UN Foundation outreach

The Challenge
1,300,000,000 – or one in five – people
around the world lack access to energy
• Development is not
possible without energy,
and sustainable
development is not
possible without
sustainable energy
• Fossil-fuel based energy
contributes to climate
The Solution
Sustainable Energy for All
UN Secretary-General Ban Ki-moon calls
on governments, businesses, and civil
society to make significant commitments to
accomplish three objectives by 2030:
What’s Needed
• Leadership and commitment to embrace the need
for sustainable energy
• Stable policy and regulatory frameworks to
support innovation, drive down costs and invest in
• Financing for the transition to sustainable energy
for all
• Strengthened capacity in developed and
developing countries to support this infrastructure
Why Social Media?
There are 5 billion mobile phones worldwide,
making them a powerful communication tool
UN Foundation & Social Media
• Use of social media –
including Facebook,
Twitter and YouTube –
to reach new audiences
with key messages
• Identification of
partners with a strong
social media presence
to amplify our message
and reach global
• Rock band Linkin Park has pledged to
support Sustainable Energy for All
through Power the World
• Power the World aims to raise
awareness and generate funding to help
1 million families gain access to
sustainable energy by the end of 2012
• Linkin Park is urging supporters to sign
a pledge to raise awareness through
1 million signatories by Rio+20
• It has also launched a
#whatiwouldmiss twitter conversation
Why Linkin Park?
• UN Foundation
has 55,665
“likes” on
Facebook …
• Compared to
Linkin Park’s
Rio+20 and Social Media:
Driving a Global Conversation
• Innovative event and
global conversation June
19 about the nexus of
social media, technology
and sustainability
• Confirmed speakers
include Pete Cashmore,
Fabien Cousteau, Ted
Turner, Maura O’Neill and
Luciano Huck
Global Reach
• Rio+Social is a unique partnership
between Ericsson, EDP, Mashable, 92Y
and the United Nations Foundation
• Through Mashable – the largest social
media blog – Rio+Social will be webcast so
that journalists, bloggers, young activists,
social networks and global citizens can
have a voice in the conversation
Power of Partnerships

similar documents