To get started

3M Privacy Filters Justification Toolkit: How to Use
The following presentation is meant to provide you with the most impactful data points to help
you explain the value of a 3M Privacy Filter for your device.
• To get started:
• Review and customize the slides to tell your story of why you need to invest in a 3M Privacy Filter for your
device and how it will benefit you and the company.
Feel free to include personal stories or anecdotes about information you must keep secure while working on it outside the office.
Include any personal experiences you may have had when a lack of privacy and how it has impacted your work.
• The most important items you need to customize are noted in [red] throughout the presentation
• Prepare to present
This presentation can be shared in person, but may also be sent via email to the proper point person in charge of
authorizing enterprise expenses
The presentation references a number of studies that offer helpful insights into the state of data breaches and the
issues of visual privacy. We encourage you to review the studies for additional information before presenting:
• 3M’s Visual Privacy Productivity Study
• Verizon’s 2013 Data Breach Investigations Report
• Symantec’s 2013 Cost of Data Breach Study
Why a 3M
Privacy Filter?
• I regularly manage confidential
and sensitive data and often need
to access it in non-secure
• A privacy filter will allow me to stay
compliant with standard industry
privacy and security rules and
better protect the company.
• [Highlight additional needs if
• [If you think your entire team
needs a privacy filter, update the
slide with information on
intellectual property they
frequently access in and outside
the office to start to build the case
for team-wide privacy protection]
• Product:
― 3M Privacy Filter for
[insert device type] e.g.
Lenovo Thinkpad
• Figure out your correct
screen size here
• Enterprise Expense:
― [$xx] – cost, plus
shipping and handling
[Do you manage an entire team that
you think could benefit from 3M
Privacy Filters? Edit the slide to
reflect the total expense]
The importance of
visual privacy
• Visual privacy protects sensitive
and confidential info displayed on
• More than half of people surveyed
in a recent study said their visual
privacy had been violated.
69% at work
55% on plane,
train or bus
51% in public
In 2011, the organizational cost of
a data breach was $5.4 million.*
*Data Breach Study, Ponemon Institute, 2013
3M Privacy Filters Can Help Protect Data Against the
Rise of Low-Tech Data Breaches
• 78 percent of breaches reported were
categorized as “low” or “very low” tech threats1
― Low: basic methods, little or no
customization or resources required
― Very low: the average person could have
done it
Computer Screen Visibility on Camera Phone
• 35 percent of data breaches can be attributed
to physical methods2, such as snooping
• 56 percent of Americans adults are equipped
with a smartphone3 that has the capability of
taking high resolution photos of data displayed
• Consider including story or anecdote of a time
you were traveling and saw important
information on another person’s screen
• A 3M Privacy Filter is one easy and costeffective measure that can help me mitigate the
risk of a low-tech data breach, potentially
saving the company from an unnecessary loss.
Verizon 2013 Data Breach Investigations Report, 2013
Internet: Mobile Technology Report, 2013
3 Pew
Image taken with an Apple™ iPhone4
3M Privacy Filters Have Been Found to Affect
Productivity of Mobile Workers
• In a recent study commissioned by 3M, the Ponemon
Institute found that employees are up to two times more
productive1 when they feel their visual privacy is protected.
• Many employees are wisely choosing to stop working in
order to protect the data at hand when privacy is threatened
• This loss in productivity is costing organizations $543 per
employee per year
― Potentially costing companies up to $1 million per year
• Consider including story or anecdote of a time you stopped
working when you felt unsure of your work environment
• Travel a lot? Include the number of hours a month you are
on the road accessing important client or corporate
information to highlight your need for a 3M Privacy Filter
• A 3M Privacy Filter would allow me to meet my deadlines
while working remotely, without putting the company at risk
of a data leak.
1 3M
Visual Privacy Productivity Study, 2013
Thank you for
considering investing
in a 3M Privacy Filter
and reviewing the
benefits it can bring to
me and the company.

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