Video Surveillance

Report
Tech Data’s
2010 Physical Security
Playbook
Enablement for Networking Resellers
Physical Security powered by:
Fast-Path Playbook for Physical Security
Understanding
the Market
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Vendor
Connections
Training
Resources
Solutions
Central
Selling
Support
Understanding the
Physical Security Market
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Understanding the Market:
Market Overview
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The Surveillance Camera Market
– Overall U.S. camera market is approximately $7B (grew 2% in 2009)
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IP cameras $700M market: showed +18% growth in 2009; expected to grow
25% in 2010
– Analog is still 65-70% of the total market (forecasted to shift to 50% by
2012)
Video Surveillance Market 2008
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Video Surveillance Market 2012/13
Understanding the Market:
Market Overview
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Trends for 2010
– Growth in megapixel and HD cameras
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1MB & 2MB megapixel cameras will be 75% of IP market in 2010
H.264 compression to be widely adopted as a result
– Standardization & Interoperability
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Incorporating surveillance components into an IT ecosystem
Industry forums are developing global standards for the interface of IPbased physical security products
• Open Network Video Interface Forum (ONVIF)
• Physical Security Interoperability Alliance (PSIA)
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Understanding the Market:
Reseller Benefits
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Leverage Your Expertise
– You already understand Networking solutions (switching, routing,
wireless, PoE)
– Let our team of experts in the Physical Security SBU help you
configure a system, and help with placement and other security
considerations
• Your Customers
– As the market moves from analog to digital cameras, responsibility for
surveillance systems is shifting from company’s Security staff to their IT
staff
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You already have these relationships
Margins
– Resellers can enjoy 10-20% margins on hardware alone
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Understanding the Market:
Reseller Benefits
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Surveillance Cameras are Only 20% of the Opportunity!
– Other components of a surveillance solution include:
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Storage
Servers
Video Management Software
Accessories (lenses)
Power Supplies (including PoE)
Racks
Wiring
Understanding the Market:
The IT Reseller Advantage
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Your Competitors - Legacy Security Integrators
– Only know analog cameras and wired solutions
– Do NOT know switching, routing, IP addressing, software and storage,
etc.
– Most are resistant to the industry change from analog to digital
cameras
– They only know 20% of the IP solution…
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You Already Know 80% of the Solution!
– You possess the knowledge to add another device to the network, load
the software and provide a storage solution
– IT resellers only need to learn the basics of surveillance, i.e., camera
placement, lenses, mounting solutions.
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IT Resellers Have the Advantage
Tech Data Confidential
Understanding the Market:
Key Verticals
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Education
Federal, State & Local Government
– Traffic Monitoring
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Transportation
– Rail, Airports, Ports
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Manufacturing/Industrial
Banking & Finance
Utilities
Healthcare
Tech Data Confidential
Understanding the Market:
Components of a Physical Security Solution
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The Solution
– Network video (also called IP-based video surveillance or IPSurveillance) uses a wired or wireless IP network as the backbone for
transporting digital video, audio and other data
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Allows video to be monitored and recorded from anywhere on the network
With Power over Ethernet (PoE) technology, the network can also be used to carry
power to network video products
Core Components
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Network camera
Network
Server and storage
Video management software
Video encoder (only needed if connecting analog cameras to the
network)
– Other components - accessories, i.e., camera housings, PoE
midspans, active splitters
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Understanding the Market:
Core Components
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Source: Axis Communications’ Technical Guide to Network Video, 2006-2009.
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Understanding the Market:
Benefits of an IP Solution vs. Analog
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Remote Accessibility
– Network cameras can be configured and accessed remotely, enabling
multiple, authorized users to view live and recorded video at any time
and from virtually any networked location in the world
• High Image Quality
– High image quality is essential to clearly capture an incident in
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progress and identify persons or objects involved
Progressive scan, megapixel and HD technology
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Better image quality and higher resolution than an analog CCTV camera
– Image quality can also be more easily retained
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Analog systems that use a DVR as the recording medium, requires the conversion of
the analog signal to digital, and then back to analog for transportation
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Only then are the analog signals digitized for recording
Captured images are degraded with every conversion between analog and digital formats
and with the cabling distance
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The further the analog video signals travel, the weaker they become.
– Fully digital IP-Surveillance system images are digitized only once
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Understanding the Market:
Benefits of an IP Solution vs. Analog
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Event Management and Intelligent Video
– There is often too much video recorded and lack of time to properly
analyze it; network cameras with built-in intelligence or analytics take
care of this problem
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Reduce the amount of uninteresting recordings
Enabling programmed responses:
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Video motion detection
Audio detection alarm
Active tampering alarm
I/O (input/output) connections
Alarm and event management functionalities
– These functionalities are not always available in an analog system
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Capability may reside on the DVR
– IP cameras have the capability to constantly analyze inputs to detect
an event and to automatically respond to an event with actions such as
video recording and sending alarm notifications
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For example, we have several customers that use event management software to
notify business owners of activities in their businesses after hours.
Tech Data Confidential
Understanding the Market:
Benefits of an IP Solution vs. Analog
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Easy, Future-Proof Integration
– Based on open standards; IP can be easily integrated with computer
and Ethernet-based information systems, audio or security systems
and other digital devices
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Scalability and Flexibility
– Network video system can grow with a user’s needs
– Provides a means for many network cameras to share the same wired
or wireless network for communicating data
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Any number of network video products can be added to the system without significant
or costly changes to the network infrastructure
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This is not the case with an analog system (where a dedicated coaxial cable must run
directly from each camera to a viewing station)
Understanding the Market:
Benefits of an IP Solution vs. Analog
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Cost-Effectiveness
– Lower TCO
– IP network infrastructure is often already in place and used for other
applications within an organization
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Network video applications can piggyback off the existing infrastructure
– IP-based networks and wireless options less expensive alternatives
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than traditional coaxial and fiber cabling
Digital video streams can be routed around the world using a variety of
interoperable infrastructure
Management and equipment costs are also lower
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Back-end applications and storage run on industry standard, open systems-based
servers (not on proprietary hardware such as a DVR in the case of an analog CCTV
system)
– Power over Ethernet technology enables networked devices to receive
power from a PoE-enabled switch or midspan through the same
Ethernet cable that transports data (video)
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Provides substantial savings in installation costs and can increase the reliability of the
system
Tech Data Confidential
Understanding the Market:
Complementary Technologies
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Media Conversion
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Copper-to-fiber media conversion products for IP video
surveillance available
Enables the conversion between disparate media types possible
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Benefits of fiber
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Media conversion is a cost-effective way to improve bandwidth
Highly secure; difficult to tamper with
IP video in a copper UTP network is limited to ~100 meters; copper-to-fiber media
conversion media converters enable you to extend coverage to up to 10km
Fiber is immune to electrical interference (from fluorescent lighting, card access door
strikes, outdoor lighting systems) and RFI interference
Tech Data Confidential
Sources for Understanding the Market
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IMS Research’s Security & Fire News, various months.
Charts: Lusax Security Informatics, Key Success Factors
to Becoming a World-Class Preferred IP Security
Integrator presentation, October 14, 2009.
Axis Communications’ Technical Guide to Network Video,
2006-2009.
Source: IMS Research’s Security & Fire News, various months
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Tech Data Confidential
The Difference
In Distribution

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