?
Multiple Dwelling Units
WHY DIRECTV
AND WHY NOW?
• DirecTV (Public, Nasdaq: DTV) currently 19.2 million
subscribers.
• DirecTV’s reported gross revenues for last year exceeded $17
Billion.
• DirecTV’s projected growth is to 50 million subscribers
within the current decade.
• DirecTV has $6 Billion in cash reserves to increase market
share.
• By 2019 there will be an estimate of 240 million subscribers
through satellite pay-TV.
• F.C.C. RULING is the cable industry no longer holds a
monopoly on the connected property. This means that
the existing cable contracts are no longer legally
exclusive even if the language “EXCLUSIVE” IS LISTED.
DIRECTV TECHNOLOGY
~DIRECTV offers a variety of technical solutions to meet the
needs of today’s multi-family home.
~Both solutions provide access to all of DIRECTV’s programming
and services including DVR & HD.
DIRECTV MFH2…REASONS FOR CHOOSING MFH2
~ Offers all DIRECTV programming and services using single-wire
technology.
~Ideal for properties of all sizes (new construction or existing).
~ Can be implemented all at once or one unit at a time.
~ Can use existing coaxial cabling to each resident’s unit.
~ Supports all current and planned DIRECTV programming,
including Ka-band HD.
~ Integrates with high-speed data services, allowing property
owners to bundle services at reduced cost.
DIRECTV DIGITAL BULK
~Property owner elects to provide DirecTV programming to
all tenants.
~Property owner is billed for bulk service
at a reduced price (55% off Retail) providing an opportunity to
profit residually.
Easy to install, easy to maintain
~ One centralized dish serves your entire building or complex.
~ Installation and on-going support from your authorized
DIRECTV dealer.
~Must have at least 16 units to qualify for program
DIRECT TO HOME
• Property owner elects to keep existing agreement in
place with a cable provider and is willing to grant
DIRECTV EXCLUSIVE MARKETING RIGHTS within the
building.
• Tenant pays their own bill and is offered the normal
national rates.
Easy to install, easy to maintain
• ~ One centralized dish serves your entire building or complex.
• ~ Installation and on-going support from your authorized
DIRECTV dealer.
• Property owner receives 2% profit on tenant month bills
TENANT BENEFITS
Great bulk rates and customized choices
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Reduced package prices for your residents.
Programming choices you can tailor to your community.
Over 265 available channels, including local stations.
The most national channels available in HD3.
No CREDIT CHECK
Your residents want DIRECTV
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100% digital picture and sound on every channel.
Over 265 available channels, including local stations.
The most national channels available in HD3.
Available digital video recorder (DVR) services.
More live sports in HD4.
Exclusive sports, live concerts, events and family and faithbased programming.
Property Owner Benefits
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1. PROTECT YOUR INVESTMENT
A single dish antenna per building
No more multiple installations
Infrastructure maintenance and warranty* for your property
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2. KEEP YOUR PROPERTY CLEAN AND BEAUTIFUL
No more satellite dishes on balconies
One time professional installation
Existing DirecTV customers are moved to master antenna
• 3. ATTRACT MORE RESIDENTS TO YOUR PROPERTY
• Access to satellite TV is the 3rd most important issue for people under 35
• Place your property a step above the competition.
• 4. INCREASE REVENUES AT YOUR PROPERTY
• Add a premium to the low bulk price and still save your tenants money
HOW IT WORKS
• ~ A single dish can serve each building or property.
• ~ Each MFH2 8-channel Single Wire Multi-switch (SWiM)
distributes the signal to multiple residential units.
• ~ A single cable into each unit can support all DIRECTV
receivers.
• ~ Low-cost splitters distribute the signal via cables to
each receiver within the unit.
• ~INTEGRATION WITH OTHER SERVICES
• ~High-speed data integration allows double-play and
triple-play bundling of voice/data services, including
broadband Internet access.
Digital Bulk Pricing
Property owner chooses and is billed for base package
• Family $9.99 month per unit over 50 channels
• Choice $19.99 month per unit over 150 channels
• Choice Xtra $28.99 month per unit over 210 channels
Bulk add-ons
• DVR Service $3.00 month per unit
• HD Service $5.00 month per unit
• Premium movie channels $6.60 month per unit
Resident Upgrades
• Each resident is set up with an account number and are billed
individually for upgrades. One standard receiver is provided to
each resident .
Residents may upgrade their equipment and programming
• HD
• DVR
• Additional rooms
• Channel package
• Premium channels
• We will provide residents with upgrade choices and pricing.
I’m Ready What Next?
Getting started:
• Complete the property ID request form
• Schedule a conference call with our EXPERT
• Complete the Right Of Entry (ROE) agreement
• We receive the property ID (approximately 2-3 days)
installations and activations will begin at that time
We will need to acquire the following:
• Names addresses and phone numbers of all tenants
• Pictures and layout of property for design and installation
• Form of payment used for monthly billing

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