Keynote Presentation

Report
From Servers to Soccer Moms: The
Consumerization of Technology
Bob Williams
Senior Manager,
Midmarket Segment Marketing
July 23, 2014
Agenda
 Background
 Consumerization of Technology
 Major Trends
 How Avaya is Responding
© 2011 Avaya Inc. All rights reserved.
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Bob Williams
Multiple Roles in the Technology Field
 Education: Stanford & UC Boalt Hall Law School
 Lawyer, Venture & Public Fin. – Riordan & McKenzie
 Investment Banker – Fitger & Co.
 Startup CEO – Conversive, Inc.
 Midmarket Segment Strategy – Avaya, Inc.
Forrester, Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies
© 2011 Avaya Inc. All rights reserved.
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Consumerization of Technology
The Mega-Trend
© 2011 Avaya Inc. All rights reserved.
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Consumerization of Technology
Changing Business Technology Acquisition, Deployment & Use
From:
To:
Single-Purpose
Multi-threaded
Location-dependent
Mobile, virtual
Infrastructure dictates experience
End user customizes experience
IT provisions for all
End user buys
© 2011 Avaya Inc. All rights reserved.
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Consumerization of Technology – IT Managers
 Here’s our midmarket tech buyer, courtesy of a thread in
the Spiceworks community…
“Myself in particular, I am the sole IT Admin for a
medium sized construction contracting business.
However, I handle everything from Networking,
Security, Help Desk, Application Support ,
Server Administration dealing with Virtual
and non-virtual boxes , Managing exchange
servers, Website and FTP development,
Print services, pretty much anything you can
think of, as-well as Contract work for certain
CCTV projects dealing with Juniper switches.
I myself, am having trouble putting a label on
myself…”
Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.
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The Four Major Trends
How Consumerization is Taking Place
© 2011 Avaya Inc. All rights reserved.
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Four Important Forces are
Changing the Marketplace
Access
from
Everywhere
Resource
Sharing
© 2011 Avaya Inc. All rights reserved.
Shared
Experiences
Mobility
Social
Cloud
Big Data
Massive
& Predictive
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Trend 1: Mobility
Work, play and communicate
in the palm of your hand
© 2011 Avaya Inc. All rights reserved.
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Smart Phones Go Mainstream in 4 Years
Over 50% of US Adults as of 2013
© 2011 Avaya Inc. All rights reserved.
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Mobility is Changing the World
 Mobile phones will
exceed world population
in 2014
1
 40% identify mobile
phone as their primary
business device
4
 40% of US Information
workers regularly work
remotely
2
 60% of Info worker
devices are both
business & personal
5
 Info workers typically use
at least 3 different mobile
devices
3
 In 2014, sales of
smartphones and tablets
will exceed PCs by 8:1
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1. http://www.cable.co.uk/news/gsma-says-mobile-connections-will-match-worldpopulation-by-year-end-801723483/
2. (Forrsights Workforce Employee Survey, Q2 2012)
3. Avaya Survey of Consumers in US and UK.
4. Frost and Sullivan, Boost the Bottom Line with Mobile UC;
© 2011 Avaya Inc. All rights reserved.
5. Forrester, “Info Workers Using Mobile And Personal Devices For Work Will Transform
Personal Tech Markets” February 22, 2012:
6. http://techcrunch.com/2014/01/07/gartner-2-5b-pcs-tablets-and-mobiles-will-beshipped-in-2014-1-1b-of-them-on-android/
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BYOD Empowers End Users
Information workers move into the driver’s seat
 Using a growing variety and number of
devices to get work done.
 Bringing their own technology to work
or using it for work
 Blending work and personal tasks and
devices
 Embracing vendors new to enterprise
IT, such as Apple and Dropbox
 Empowering themselves to invent new
business tactics and strategies
Forrester, Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies
© 2011 Avaya Inc. All rights reserved.
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Trend 2: Social Networks
Sharing opinions & experiences
© 2011 Avaya Inc. All rights reserved.
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Social Media not just for Kids
© 2011 Avaya Inc. All rights reserved.
http://www.smartinsights.com/wp-content/uploads/2013/12/2014-social-media-stats.png
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Social Media Changing Sales & Service
 Buyers are now 50% of
the way through the
decision process before
they ever speak to a
salesperson
By 2017, 80% of Fortune 500 companies
will have an active customer
community, up from 30% today.
 80% of B2B customers
follow social media
content
 32% of B2B customers
create social media
content, including ratings,
reviews, blogs & tweets
 Social Media drives new
service expectations
© 2011 Avaya Inc. All rights reserved.
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Trend 3: Big Data
Tracking & Predicting
© 2011 Avaya Inc. All rights reserved.
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Data & Analytics
 Big Data spending is
exploding, growing by
30% in 2014, to $14+
billion.

 Big Data is focused on
further enabling and
monetizing social and
commercial interactions
 Google ads are an
example Big Data at work
on your click-stream
 Data is now cloudenabled
© 2011 Avaya Inc. All rights reserved.
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Big Data =
Transactions + Interactions + Observations
http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/
© 2011 Avaya Inc. All rights reserved.
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Big Data Powers the Net, Watches You Online
Data Powered:
Ebay:
650 million items,
predictive
Firefox Lightbeam Reveals:
30
3d party sites
connected to browser
when viewing CNN
Dropbox:
300 million users
eHarmony:
26 million users,
predictive
© 2011 Avaya Inc. All rights reserved.
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Trend 4: Cloud Computing
& Deployment Strategies
© 2011 Avaya Inc. All rights reserved.
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Where is the Cloud?
 Personal Data & Applications
 Privately Hosted
Company Data &
Applications
 Publicly-Hosted Data & Applications
Corporate cloud spending will exceed $100 billion,
growing by 25% in 2014
© 2011 Avaya Inc. All rights reserved.
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Cloud Adoption is Slow for Small Business (< 100)
 Email is most popular
 Data backup, personal
productivity are next
 10% is maximum rate
of adoption
 Most apps 5% or less
adoption rate
© 2011 Avaya Inc. All rights reserved.
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Midsize Businesses Adopt More Cloud
 MSFT Office 365 top
application – 27.1%
 Median adoption 16%
 Top 10 apps all over
10%
© 2011 Avaya Inc. All rights reserved.
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Enterprise Businesses Adopt Most Cloud
 MSFT Office 365 top
application – 28%
 Median adoption 22%
 Top 10 apps all over
20%
© 2011 Avaya Inc. All rights reserved.
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Who Else Likes Cloud?
Growing Vendors
Venture Investors
 Single codebase saves
money
 Lower initial investment
 Lower up-front expense
 Validate traction
 Sell online
 Invest in brand &
marketing, not sales
 Minimal sales team
 Many pricing models
 Easy to adopt
 Lower risk
Analysts
 Cutting edge
 Vision statements
 Bold stands possible
© 2011 Avaya Inc. All rights reserved.
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How Avaya is Responding
© 2011 Avaya Inc. All rights reserved.
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Design Goals: Simplicity, Completeness
A Complete Solution for Midsize Companies
Contact
Center
Collaboration
UC, Mobility
and Voice
Security
Networking
Services
Avaya Comprehensive Midmarket Solution
Built on IP Office - Power with Simplicity and Value
Avaya - Proprietary. Use pursuant to your signed agreement or Avaya policy.
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THANK YOU
Bob Williams
[email protected]
© 2011 Avaya Inc. All rights reserved.
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