What do people look for in a holiday? Using social media...FB and Twitter Sustainable Tourism – Myth or Reality? TARGETS: Define sustainable tourism. Describe its goals. Unpack case study examples. TASK – KENYA: WHY VISIT KENYA? PITFALLS? OUTCOME HEAVY MIND MAP Real locations – potential tourism gone wrong?? Defining sustainable tourism...1987 – Rio Earth Summit (Again) An industry committed to making a low impact on the natural environment and local culture whilst helping to generating employment and income for local people. The WTTC Environmental Checklist • • • • • Lower waste and pollution. Ensure availability of water supplies. Transport. Land use and planning management. Involvement of communities in environmental issues. • Partnerships for sustainable development. A pyramid 7 – Ranking the Aims Being informed of the culture, politics and economy of the areas visited. Supporting local cultures by favouring businesses that conserve cultural heritage and traditional values. Using the least amount of local resources, particularly non renewable. Anticipating and respecting local cultures’ expectations and assumptions. Supporting local cultures by favouring business that conserve cultural heritage and traditional values. Contributing to intercultural understanding and tolerance. Conserving resources by seeking out businesses that are environmentally conscious. Companies Customers Case Study – Aldemar Hotels Greece • Greek holiday chain – pioneer in working with local communities on environmental issues. • Protecting water supplies. • Auto-deactivation of hotel rooms when guests leave. • Use of environmentally friendly materials. • Reduce packaging and paper waste. • Solar energy. • Sourcing local produce. • Tree planting campaigns. What can you do on holiday – sustainability. • Not requesting clean sheets. • Turning off electricity supply when not in room. • Using Aldemar bags (eco friendly) • Turning off taps when shaving and cleaning teeth. • Supporting local environmental groups. Sustainable Tourism – Myth or Reality? TARGETS: Define sustainable tourism. Describe its goals. Unpack case study examples. Research Homework • Research an eco tourism destination. What is eco-tourism? How are they eco-friendly? What has been done to ensure sustainability?