2014-2015 Presentation

Report
2014-2015
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Started in 2004 by Delmarva Broadcasting
Company – home to 12 radio stations in the
Delmarva peninsula – in response to a rash of teen
fatalities. Some of which hit close to home.
Debuted in 16 Delaware high schools in the
2005-2006 academic year.
Designed to work hand in hand with Driver Ed,
Highway Safety and parents to create safer, smarter
drivers.
To reduce loss of life and property in
senseless motor vehicle crashes through
intensive and interactive defensive driving
skill development.
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Julian H. “Pete” Booker
◦ CEO and President, Delmarva Broadcasting Company
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Susan Booker - Former Campus Minister, Ursuline Academy
The Honorable Jane Brady
◦ Judge, Delaware Court System, former Delaware Attorney General
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Tina Barksdale, PhD.
◦ Assistant Vice President, Alumni & Student Affairs, Wilmington
University
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Labarre Everett - KeHD Distributors
Maria Mockbee - Bancroft Construction
Jesse Reeves – Impact Search
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Sally Voltz, Treasurer – Delmarva Broadcasting Company
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Jeff Weaver – Former Chief Accident Reconstructionist, Delaware
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State Police
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Karen Versuk, MBA – Executive Director
◦ [email protected]
◦ 302-463-6543 or 888-553-6543
Karen Dickens – Program Associate
◦ [email protected]
◦ 302-547-2187
Kerry Busby – Program Assistant
◦ [email protected]
◦ 484-643-0838
Dave Carman – Lead Skills Trainer
◦ [email protected]
◦ 302-300-6989
Jaizel Cespedes – Intern
◦ [email protected]
What is SmartDrive?
A foundation which offers programs focusing
on decisions and their consequences designed
to raise awareness and educate young drivers
to help reduce injury, death and property
damage caused by auto vehicle crashes.
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SmartDrive Defensive Driving Online
Course
SmartSkills Hands On Course
SmartDrive PROMise
Distraction and Reaction
Call 4 Back Up
DWI – Driving With Intelligence
Assembly Program
SmartDrive U
Girl Scout Car Care Badge
SmartDrive Seatbelt Challenge
Seatbelt Checks
Pre-Prom Awareness Raising Events
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128 High Schools
◦ Nearly all of Delaware’s schools
◦ 30% of Maryland’s high schools
◦ Emergent program serving 14 high schools in Delaware,
Chester, and Lancaster Counties in Pennsylvania
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Wilmington University (SmartDriveU.org)
9,401 students in the classic program in 2013-2014
14,351 students in the Distraction program 2012-2014
474 students in Skills program in 2012-2014
12,000 reached by assemblies
30,000 parents reached annually
181 events in 2013-2014
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A. I. DuPont High School
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Appoquinimink
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Archmere Academy
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Brandywine High School
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McKean High School
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Middletown High School
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Milford Senior High School
Mount Pleasant High School
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Cab Calloway School of the Arts
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Caesar Rodney High School
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Newark High School
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Cape Henlopen High School
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Padua Academy
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Caravel Academy
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Pencader Charter High School
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Charter School of Wilmington
Polytech Vocational High School
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Christiana High School
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Salesianum School
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Concord High School
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Conrad Schools of Science
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Sanford School
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Delaware Military Academy
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Seaford Senior High School
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Delaware School for the Deaf
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Smyrna High School
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Delcastle Technical High School
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St. Elizabeth's High School
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Delmar High School
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St. Mark's High School
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Delmarva Christian High School
Dickinson High School
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Sussex Central High School
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Dover High School
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Glasgow High School
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Hodgson Technical High School
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Howard Vocational Technical High
School
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Indian River High School
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Laurel High School
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Bel Air High School
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Cambridge South Dorchester High
School
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Chestertown Christian Academy
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Easton High School
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Kent County High School
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Kent Island High School
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North Dorchester High School
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Sussex Vocational Technical High
School
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Tatnall School
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The Community and Central School
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Ursuline Academy
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William Penn High School
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Wilmington Christian
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Woodbridge High School
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Bishop Shanahan High School
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Delaware County Technical College
High School
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Garnet Valley High School
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Kennett High School
Queen Anne's High School
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Octorara High School
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St. Michaels High School
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Oxford Area High School
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Wicomico High School
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Unionville High School
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Wye River Upper School
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Villa Maria Academy High School
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List Incomplete
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Active SmartDrive Participants
417
1600
2500
3200
4200
5267
5895
7337
9401
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A free, online certified defensive driving course offered in Delaware,
Maryland and Pennsylvania through schools and community partners features
videos, games, and Q & A. Designed to complement -- not replace --driver
education and parent training.
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Three mandatory main modules
◦ The Perfect 10 to a Perfect Ride
◦ The 4 A’s: Alcohol, Awareness, Aggression and Accidents
◦ Mastering the Driving Challenge
Bonus modules addressing DUI, speeding, seatbelts, distracted driving,
drowsy driving, aggression, pedestrian, and motorcycle safety
Incentivized
◦ Insurance discount (Delaware drivers, Pa and Md at carrier discretion)
◦ SmartDrive College scholarship $4,000 (one per region)
◦ One winner per school
A natural progression of
SmartDrive is SmartSkills
added 2011-2012.
The “hands on”
component taught by
driving professionals such
as police officers,
SmartSkills teaches young
drivers collision
avoidance, parallel
parking, and skid control.
SmartSkills “completes
us”.
Accomplishments
PROMise video
Peer to peer PSAs
Bi-lingual!!
Location partners
• Dover Speedway
• Indian River HS
• Red Clay Schools
• Sponsors
• Delmarva
Broadcasting
• DOI
• OHS
• State Farm
• Wilmington Flower
Market
• Sky Zone
• DuPont
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Collaborative Partners Using
SmartDrive Year Round
◦ Boys & Girls Clubs
◦ Civil Air Patrol
◦ Delaware State Police
◦ The Garage Youth Center
◦ Girl Scouts of Chesapeake Bay
 Car Care Badge
◦ National Guard Young Volunteers
◦ Upward Bound
 Summer Program
Programming expansion
 Girl Scouts Car Care Badge
◦ 9-12 grade Scouts
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Call 4 Back Up
◦ Skills clinic focusing on backing
up techniques and safety
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4 Girls Only
◦ SmartSkills for girls taught by women instructors
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Skills After School Clinix
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Parallel Parking
Backing Up
Collision Avoidance
Vehicle Awareness
SmartDrive B 4 I Drive
 Middle school pre-driving awareness
program addressing topics such as bike
safety, passenger safety, pedestrian
safety, ATVs, and stranger danger.
Distraction and Reaction Program
Originally funded
through a grant from the
Delaware Office of
Highway Safety, now also
a SKILLS program
Featuring a video
“Driven to Distraction II”
courtesy of the DuPont
Company
Hands on program
highlighting the dangers
of impaired driving
Watch our PSA
http://www.smartdriveusa.org/distraction.php
Prom and Graduation programs
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Drive Smart Don’t Break Your Mama’s Heart
• A Valentine’s event in which students sign and
wear red hearts pledging to “Drive Smart”
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DWI – Driving with Intelligence
• Forty minute assembly/workshop including law
enforcement presentation and hands on activity.
DWI addresses timely issues such as DUI,
speeding, distracted driving, and drowsy driving.
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Pre-prom Assemblies
• Customized for each school’s unique needs
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SmartDrive PROMise
• Students sign the PROMise to drive safely, wear
seatbelts, never drive impaired or distracted
during Prom and Graduation.
• Schools with the highest percentage of
responses win Prom or After Prom money
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Quantitative
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Numbers - Steady increases in schools, students,
parents
Driver’s License Tracking
Pre- and Post-Testing
Surveys
Qualitative
Demand for service and new programming
• mentoring, partnering, student involvement
• Anecdotal evidence
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SmartDrive’s programs are provided to our schools and
community organizations AT NO COST.
We ask for two things:
◦ An in-school or organizational contact
◦ Access to your students and parents
We use Open Houses, sporting events, assemblies, classes,
events and even lunchtime or club meetings to get the word
out on our programs. Our goal is to fit in to your day
seamlessly.
Call 888-553-6543 toll-free or email
[email protected] or
[email protected]
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Title Sponsors:
◦ Delmarva Broadcasting
Company
◦ State Farm Insurance
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Sponsors:
◦ Wilmington University
◦ Delmarva Power
◦ The DuPont Company
◦ The Longwood Foundation
◦ Delaware Department of
Insurance
◦ Wilmington Flower Market
◦ The Welfare Foundation
◦ Delaware Office of Highway
Safety
◦ Delaware Today
◦ Accurate Optical
◦ Four Acres Trailers
◦ Delaware Community
Foundation
◦ Sky Zone
Combined with other safety programs
and the effective implementation of
Delaware’s Graduated Driver’s License
program, SmartDrive has been a proud
contributor to the 70% reduction in teen
driving fatalities in the state of
Delaware. *
*Delaware State Police Statistics, 2011.
Thank you for your support!

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