Dan Roczniak and David Sandidge
Director, Responsible Care
American Chemistry Council
May 31, 2011
How Responsible Care
Enhances ACC Membership
Advocacy Foundation
Industry Leadership
Commercial / Supply Chain Connect
EHSS Performance Improvement
Technical Support
Best Practice Sharing
Regulatory Compliance Education
Management Systems Integration
Care is the
mark of
leadership and
innovation in
health, safety,
and security.
Care is the
gold standard
for industry
The Responsible Care® Edge
federal, state,
and local
Responsible Care®
Companies Can Boast
ACC companies have an employee safety record more than four and
a half times safer than average of U.S. manufacturing sector as
whole, and twice as safe as the broader chemical sector.
Since 1995, the number of distribution incidents among
Responsible Care member companies declined 45%, while volume
of chemicals shipped increased 10%.
Since 1995, reduced process safety incidents by 46%.
Since 1988, reduced releases to the environment by 78%.
• Leadership in the Responsible Care program is intended to
function in several ways
• Leadership within your organization is characterized by
commitment from your senior management team through the
organization to each employee
• Leadership within the ACC and Responsible Care program is
involvement in the program development and direction
through boards, committees and other ACC member led
Internal Leadership
• Without Senior Management support you cannot effectively
implement Responsible Care
• Without employee level buy in and acceptance the
implementation will be a paper exercise
• Senior management must understand the guiding principles
and the obligations of membership in order to fully commit
and demonstrate ongoing support of the implementation
within your company
External Leadership
• Becoming involved in the chemical industry community
• Communicating with stakeholders about your operations and
environmental, health and safety and security programs to
support the goal of continuous improvement
• To promote Responsible Care through your business supply
chain and assisting others
Guiding Principles
• Required to be signed by Executive Contact (Senior
Management Rep.) for your company
• Should be posted and displayed within the organization
• Need to be understood and able to demonstrate or explain
how your company is supporting, doing or promoting each
principle as part of your operations and Responsible care
management system
• Guiding Principles are different from technical specifications
• Guiding Principles are signed and communicated to
• Codes of Management Practices are the key documents
outlining the practices to be implemented
• Technical Specification are central documents used for third
party certification
Guiding Principles
Role of the CEO
Discussion Question:
How does your CEO communicate organizational
vision or initiatives today?
Role of the CEO
• Sets direction
• Establishes priorities and focus
• Develops organizational vision and enlists staff and employees
to share and work toward that vision
• Directs resources and personnel toward support of goals and
• Establishes and re-enforces company culture and beliefs.
CEO Responsible Care Checklist
• Do I view our successful implementation of Responsible Care as a personal
Is the full implementation of Responsible Care captured as a key
component in our company’s strategic plan?
Do I regularly discuss our company’s commitment to continuous
performance improvement through Responsible Care, both internally with
employees and externally with key stakeholders including government
officials, educators and plant community representatives?
Does our company’s Board understand the implications of Responsible
Care? Does the Board receive reports on our company progress?
CEO Responsible Care Checklist
• Do I routinely factor Responsible Care into the business planning
process? Are our business managers discussing Responsible Care
internally and externally? Am I satisfied with other feedback? Am I
responsive to requests for personnel and other resources to
accomplish Responsible Care?
• Have employees established Responsible Care performance goals,
and are they evaluating these goals?
• Are management systems established for fully implementing the
Responsible Care management system? Are timetables established
for third-party certification? Am I satisfied with my company’s
CEO Responsible Care Checklist
Are Responsible Care messages regularly included in our
company’s newsletters, quarterly reports, annual reports, etc?
• Does my company submit its performance measure data to
ACC in a timely manner? How does my company’s
performance compare with other Responsible Care
• Do we regularly compare the performance of our company
against that of other companies of similar size?
Coordinator Challenges
Discussion Question:
What do you see as your biggest challenge in getting
your Senior Management to support Responsible
Care within your organization?
Role of the Responsible Care®
• The Responsible Care Coordinator serves as the focal point
within the company for Responsible Care implementation
activities as well as the liaison between GPCA Responsible
Care staff and the company.
Choosing a Responsible Care
• The Responsible Care Coordinator should have– Strong organizational ability
– Access to Senior Management
– Good relationships across the organizations operational
and functional areas
– Understanding of organizations operations and processes
– Ability to work with a variety of people and functional
When lifting a heavy load, get help!
When implementing Responsible CareGet Help from your team!
Build a Team
• The Responsible Care Coordinator is not the sole implementer of
Responsible Care within your organization!
• Need to build a team to help with specific tasks and development aspects
• Make specific assignments for short duration to gain larger acceptance
• Over communicate with team and Senior management
• Build upon existing programs or systems when ever they are working and
available but don’t settle for that’s how we always did it here answers!
Build a strong team to speed organizational
Buy in and to spread implementation
tasks to functions and areas.
RC Coordinator Responsibilities
and Accountabilities
• Develop a plan for the implementation of Responsible Care
into the organization
• Coordinating the certification of headquarters and facilities to
the RC technical specification
• Reporting of performance metrics
• Other Responsible Care obligations of membership
Other Coordinator activities•
Maintain ongoing communications with senior management on a
predetermined agenda of Responsible Care activity
Obtain and allocate resources, including people and time.
Review the progress of the overall initiative and recommend corrective actions
as needed
Establish key resources at every facility within the company to assist in
implementing Responsible Care
Coordinate internal and external communications about the initiative
Work closely with the company’s Executive Contact to support his/her
participation with the Responsible Care program
Employee Responsible Care
• Employees at all levels have a role to play in the successful
implementation of Responsible Care
• Employees will need training and resources to help them
understand the program, how it is being implemented within
the organization and their roles
• Responsible Care should tie to existing environmental, health
and safety and security activity
Coordinator Challenges
Discussion Question:
What do you see as your biggest challenge in getting
your employees to support Responsible Care within
your organization?
Other Responsible Care Roles
• Member mentor- working with other chemical manufacturers
to become involved and assisting them with implementation
• Partner sponsor- sponsoring a Responsible Care Partner
company (non-manufacturing) entering the program and
moving toward certification and implementation
Responsible Care Implementation
Look at this entire process as“What can we learn from this to improve our
EH&S performance and our company’s
bottom line?”
and not as
“This is just something to get through”!
Coordinator Helpful Hints
• Form a Responsible Care Implementation
Team with Code Stewards
• Depending on organization size and structure
you may need interlocking team structure
• Establish an executive level steering team led
by CEO / Executive Contact
• Establish regular meeting schedule with the
Implementation Team with periodic reports to
the Steering Team
Coordinator Helpful Hints
• Code Stewards manage implementation of
Code practices within their functional areas
• Some type of periodic Code self assessment
and implementation evaluation is helpful
• Integrate existing activities into the Code
Management Practices
• Work with interested parties first; build on
Discussion Questions
• Develop an agenda for a Steering Team Kickoff
• What are the biggest challenges a Coordinator
• Develop an “elevator speech” for Responsible
• What kind of introductory communications would
you recommend at your company?
• Develop an agenda for a introductory meeting
with the plant workforce.

similar documents