MULTI-LEVEL MARKETING METHOD FOR RESOLVING ECONOMIC CRISIS IN SPAIN Ekaterina Novoseltseva 26th September 2013 ECONOMIC CRISIS IN SPAIN Drug related crimes by 2,2% Youth unemployment 55% Violent crimes by 9,5% Mortgage fraud Unemployment rate in Spain 27% ECONOMIC CRISIS IN SPAIN ECONOMIC CRISIS IN SPAIN GOVERNMENT ACTIONS ECONOMIC CRISIS IN SPAIN STRIKES AND PROTESTS Thousands of people in more than 80 cities Demonstrations People sleep on the streets Make fire on the rubbish bins Blocking the streets Break windows FORECASTS ABOUT ECONOMIC CRISIS IN SPAIN Spanish governmnet European central bank • Coming years will be even worse • The budget deficit will increase • Even harsher austerity measures • More violent protests • Weaker domestic demand • Tight financial conditions • Spain will sink deeper into recession • Unemployment will be worse this year MULTI-LEVEL MARKETING Profit from distributor’s sale of the goods and also from sales of his agents, that he has recruited Uses direct selling and social networking relationships Multi- level marketing or Network Marketing Independent Massive sales force advertising efforts WOM Retail outlets ADVANTAGES OF MULTI-LEVEL MARKETING Bypass the middle man -> keep price lower, while quality is the same Close to zero investment Minimal costs Distributor can freely choose when and how he wants to work No need to hire employees Possibility of working from home Strong support from the sponsor Great opportunity to earn good money Unlimited income potential Distributor works with people he likes Being entrepreneur and work for himself Create own highly profitable asset that can be sold or transferred by inheritance Join a team united by common goal Equal opportunities for everyone People believe more their friends than advertising MLM DURING ECONOMIC RECESSIONS Significant growth during economic crisis More potential clients, partners and distributors Sustainable More job demand then supply -> offers jobs Economy MLM MLM SUCCESS IN THE US Professional magazines - MLM Insider - Downline News - Forbes - Fortune - USA Today - US News & World report - The Wall Street Journal - Success Magazine DSA (Direct Sale Association) Several recessions MLMGrowth Now MLM is studied by many scientists and students in US Universities. 1985 From 500,000 millionaires in America, 100,000 (20%) of millionaires were MLM people. 1995 From 850,000 millionaires in the United States, 40% of those millionaires were networkers. MLM SUCCESS IN RUSSIA Many finance and business universities have MLM as a subject Academies of MLM ->MLM education diploma Many MLM newspapers and books - School of MLM Professionals - Academy of Network Marketing - MLM-Perspective Recession in 1998 MLMGrowth Now FUTURE OF MLM WELL-KNOWN INTERNATIONAL COMPANIES MLM IN SPAIN Bring people certainty, security and safety Offer endless job Regain financial control Offer the same products, but with much lower price Best time to capitalise on this trend During economic crisis, MLM is the most sustainable business Satisfy all people Regular companies search for clients and MLM searches for the sellers Great opportunity for young people to start their career Offers massive employment Spanish is a popular language, easy to broad the network Spain is in the Eurozone, easy to distribute MLM IN SPAIN The global rise in global sales in the network marketing industry for period 2010 to 2011 was 16.26% Consumption ability will increase Lower costs – affortable products Unlimited growth of distribution structure -> unemployment rate will decrease Positive example – motivation Now there are more supply then demand and MLM offers jobs Positive government’s attitude – more jobs can be created in magazines, universities etc New millionaires during economic crisis – will give optimism to the people Crime and protests will decrease Crisis is a way to find a new trend and become rich SUPPORT FROM THE GOVERNMENT Spanish Government will definitely benefit from it Publicly speaking positively about Network Marketing Open MLM faculties and subjects in Universities and Schools Invite MLM leaders to give public speeches Show MLM success and opportunities in Spain MLM magazines CIRCULAR FLOW MODEL Consumption is very important! CONCLUSION Valued at more than US$100 billion dollar per year Offers an accessible way for the average person in Spain to launch a business Network marketing Substantial income. increases purchasing power THANK YOU!