Distracted Driving PowerPoint

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DISTRACTED DRIVING
INTRODUCTION
STOP THE WRECKS !
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DISTRACTED DRIVING
 At any given daylight moment, some 13.5 million
drivers are on hand-held phones, according to a
recent study by NHTSA.
INTRODUCTION
 OVER THE PAST FEW YEARS, DISTRACTED
DRIVING HAS RECEIVED ATTENTION FROM THE
MEDIA, LOCAL AND FEDERAL GOVERNMENT,
SAFETY PROFESSIONALS, INDUSTRIAL
ORGANIZATIONS AND THE GENERAL PUBLIC.
 INITIAL CONCERN AROSE FROM THE INCREASE IN
DRIVING ACCIDENTS ASSOCIATED WITH THE USE
OF CELL PHONES, MOST PARTICULARLY AMONG
TEENS AND YOUNG ADULTS. YET THERE ARE
MANY OTHER DRIVER DISTRACTIONS INSIDE AND
OUTSIDE OF THE VEHICLE. THESE DISTRACTIONS
PRESENT SERIOUS CHALLENGES FOR ALL
DRIVERS.
INTRODUCTION
 SOME OF THESE CHALLENGES INCLUDE, BUT ARE NOT
LIMITED TO:
 1. THE INCREASED NUMBER OF DRIVERS ON U.S.
HIGHWAYS.
THE OVER FLOWING OF ROADS
2. THE HURRY UP AND GO ATTITUDE.
3. THE TECHNOLOGICAL ADVANCES
CELL PHONES, ADVANCED MUSIC SYSTEMS
GPS USE.
4. CURRENT SOCIAL /ECONOMIC SITUATIONS
HIGH STRESS LEVELS, ROAD RAGE
DISTRACTED DRIVING
THE FACTS OF DISTRACTED
DRIVING
 IN 2009, 5,474 PEOPLE WERE KILLED ON US
HIGHWAYS BECAUSE OF DISTRACTIONS.
 AN ADDITIONAL 448,000 WERE INJURED.
 995 INDIVIDUALS OF THOSE KILLED WERE TO
CELL PHONE USE.
AGE GROUP BREAKDOWN
 UNDER AGE 20
16%
 AGE 50 – 59
10%
 20 - 29
13%
 60 – 69
9%
 30 - 39
11%
 70 +
11%
 40 - 49
10%
TYPES OF DISTRACTIONS
 COGNITIVE - WE LOOK, BUT WE DON’T SEE.
 VISUAL - LOOKING AWAY, FIXATING SIGHT ON
OTHER EVENTS
 AUDITORY - MUSIC & CONVERSATIONS
 BIOCHEMICAL - FIDGETING WITH THE RADIO,
CLIMATE CONTROL KNOBS
TYPES OF DISTRACTED DRIVING
There are three types of
distractions and they are
anything that takes your:
1.eyes off the road (visual).
2.mind off the road (cognitive).
3.hands off the steering wheel
(manual).
More than 3,000 people died in
2010 in crashes blamed on
distracted driving.
BEHAVIORAL VIEWPOINT
 FROM A BEHAVIORAL PERSPECTIVE, SERIOUS OR
FATAL CRASHES ARE CAUSED BY:
1. INATTENTION/DISTRACTIONS
2. IMPAIRMENT (DUI/DWI)
3. SPEED & AGGRESSION (ROAD RAGE INCLUDED)
4. FATIGUE
INATTENTION OR DISTRACTED DRIVING
CONTINUES TO TOP THE LIST OF CAUSES OF
SERIOUS OR FATAL CRASHES.
TOP 10 REASONS FOR DRIVING
DISTRACTIONS
 Here are some of the more common
reasons why you may get distracted:
 Use of a mobile phone - this is still by far the most
common reason for a driver to be distracted, whether they
are actually using the phone of just seeing who is calling /
reading a text.
 Eating - the authorities are now clamping down on people
who eat while they drive, arguing (quite rightly) that they
cannot be in full control of the vehicle.
TOP 10 REASONS FOR
DRIVING DISTRACTIONS
 Changing the radio - we have all done it, reached
down to change the radio station and taken our
eyes off the road for a split second, but that is all
that it takes.
 Retrieving something from the back seat or floor many people have been caught out reaching into
the back seat of their car, or bending down to
pick something off the floor. Absolutely crazy!
TOP 10 REASONS FOR
DRIVING DISTRACTIONS
 Lighting a cigarette - while this is not as common
occurrence as it once was, many drivers can be
easily distracted while lighting up a cigarette.
 A simple conversation with a passenger - these
have been the reason for many serious incidents,
and are so simple to avoid. You should never
distract a driver while the vehicle is in motion.
 Shaving or applying makeup! While this may seem
unbelievable to the average driver, many people
have been caught and prosecuted for either
shaving or applying make up while driving!
TOP 10 REASONS FOR
DRIVING DISTRACTIONS
 Controversial billboards - Surprisingly there have
been many accidents which have occurred due to
a drivers attention been distracted for a split
second by a billboard.
 Checking out an accident! As mad as it seems, the
sight of an accident on the other side of the road
/ motorway has often resulted in a mass pileups
as other drivers stretch their necks to see what is
happening.
 Waving to pedestrians on the side of the road has
often been the cause of many accidents - whether
it be family friends or someone you like the look
of.
PREVENTING
DISTRACTED DRIVING
PREVENTING DISTRACTED
DRIVING
 1 . Avoid talking on your cell phone. Some states
require you to pull over when using your cell
phone while driving.
 2. Never multi-task while driving. Do not do
things like adjusting your radio, compact disc
player or GPS unit.
 3. Do not read while driving. When you need to
read or use a map, pull off the road.
PREVENTING DISTRACTED
DRIVING
 4. Avoid taking your coat off or changing clothes
while driving.
 5. Put makeup on, comb your hair and shave
before leaving your house or office. These things
should never be done while driving.
 6. Avoid eating or drinking while driving.
PREVENTING DISTRACTED
DRIVING
PREVENTING DISTRACTED
DRIVING
 7. Keep music at a reasonable level. Listening to
music that is too loud or using headphones or
earplugs while driving can be distracting and can
prevent you from hearing emergency vehicles
sharing the road with you.
 8. Avoid lighting up or putting out cigarettes, or
dealing with falling ashes while driving.
PREVENTING DISTRACTED
DRIVING
KNOW THE NUMBERS
ABOUT DISTRACTED
DRIVING
#1 KILLER OF TEENS IS AMERICA =

DISTRACTED DRIVING
(INCLUDING TEXTING WHILE DRIVING)
5 SECONDS =
THE AVERAGE TIME A DRIVER’S EYES ARE OFF
THE ROAD WHEN TEXTING. AT 55 MPH,
THAT’S ENOUGH TIME TO DRIVE THE LENGTH
OF A FOOTBALL FIELD.

(360 FEET)
8 PER DAY =
16 -TO 19 –YEAR OLDS
WHO DIED IN 2009 FROM
MOTER VEHICLE INJURIES.
18% =
DISTRACTION-RELATED HIGHWAY FATALITIES IN
AMERICA IN WHICH CELL PHONES USE WHILE
DRIVING WAS REPORTED.
23 TIMES =
 A TEXTING DRIVER IS MORE LIKELY TO GET
INTO A CRASH THAN A NON-TEXTING DRIVER
34 % =
 TEEN WHO DRIVE WHILE DISTRACTED WHO SAY
THEY’RE USED TO MULTI-TASKING
77 % =
 YOUNG ADULT DRIVERS WHO ARE SOMEWHAT
CONFIDENT SAY THAT THEY CAN SAFELY TEXT
WHILE DRIVING
85 % =
 TEXTING TEEN DRIVERS WHO AGREE THAT
TEXTING WHILE DRIVING IS A PROBLEM
500,000 =
 YOUNG ADULTS ARE INJURED EACH YEAR
BECAUSE OF DISTRACTED DRIVING
QUIZ
BY THE NUMBERS
 1. IF YOU ARE DRIVING 55 MPH, HOW FAR WILL
YOU TRAVEL IN 5 SECONDS?
360 FEET
 2. WHAT IS THE NUMBER ONE KILLER OF TEEN
DRIVERS IN AMERICA?
DISTRACTED DRIVING
 3. WHAT IS THE PERCENTAGE OF DISTRACTED
RELATED FATALITIES IN AMERICA IN WHICH
CELL PHONE USE WAS REPORTED?
18 PERCENT
QUIZ
BY THE NUMBERS
 4. WHAT IS THE NUMBER OF YOUNG ADULT
DRIVERS INJURED YEARLY DUE TO DISTRACTED
DRIVING?
500,000
 5. WHAT IS THE PERCENTAGE OF TEEN DRIVERS
WHO SAY TEXTING WHILE DRIVING IS A
PROBLEM?
85 %

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