SC | FOUNDATION SHAWN CARTER FOUNDATION - T

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SC | FOUNDATION
SHAWN CARTER FOUNDATION
2011 C A R N I VA L at Pier 54
Making the Ordinary Extraordinary:
a fundraising event to support the scholarship fund of the
Shawn Carter Foundation
Thursday, September 29, 2011
8:00 p.m. – 12:00 a.m.
Hudson River Park’s Pier 54, 13th Street & Hudson River, New York, NY
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SHAWN CARTER FOUNDATION
“I realize the success that I have had is truly a blessing.
One thing I’ve always wanted people to realize is, I’m just a
regular guy who grew up in the projects. I used to play ball
and sometimes get into trouble just like everyone else. But
now I own my own record label. With that in mind, I think
anybody growing up in the projects can identify with my
story and say, “I can achieve that too!” I would love for
every kid to be able to see my success as something
achievable. Like my mother always said to me,
“If your mind can conceive it, and
your heart can believe it,
you can achieve it.”
-Shawn “Jay-Z” Carter
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SHAWN CARTER FOUNDATION
Since 2003 • $1.1 Million awarded in scholarships to
disadvantaged youth
• 750 students’ dreams of going to college fulfilled
• 495 students attended college tours and most
earned on-the-spot admissions to historically
black colleges and universities (HBCUs).
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SHAWN CARTER FOUNDATION
2011 CARNIVAL AT PIER 54
• The Concept: “Making the Ordinary Extraordinary”
– We are creating an extraordinary experience at Pier 54 by
bringing carnival and urban block party elements to a historic
outdoor space designed to connect worlds and people together.
– In this rare event, different worlds will be joined at Pier 54 to
produce a whole far greater than its parts. In essence, through
this fundraiser, we are collectively bringing to life what the
Shawn Carter Foundation aims to do: be at the center of
connecting worlds that help “ordinary” people become their
“extraordinary” selves.
– Join us at Pier 54 and connect with a great cause.
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SHAWN CARTER FOUNDATION
2011 CARNIVAL AT PIER 54
• The Venue
– Hudson River Park Pier 54, historic pier and open space
measuring 720 ft. long x 80 ft. wide with steel archway
upon the entrance. Pier 54 regularly hosts large scale
concerts and events.
• The Guest List
– 500 exclusive, celebrity guests.
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SHAWN CARTER FOUNDATION
2011 CARNIVAL AT PIER 54
• The Carnival Features
– Red Carpet Entrance and Registration Table (tickets purchased in
advance)
– Celebrity Guest List and DJ
– Full Open Bar
– Gourmet Versions of Carnival Food Favorites in 3 Trailers and 2 Carts
– 5 Carnival Rides (Ferris Wheel, Swing Ride, Fun Slide, Sizzler, RoundUp)
– 5-6 Classic Carnival Games with Prizes (Shooting Gallery, Balloon Dart,
Wack-a-Mole, Water Game/Derby, etc.)
– Double Dutch Games
– Dominoes Games
– Live Art by commissioned visual artist
– Assorted Carnival Entertainers
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SHAWN CARTER FOUNDATION
2011 CARNIVAL AT PIER 54
• Sponsorship Levels
– Multiple levels and opportunities to brand with logo and product
placements, media coverage, naming rights to games and rides,
and SC Foundation acknowledgements (print and electronic).
• Benefits
–
–
–
–
–
Brand exposure to an exclusive market
Press coverage of the event
Great food and social atmosphere
Charitable tax deduction for the company
Untapped talented pool of future leaders can afford to go to
college and become their extraordinary selves
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SHAWN CARTER FOUNDATION
2011 CARNIVAL AT PIER 54
SPONSORSHIP LEVELS
BEACONS
ACHIEVERS
$100,000
$75,000
BELIEVERS
$50,000
CONCEIVERS
$20,000
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SHAWN CARTER FOUNDATION
SPONSORSHIP LEVELS
BEACONS
$100,000
• Logo on the Step and Repeat Sign at Red Carpet Entrance
• Prominent logo placement on Interior Sponsor Thank You Signage
• Exclusive Naming Rights to a Games Section shown by custom banner or
signage (Dominoes or Double Dutch) with product placement option
• Exclusive Naming Rights to a Carnival Game Booth shown by custom banner
or signage with option to replace game prizes with your donated products
• Logo on Print and Electronic Promotional Materials (brochures, media alerts,
etc.)
• Acknowledgement on Shawn Carter Foundation website with link to your
company’s website
• Live DJ acknowledgements throughout the night
• Multiple gifting and branding opportunities
• 15 Guest Passes
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SHAWN CARTER FOUNDATION
SPONSORSHIP LEVELS
ACHIEVERS
$75,000
• Pop Up Style Banner with your Logo at Red Carpet Entrance
• Logo in second largest size on Interior Sponsor Thank You Signage
• Exclusive Naming Rights to a Games Section shown by custom banner or
signage (Dominoes or Double Dutch) with product placement option
• Exclusive Naming Rights to a Carnival Game Booth shown by custom
banner or signage with option to replace prizes with your donated
products
• Logo on Print and Electronic Promotional Materials (brochures, media
alerts, etc. )
• Acknowledgement on Shawn Carter Foundation website with link to your
company’s website
• Live DJ acknowledgements throughout the night
• Multiple gifting and branding opportunities
• 10 Guest Passes
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SHAWN CARTER FOUNDATION
SPONSORSHIP LEVELS
BELIEVERS
$50,000
• Logo in third largest size on Interior Sponsor Thank You Signage
• Exclusive Naming Rights to a Carnival Game Booth shown by custom
banner or signage with option to replace prizes with your donated
products
• Logo on Print and Electronic Promotional Materials (brochures, media
alerts, etc.)
• Acknowledgement on Shawn Carter Foundation website with link to
your company’s website
• Live DJ acknowledgements
• Multiple gifting and branding opportunities
• 7 Guest Passes
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SHAWN CARTER FOUNDATION
SPONSORSHIP LEVELS
CONCEIVERS
$20,000
• Logo in fourth largest size on Interior Sponsor Thank You Signage
• Exclusive Naming Rights to a Carnival Game Booth shown by banner
with option to replace prizes with your donated products
• Logo on Print and Electronic Promotional Materials (brochures, media
alerts, etc.)
• Acknowledgement on Shawn Carter Foundation website with link to
your company’s website
• Live DJ acknowledgements
• Multiple gifting and branding opportunities
• 5 Guest Passes
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SHAWN CARTER FOUNDATION
OTHER WAYS TO PARTNER & LEND SUPPORT
There are many ways you can support the work of the Shawn Carter Foundation.
If you are unable to provide sponsorship for this event and would still like to
support the Foundation, below are some ways you can help:
• Make a direct, tax-deductible, monetary contribution to the Foundation
• Donate items and gift cards to include in student back-to-school care
packages or as raffle prizes at community events for students
• Offer internship and summer employment opportunities to students
• Donate space, travel miles, transportation or other in-kind gifts
You may also contact the executive director of the Shawn Carter Foundation,
Dania Diaz, at [email protected] to explore other partnership
opportunities.

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