May Broker Sales Messaging

Report
MLS Sales Meeting Message
May 2014
Be sure to check MLS News for full descriptions and screenshots!
IMPORANT: CALL TO ACTION
NAR Proposed Policy Change bit.ly/1oa3tqC
At the Mid-Year Conference (May 12th – 17th), NAR will be proposing a policy change
that will require all Multiple Listing Services (MLS) to create and publish an unlimited
feed of all sold data in order to create Automated Valuation Models (AVM). This will
allow the sale of analytics based on MLS data to third parties such as lenders,
government agencies, and secondary mortgage market investors. This is a mandatory
policy that does not allow an opt out for MLSs, individual brokerages, or listings.
We are not supportive of this policy change. Historically our brokers have wanted
the MLS to protect the use of sold data and only allow access to Realtors® for the
purpose of doing CMAs, BPO’s and other historical research related to listing and
selling properties. We have not allowed bulk access to third parties for creating and
selling derivative products.
Do you agree or disagree with our position to oppose this policy
change? Please take a moment to let us know by completing
this quick 2 question survey: svy.mk/1mlBt1P
Upcoming User Group
Advertising Without the MLS
When a listing is advertised without being posted on the MLS, it is considered a “Pocket listing”.
Our members have been contacting us with reports that listings are not being submitted to the
MLS, but are being posted to social media and distributed via email chains.
When listings are sold without being submitted to the MLS, commissions are often not being
offered nor are they protected. This dilutes the value of the MLS by violating the spirit of
cooperation and by decreasing the amount of listings (with valid offers) shared between
members. There can be legal issues as well as NAR Code of Ethics violations. Also, recent studies
show that marketing outside of the MLS decreases the chance that sellers will obtain the
highest and best price for their property.
Because of this, a policy change has been proposed that will prohibit any digital advertising
outside of the listing brokerage during the five day gap between a listing agreement and
posting to the MLS.
We have scheduled a user group to discuss and evaluate this policy change on Wednesday May
7th at noon. If you would like to be a part of this group please contact JJ at
[email protected]
Server Maintenance
On Sunday, May 4th we will be upgrading our servers
and the website will be down from 10PM that evening
until 6AM Monday morning. Please plan your
transactions accordingly to avoid interruptions.
Recent Developments
Property Pond now allows you to list individual rooms
for rent.
Recent Developments
Now Live! Showing Lists for the iOS Mobile App
Upcoming Developments
Coming May 13th! The New Listing Input Wizard
We will soon be releasing a new Listing Input Wizard that will streamline the listing
process. This new system allows photo uploading and editing while creating a listing. It will
save your progress so you can always come back where you left off.
Six simple steps make the new Listing Input Wizard a breeze to use!
Step 1 - Enter Agent Information
Step 2 - Input Property Information
Step 3 - Upload and Edit Photos with
resolutions up to
Step 4 - Enter Open House Information
Step 5 - Upload Listing Documents
Step 6 - Verify and Publish
Tech Tip: Marketing Online
We do not allow agents to email our membership
list at UtahRealEstate.com, but there are several
other ways in which we can help you market your
Listings online. Here a few tips to get started:
1. Create a Real Estate Website utilizing our
IDX feeds
2. Put a blog on your website and post to it
regularly, or share news and content from
our Facebook or Pinterest page to boost your
traffic!
3. Be sure to put as much information on
UtahRealEstate.com as you can
(photos, property information, remarks, etc.)
4. Contact Kat for tips! (She loves to talk marketing)
[email protected] 801-676-5408
Education/Class Dates – Salt Lake
Quick Start for UtahRealEstate MLS:
Salt Lake Board of REALTORS®, May 2nd 9:00am – 10:00am
How to List Properties on the Utah MLS
Salt Lake Board of REALTORS®, May 2nd 10:00am – 11:00am
Introduction to Property Searches and Reports:
Salt Lake Board of REALTORS®, May 5th 12:00pm – 1:00pm
Intro to MLS CMA:
Salt Lake Board of REALTORS®, May 5th 1:00pm – 2:00pm
Advanced Methods for MLS Property Searches and Reports:
Salt Lake Board of REALTORS®, May 28th 12:00pm – 1:00pm
MLS Advanced Hot Sheets:
Salt Lake Board of REALTORS®, May 28th 1:00pm – 2:00pm
We also do office classes. For more information, contact
[email protected]
Education/Class Dates –
Northern Wasatch
MLS Advanced Hot Sheets:
Northern Wasatch Association of REALTORS®, May 6th 9:00am – 10:00am
MLS for the Mobile REALTOR®:
Northern Wasatch Association of REALTORS®, May 6th 10:00am – 11:00am
Quick Start for UtahRealEstate MLS:
Northern Wasatch Association of REALTORS®, May 22nd 11:30am – 12:30pm
We also do office classes. For more information, contact
[email protected]
Education/Class Dates –
Utah County
Introduction to Property Searches and Reports:
Utah County Association of REALTORS®, May 7th 9:00am – 10:00am
Introduction to MLS CMA:
Utah County Association of REALTORS®, May 7th 10:00am – 11:00am
We also do office classes. For more information, contact
[email protected]
Listing Syndication Luncheon
SAVE THE DATE! The date for our next Broker Listing Syndication Event will be
July 31st here at the REALTOR® Campus at 12PM in the auditorium. Like our
previous event, lunch will be served and the presentation will be webcasted.
Keynote Speaker: Jim Abbott with Abbott Realty Group
Jim has been a key voice in the syndication
debate since his decision to completely terminate
all listing syndication to third party websites back
in 2012. He will discuss how business has never
been better!.
Come hear his story, ask questions, and let us
know what you think!
Check out ARG’s videos at bit.ly/1hYsqSf bit.ly/1p740dN bit.ly/1o1ETvR

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