Desktop Publishing Basic Design Principles & Elements What is it? • Ability to design and develop publications by combining text, graphics, and design elements. • The purpose of design is to help convey a message. Design Principles & Elements • All designs have certain basic elements or building blocks chosen to convey the message — beyond the actual words or photos used. • How we place those items on the page determines the structure and overall readability. Determines how well our design communicates the desired message. • The principles of design govern that placement and structure. Different designers have their own idea about the basic principles of design, but most are encompassed in 6 principles. Design Principles & Elements Design Principles Design Elements Balance Line Proximity/Unity Color/Value Alignment Shape Repetition/Consistency Texture Contrast Space/Size White Space Form Desktop Publishing Hazards • • • • • • • • Forgetting your audience Irregularly shaped type Excessive underlining Too many fonts Grammar and spelling errors Inappropriate borders Inappropriate headlines Violating the copyright law Good or bad design? Inappropriate/Offensive Heading Color? How does the color in this design make you feel? Which restaurant do you want to eat at? Who would you be interested in interviewing first?