radio 102.5

Report
WHO WE ARE
This presentation is a template for your sales team to help them educate your prospective buyers on the highly targeted and
loyal NASCAR listener. Please feel free to edit and customize this presentation to suit your needs, we simply ask that you
credit sources appropriately. If you have any questions please contact J.J. Roper, Manager, Radio Partnerships – Sales at
(704) 262-6713.
WHO
LISTENS
LISTENER PROFILE
47%
18 - 34 Years
53%
35 - 54 Years
55 + Years
52%
48%
< $50,000
39%
44%
$50,000 - $74,999
21%
19%
$75,000 - $99,999
12%
13%
$100,000 - $149,999
16%
13%
$150,000 +
12%
12%
Single (Never Married)
27%
27%
Married
61%
54%
Other
12%
19%
1 in 3
NASCAR fans follow
NASCAR on radio
37%
46%
17%
79%
29%
37%
34%
of NASCAR listeners
are more than likely to
support NASCAR
sponsors more than
sponsors of other
sports
Arbitron Motor Racing Network Custom Diary & PPM data, 2012 race season August, 2013
Source: NASCAR Fan Engagement Tracker (commissioned by NASCAR and conducted by Toluna, 2013)
Source: Experian-Simmons-OneView–Summer 2011 NCSAdult Survey 12-month, NASCAR Listeners -Listened to NASCAR past 12 months
LISTENER
BEHAVIOR
LISTENER PROFILE
Radio Listeners vs. General Population
NASCAR/Auto Racing radio listeners are 29% more likely than the general population to own stock, 28% more likely to have a 401(k),
19% more likely to have investments totaling $100,000 or more, and 17% more likely to have money market funds
NASCAR/Auto Racing Radio Listeners are:
• 35% more likely to have visited a fast food or drive-in restaurant 13 or more times in the last 30 days
• 19% more likely to have visited a family restaurant or steakhouse six or more times in the last 30 days
• 138% more likely to have attended an auto show in the last 12 months
• 11% more likely to have spent $30,000 or more on a current owned or leased vehicle
• 96% more likely to have participated in billiards or pool over the last 12 months
• 27% more likely to have attended bars/nightclubs over the last 12 months
• 100% more likely to have participated in a fantasy sports league in the last 12 months
• 29% more likely to own stock
• 19% more likely to have investments totaling $100,000 or more
• 28% more likely to have a 401(k)
• 17% more likely to have money market funds
GfK MRI, Doublebase 2012.
LISTENER
LOYALTY
LISTENERPROFILE
PROFILE
LISTENER
Radio Listeners vs. Non-Listeners
NASCAR listeners are 2X as likely as non-listening NASCAR Fans to support NASCAR sponsors more than ever before, participate
in NASCAR’s sponsor promotions and buy products and services from companies that sponsor NASCAR
Attitudes/Behaviors Related to NASCAR Sponsors
NASCAR Radio Listeners are:
•
60% more likely to support long-term sponsors of NASCAR
•
71% more likely to talk positively about brands that are sponsors in NASCAR
•
72 % more likely to purchase products or services that are using the tagline “Official Sponsor of NASCAR” in its advertising
•
88% more likely, during tough economic times, to continue to support NASCAR sponsors more than other brands because
of the commitment they show to the sport
•
79% more likely to support NASCAR sponsors more than sponsors of other sports
•
107% more likely to support NASCAR sponsors now more than ever before
•
100% more likely to always participate in NASCAR sponsors’ promotions, such as sweepstakes, coupons, mail-win, etc.
•
100% more likely to always buy products or services from companies that sponsor NASCAR
Toluna, NASCAR Fan Engagement Tracker – 2013—Question: Please indicate how much you agree or disagree with each of the following statements.
TRACK
ATTENDEES
LISTENER PROFILE
Track Attendees vs. General Population
NASCAR fans who attend 1 or more events each year are 29% more likely than the general population to own a pet, 26% more likely
to own a smartphone, and 150% more likely to own a motorcycle
NASCAR Track Attendees are:
•
143% more likely to own a recreational vehicle
•
29% more likely to own a Smartphone
•
52% more likely to change their own oil and oil filters
•
102% more likely to own a powerboat
•
29% more likely to own a dog
•
73% more likely to perform their own brake repair
•
150% more likely to own a motorcycle
•
69% more likely to perform their own tune-ups
•
67% more likely to own a personal watercraft
•
30% more likely to own an ATV
•
65% more likely to replace their own car battery
Scarborough USA + 2011 Multi-Market, Release 1
SPONSOR
INFORMATION
PARTNERS
PARTNERS
NASCAR OFFICIAL PARTNERS
MRN PARTNERS
3M
5.11 Tactical
Bank of America
Camping World
Canadian Tire
Chevrolet
Coca-Cola
Coors Light
DRIVE4COPD
Exide Batteries
FDP Friction Science
Featherlite Trailers
Ford Motor Company
Freescale
Freightliner
Goodyear
Growth Energy
Hewlett-Packard
Janssen
K&N Filters
M&M’s
McLaren Electronics Systems
Mobil 1
Nabisco
5 hour ENERGY
Advance Auto Parts
American Ethanol
Anheuser-Busch
Auto Zone
Boston Beer
Carfax
CARQUEST
Coca-Cola
Exxon Mobil
Fleetmatics
Farmers Insurance.
Ferguson
Florida Dept. of Agriculture
Flowmaster
Ford Motor Company
Gatorade
GEICO
Georgia Boot
GlaxoSmithKline
Hollywood Casino
Honda
Husqvarna
NASCAR Technical Institute/UTI
Nationwide Insurance
National Corn Growers Assoc.
New Holland
Prevost
Safety-Kleen
Sherwin Williams
SiriusXM Radio
Sprint
Sunoco
Toyota
UPS
Visa
Whelen Engineering, Inc.
XFINITY
Identity Guard
Interstate Batteries
Jimmy John's
Kroger
Lumber Liquidators
Merck
MillerCoors
O'Reilly Auto Parts
Outback Steakhouse
Progressive Insurance
REI
Sports Authority
Sprint
STP
Sunoco
The Dannon Company
TRUEcar
Toyota
Valvoline
Vanda
Walmart
Wrangler
Wyndham
LIVE
PROGRAMMING
BROADCASTS
PROGRAMMING
Opportunities within Live Event Broadcasts
From the famous DAYTONA 500 to the season finale during Ford Championship Weekend at Homestead-Miami Speedway, MRN provides
live flag-to-flag coverage of the NASCAR Sprint Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series.
NASCAR Sprint Cup Series (26 Events)
The most popular form of motorsports in the United States, MRN provides coverage of 26 events from the famous
Daytona International Speedway to the season-ending finale at Homestead-Miami Speedway in South Florida.
NASCAR XFINITY Series (21 Events)
Young, up-and-coming drivers gain experience racing against NASCAR Sprint Cup Series drivers on the same
speedways, and in the same cars. This series provides some of the most exciting competitions anywhere.
NASCAR Camping World Truck Series (22 Events)
This series has established its reputation with hard-charging, rough and exciting action featuring full-size trucks,
NASCAR specifications, and young, enthusiastic drivers.
NASCAR ESSENTIAL
PROGRAMMING
PROGRAMS
PROGRAMMING
NASCAR LIVE
Devoted exclusively to NASCAR and hosted by Eli Gold, this one hour talk show, Tuesday nights at 7:00 PM,
allows listeners an opportunity to call in and talk directly to the stars of NASCAR (52 weeks)
MRN 360
Hosted by MRN’s Steve Post, MRN 360 is a fast-paced, magazine style show that covers the sport of NASCAR.
The show airs on Wednesday evenings at 7:00 PM and is designed to take the race fans beyond the racetrack and
into the personal lives of NASCAR superstars (52 weeks)
NASCAR TODAY & NASCAR TODAY MIDDAY
Two minute daily newscasts in midday and afternoon drive are hosted by Woody Cain and Kyle Rickey featuring the
latest information from NASCAR including race results, driver interviews, and breaking news (52 weeks)
NASCAR U.S.A.
An exciting two hour country music and NASCAR program, also known as “America’s Tailgate Party,” features hot
country music, news, and driver and artist features. Content is brought to listeners from host Rob Tanner at each
week’s NASCAR venue (52 weeks)
NED JARRETT’S WORLD OF RACING
A two-and-a-half minute daily commentary, Ned Jarrett’s “World of Racing” is hosted by MRN anchor Joe Moore.
NASCAR’s news makers offer their unique opinions about issues in motorsports (52 weeks)
MONDAY MORNING RACE REFRESHER
Two minute recap every Monday during the NASCAR Sprint Cup Series season that gives highlights of the
weekend’s events with driver audio and insight from the winning teams (seasonal)
MORNING DRIVER
This morning drive prep service offers listeners pre- and post-race information, race results, point standings, track
and driver history, and trivia (seasonal)
RADIO 102.5
555 MRN DRIVE
CONCORD, NC 28027
(704) 262-6700
OPPORTUNITIES
RADIO 102.5 is teaming up with Motor Racing Network to be your
EXCLUSIVE SOURCE for NASCAR racing for the 15th year!
Broadcasting to fans across southern North Carolina, Radio 102.5 presents NASCAR racing.
Another season full of exciting live coverage of NASCAR Sprint Cup Series races.
The season begins in February with the DAYTONA 500 and continues through to The Chase for
the NASCAR Sprint Cup culminating in November. Radio 102.5 will also broadcast NASCAR
LIVE every Tuesday evening. Our daily reports include NASCAR TODAY, a two (2) minute
racing update. Join Radio 102.5 and MRN to make your business part of America’s favorite
sport!
NASCAR SPONSORSHIP PACKAGE FEATURES:
•
•
•
•
Four (4) – thirty second (:30) commercials in each race broadcast
70 – thirty second (:30) commercials each month to air 6am – Midnight
70 – thirty second (:30) commercials each month to air Midnight – 6am
Numerous sixty second (:60) promotional commercials each month
YOUR MONTHLY INVESTMENT: $1000
(billed February – December)
RADIO 102.5 IS THE ONLY STATION IN CABARRUS AND ROWAN COUNTIES BRINGING
NASCAR RACING TO FANS IN SOUTHERN NORTH CAROLINA
RADIO 102.5
555 MRN DRIVE
CONCORD, NC 28027
(704) 262-6700
OPPORTUNITIES
RADIO 102.5 is teaming up with Motor Racing Network to be your
EXCLUSIVE SOURCE for NASCAR racing for the 15th year!
Broadcasting to fans across southern North Carolina, Radio 102.5 presents NASCAR racing.
Another season full of exciting live coverage of NASCAR Sprint Cup Series races.
The season begins in February with the DAYTONA 500 and continues through to The Chase for
the NASCAR Sprint Cup culminating in November. Radio 102.5 will also broadcast NASCAR
LIVE every Tuesday evening. Our daily reports include NASCAR TODAY, a two (2) minute
racing update. Join Radio 102.5 and MRN to make your business part of America’s favorite
sport!
NASCAR SPONSORSHIP PACKAGE FEATURES:
• Sponsor and hour of racing coverage with six (6) – ten second (:10)
commercials in one hour of each race broadcast
• 50 – thirty second (:30) commercials each month to air 6am – Midnight
• 50 – thirty second (:30) commercials each month to air Midnight – 6am
• Numerous sixty second (:60) promotional commercials each month
YOUR MONTHLY INVESTMENT: $800
(billed February – December)
RADIO 102.5 IS THE ONLY STATION IN CABARRUS AND ROWAN COUNTIES BRINGING
NASCAR RACING TO FANS IN SOUTHERN NORTH CAROLINA
RADIO 102.5
555 MRN DRIVE
CONCORD, NC 28027
(704) 262-6700
OPPORTUNITIES
RADIO 102.5 is teaming up with Motor Racing Network to be your
EXCLUSIVE SOURCE for NASCAR racing for the 15th year!
Broadcasting to fans across southern North Carolina, Radio 102.5 presents NASCAR racing.
Another season full of exciting live coverage of NASCAR Sprint Cup Series races.
The season begins in February with the DAYTONA 500 and continues through to The Chase for
the NASCAR Sprint Cup culminating in November. Radio 102.5 will also broadcast NASCAR
LIVE every Tuesday evening. Our daily reports include NASCAR TODAY, a two (2) minute
racing update. Join Radio 102.5 and MRN to make your business part of America’s favorite
sport!
NASCAR SPONSORSHIP PACKAGE FEATURES:
•
•
•
•
Two (2) – thirty second (:30) commercials in each race broadcast
30 – thirty second (:30) commercials each month to air 6am – Midnight
30 – thirty second (:30) commercials each month to air Midnight – 6am
Numerous sixty second (:60) promotional commercials each month
YOUR MONTHLY INVESTMENT: $600
(billed February – December)
RADIO 102.5 IS THE ONLY STATION IN CABARRUS AND ROWAN COUNTIES BRINGING
NASCAR RACING TO FANS IN SOUTHERN NORTH CAROLINA

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