Chapter 1 - Program Introduction

The Discover Sailing Program
Club Implementation Guide
(1) Program Introduction & Purpose
1b) Planning & Prioritising
(2) The gemba Report
(3) Tackers
(4) Inclusion
4b) Sailability
(5) Discover Sailing Days & Hosts
(6) Risk and Safety
(7) The Sailing Pathway
(8) Club Promotion
(9) Discover Sailing Experiences & Courses
(10) Crewing
(11) Summary & Future Plan
The Discover Sailing Program
Club Implementation Guide
Program Introduction & Purpose
Chapter 1
March 2013
• This presentation has an accompanying soundtrack
you should now be hearing – if not check your audio
and ensure you are in slideshow (full screen) mode
• This presentation is for all club members with Gold
Cards – the valued volunteers who lead our sport
• This is Ross Kilborn, Sport Development Director at
Yachting Australia, and this Program and presentation
has been put together by the Sport Development Team
at Yachting Australia, especially Participation Manager
Daisy Brooke
Yachting Australia
Corporate Services
High Performance
Sport Development
(Clubs, Pathway
Levels 1-6 )
Ross Kilborn
Daisy Brooke
Education &
Nicola Tyre
Sport Services
Glen Stanaway
• This is the first of a series of 11 Chapters that will be
released, one each month in 2013, that will go into
the detail of the Discover Sailing Program that was
launched in 2012.
• There are explanatory materials and resources
available to complement each Chapter
• For further information your first contact should be
your State Association or the Yachting Australia
website under the tabs for
• Participation
• Education & Training
Launch Communications 2012
December 2011 – Sport Development Plan 2011-14
January 2012 – gemba Report
March 2012 – Gold Card Newsletter Q1
March 2102 - Letter to YATC’s
April 21012 - Letter to Commodores
June 2012 – Renewal Letter to YATC’s becoming DSC’s
June 2012 – Gold Card Newsletter Q2
July 2012 – Instructor Newsletter
July 2012 – Discover Sailing Update
October 2012 – Gold Card Newsletter Q3
December 2012 – Gold Card Newsletter Q4
Communications from your State Association
Promotion through the sailing media
Outline of this Chapter – Introduction
• Introduce the Discover Sailing Program
• Present background data
Discover Sailing - Program Definition
The Program is an Australia wide initiative that
engages Yachting Australia, the State Associations
and Clubs in a common objective of increasing
participation in safe sailing at member clubs. It is
primarily an attraction strategy and includes
everything Yachting Australia does that services
Australians who are not yet sailing at clubs.
Prioritising Participation
• Clubs indicated growing their membership is a priority
• States want to assist clubs in increasing the numbers
of people entering the sport
• Yachting Australia aims to achieve the same success
for States and clubs in the things that are important to
them as it has achieved for high performance
Prioritising Participation
2010 Australian Sports Commission funded three major
priority participation programs for Yachting Australia:
• Tackers – the Australia wide roll-out of a 7-12yo
junior program
• Sailability – inclusion of people of all abilities on the
sailing pathway at clubs
• A new entry brand / program, subsequently called
“Discover Sailing”
Professional Market Research
• Federal Government provided additional resource to
conduct professional market research through gemba
to inform the development of the Discover Sailing
• The gemba Report provides important information
about the public perception of the sport and gives us
an indication of what our existing members think
about sailing.
• More on the gemba Report in a later presentation
Opportunity to engage the public
• Success at the Olympics has sparked interest in
• The Discover Sailing Program was launched in time
to help pro active clubs convert this interest into
• 2013 is about a broader and deeper implementation
of the professionally developed Australia wide
Programs that we believe will help clubs grow
participation and membership
Consultation with State Associations
• The Discover Sailing Program was developed in
consultation with all the State Yachting Associations
• Clubs point of contact for support in implementing the
Discover Sailing Program is their State Yachting
Statistical Background
(Program Rationale)
• 350 sailing clubs in Australia - 120 of these clubs
have more than 100 registered members
• Total of 65000 on-water members sailing at clubs
• 50% (half) of Membership is at the Top 25 clubs.
• 66% (two thirds) of Membership is at the Top 50
• 80% of Membership is at the Top 100 Clubs
• Approx. additional 45000 people participating in
sailing who are not registered as participating at
clubs (ABS Statistics).
Statistics for those under the age of 20
• Under 10,000 (15%) of the registered club members
are under 20yo.
• Only 14 clubs have more than 100 registered
members under 20yo
• Only 120 have more than 20 members under 20yo.
Statistical Conclusions
• Generational decline in participation
• 30% Increase in the size of the Australian population
in the same timeframe
• Even accounting for inaccuracy in measurement and
increased in compliance of registering members,
participation in sailing is not growing
Comparison with other sports
• 90 recognised sports competing to get participants
• Sailing is ranked 30
• Sailing is ranked lowers than badminton, boxing, &
water skiing
Sailing is a great sport
gemba confirmed that sailing is a sport Australians want
to get into. It’s seen as:
• Fun
• Friends
• Adventure
• Responsibility
Sport Development Plan 2011-14
• Provides a systematic approach to growing and
strengthening sailing at clubs
• Sport Services (competition management, officiating,
risk & safety, & information technology)
• Education & Training (Instructor education & training,
public courses from introductory to advanced
(including RYA) , Coach Development
• Participation programs (Discover Sailing, Tackers,
Premise of the Discover Sailing Program
• Viewed from the “customer” perspective
• Developed in response to professional market
• Considered in relation to successful participation
programs offered in other sports
• Recognises the need for significant change in the
way sailing is presented and delivered to the public
• Requires a commitment to focusing on participation
Program Components
 Discover Sailing Days – Australia wide day and at clubs
as often as they chose (2013 National Day is 27th Oct)
 Discover Sailing Experiences – first step – new
 Discover Sailing Courses – dinghy & keelboat
 Tackers – juniors the highest priority (+ families)
 Sailability - including 20% of the population who have a
 Crewing for someone – most people don’t own a boat
 Sailing Holidays
 Sailing Pathways – for retention and mapping of
Where Discover Sailing Fits
The background
What it includes
Next Chapters
• Planning and Prioritising
• The gemba Report
Suggested Club Actions
• At the end of every Topic we’ll suggest the actions
Club Committees may want to consider taking.
• For this one we suggest
• Taking a look at the public face of the Program –
• Take a look at the overview of the Program for
Clubs on
• Make sure your Club Committee are all aware of this
The Monthly Chapters
(1) Program Introduction & Purpose
1b) Planning & Prioritising
(2) The gemba Report
(3) Tackers
(4) Inclusion
4b) Sailability
(5) Discover Sailing Days & Hosts
(6) Risk and Safety
(7) The Sailing Pathway
(8) Club Promotion
(9) Discover Sailing Experiences & Courses
(10) Crewing
(11) Summary & Future Plan

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