Blliis by Ravissant

Report
Blliis by
Ravissant
51 & 52 Commercial
Complex,
New
Friends
Colony,
New Delhi01126328648/
49
COMPANY PROFILE
• Ravissant, India’s leading homegrown luxury brand, launched in 1981 has
come up with “Blliis by Ravissant”, the country’s first “organic green salon
and spa” in New Delhi. Blliis by Ravissant is a new face of Ravissant beaute
(salon was under Ravissant pvt.ltd. Opened in 1990)launched in 2012 is a
luxurious destination for salon and spa services.
• “Blliis by Ravissant” also houses an exquisite retail space that will have a
wide selection of chic accessories along with wellness products.
• This blissful spa offers exceptional service and style in a relaxing
environment.
ABOUT THE ENTREPRENEUR
• Ms Charu Chawla, is the Director, of
‘’Blliis by Ravissant’’.
• She said, “It is our endeavor to give
our patrons services which are not
only unique in nature but also ensure
a seven star luxury experience at
accessible prices.
• We want our patrons to go through
the entire Blliis experience and take
away a feeling of never before having
been pampered in the style and
elegance.”
INNOVATION DONE
• It has ample space to provide quality
services in luxurious ambience.
• India’s first hi-tech salon with
Ayurveda in its root.
• It provide luxurious facilities like
playstations, imported massage
chairs for manicure and pedicure,
private cabins for hair cut.
• Along with offering the best salon
and spa services, they serve their
clients with exquisite taste of the
best French pastries L’Opera which
is located within the premises. Along
with tea or coffee and cookies.
• They use products of premium
brands from all over the world in
their services.
CHALLENGES FACED
• Location-As it is located in a commercial complex neither in a
premium mall nor in a posh market, location is main drawback.
Walk-ins are less in comparison to other happening locations .At
times its tuff to convert walkin into conversion.
• Lack of open marketing- Since Ravissant pvt.ltd is a luxury retail
and Blliis by Ravissant is its sister concern, its very important to
consider the retail brand image also due to that they can’t do
open marketing means they can’t do any marketing like mass
marketing they have to do only elite marketing and no other
support from location in terms of marketing like its there in
shopping malls.
• Staff availability- Most of the times regular client wants
particular staff otherwise they don’t get it done from anyone
else. So staff availability is very important to retain the client.
PRICE
LIST
OF THE
SALON
CRITICAL SUCCESS FACTORS
• Kind of clientele -It offers its premium clientele the “Ultimate Salon and
Spa Experience ”.Blliis by Ravissant offers a wide range of services in Hair
Styling, Skin Care, Hand & Foot Care as well as spa services, most of which
are certifiably green.
• Service standards-Its uniqueness lies within its high standards of hospitality
and the use of the most rare organic brands.
• Well trained team-This property has state of the art facilities, premium
equipment, and an international team of professionals who will ensure
that the client should experience the most revolutionary beauty care
techniques, guided by the expert hands of the finest professionals from
Europe.
Tie ups with International
brands like L’Occitane,
Sundri, Aroma therapy,etc
INFRASTRUCTURE
• HUMAN- Total employees-20.
Head –Ms.Rita.
• PHYSICAL
Total size/area of the salon is spread
over 4800sq. feet.
The décor and furniture at the salon
and spa are made from natural fiber
textiles from Italy and eco sensitive
pieces from Paris, respectively.
Spa & beauty rooms-4
Hair care and treatment room -1
Manicure and pedicure station -7
Coloring stations -3
Hair cut private cabins -6
Bridal makeup room-1
Retail showcase – 6
Waiting lounge with play stations – 1
L’Opera bakery counter-1
FINANCIAL
Approx. DAILY WALKINS – 10
Approx. APPOINTEMENTS – 15
Approx. DSR.- 1,00000.00
Approx DAILY EXP. -40,000.00
STAFF TRAINING
• They provide staff training in every six month.
• By Kerastase (premium brand under L’oreal
Paris) and Vidal Sassoon professionals –for
haircare and styling
• By Aromatherapy U.S. based brand
professionals –for skincare and beauty
products.
SUBMISSION OF PROJECT - WORKING
ENVIRONMENT.
THANK YOU
BY-AROOBA SAMRIN
FMM 2012-13

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