PowerPoint

Report
Replacing Resumes With
LinkedIn Profiles
aroi
Practical LinkedIn Applications for
Career Services
Suzanne Scott-Trammell, MEd, GCDF
Molly Wasko, PhD
Presenters
Agenda
•
•
•
•
What’s Next in Outcomes Reporting
LinkedIn Solutions for Getting Better Data
UAB’s Data Solutions
Creating a Culture for LinkedIn Integration
• LinkedIn Profiles = Electronic Resumes
The Problem?
We can’t rely on alumni to update
information through self-report
Current methods of tracking employment are
expensive, manually intensive & prone to error
Post-graduate jobs data is a MUST HAVE!
What’s
coming?
What’s here?
Employment Data is
Next!
All of this information is on
Current Location
Current Industry
LinkedIn URL
Current Position
Current Employer
Dates Employed
Graduate School
What is
259M+
professionals
64%
+
3M
150+
companies
+
60K
college and university
alumni groups
+
30M
students and recent grads
©2013 LinkedIn Corporation. All Rights Reserved.
64% outside the U.S.
industries
Executives from every
Fortune 500
company
Deep Dive Considerations
Can we require students to build a LinkedIn profile
(e.g. built into curriculum)?
a
Can we include LinkedIn profiles in our career
action plans for students?
a
Do you use some of the quick tips and/or videos to
train students?
LinkedIn Student Video
Current student trends
UAB Results From 2012-13
Data Source
Number Responding
% Responses
Exit Survey (after 6 mo)
665 out of 2,288
29% response rate
Currently Employed
seeking employmt
w/ job information
318
312 “yes” seeking
179 gave co. names
48% of respondents
53% of respondents
27% of total
w/ grad school info
awaiting admission
LinkedIn Profiles found
Knowledge Rate
(Usable placemt data)
73 gave names
77
11% success
12% waiting
712 (246 NEW usable)
911 (246+ 665 )
Updated information
24
Experiential Participation
(survey only)
612
40% resp w/ good data
(validated by emp dates)
New info (diff from survey)
92%
Rules for Data Inclusion
Method
Display/Eliminate
Start_Time
Filter
Display BLANKS
Term Code
Filter
Select Desired Term Code
Employer
Match-Update
Filter
Display New
Current
Position
Filter &
Manual
Eliminate non-degree positions
Year Hire
Filter
Each term: Start date = beginning of prior term
Month Hire
Filter &
Manual
Each term: Start date = beginning of prior term
NACE Standards & Protocols for
Collecting & Disseminating Data
NACE Guiding Principles for “knowledge rate”
• Relevant data may be provided by employers,
or obtained through other sources (LinkedIn
profiles, other online sources, …)
• Data collection protocols … should involve
institutional research offices
UAB “Required” Survey Results – 2013-14
Data Source
Number Responding
% Responses
Exit Survey
1,459 out of 2,643
55% response rate
Currently employed
seeking employmt
w/ job information
w/grad school info
awaiting admission
Experiential Participation
661
871 “yes” seeking
733 gave co. names
40%
60% of respondents
46% of total
122 gave names
239
8% success
17% waiting
1,332
91%
•
Some students reported both employment & grad school
•
“Required” survey collects experiential participation and Career Services interaction
•
Experiential = any experience: internships, volunteering, research, clinicals, co-ops,
student teaching, part-time job in field, …
Process Flow Chart at UAB
Sample Impact Matrix
Method
Types of Elements
Metrics
Exit Survey
Job Title
Employer
Salary
Grad School
Experiential Participation
Interaction w/ Career Office
Response Rate
% Employed
Avg Salary
% Grad School
% Participation & Rating
% Participation & Rating
LinkedIn Data
Screen
Job Title
Employer
Grad School
Dates Employed
Match Rate
% Employed
% Grad School
% Employed due to Degree
3 Month Follow Up
Email/Phone
Job Title
Employer
Salary
Grad School
Response Rate
% Employed
Avg Salary
% Grad School
Overall Success
Job Title
Employer
Salary
Grad School
Year:Year comparison
Overall % Tracked
Overall % Employed
Average Salaries
Overall % Grad School
Changes Since Last Year
Getting Students Signed Up
You can’t find them
if they’re not out there
How to effectively integrate LinkedIn®
features as part of your career
services offerings
Creating a Culture for LinkedIn Integration
• What department and program alliances exist?
• Who is your strongest faculty ally in that
department?
• Which courses does it make sense to align with?
• What materials do you need?
• What is the date you will implement into the
curriculum?
• Sample course exercise and grading rubric available
for download with this presentation
Building a Profile
Building a LinkedIn® profile
Use the drop-down
options that
LinkedIn® offers
whenever possible –
these are typically
also network
hyperlinks
Building a LinkedIn® profile
Just sign up for a free account
Building a LinkedIn® profile
LinkedIn®
prompts you
on stuff you
need to
complete
your profile
Key features
You are 7 times more likely to be
viewed with a professional photo
Offer professional headshots
&
Advise students to use a catchy
headline
Key features
Create a custom
LinkedIn® URL
Key features
Add a portfolio of
work in a variety of
formats to show off
your talents
Top 10 student do’s and don’ts
•
Use a professional email address – use .edu and list personal email
account (e.g. @gmail.com)
•
Make sure to use proper business English
•
Upload a professional image – OR NONE!
•
Create a compelling headline – not “Student at …..”
•
List current position (if applicable) and at least 2 past positions
•
Complete the summary section – one short paragraph; bullet points
•
Complete the “specialties” and “interests” sections
•
Seek Recommendations
•
Join groups
•
Use the new “Get discovered” feature to show off a portfolio of work
Student Resources
These Are Facebook Friends
©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn for Career Services and Students: In Detail
These Are LinkedIn® Connections
©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn for Career Services and Students: In Detail
Research Companies
LinkedIn® is a great
platform to
research companies
Research Companies
Follow news updates
Research Companies
Students can see any
connections AND
can apply for jobs
currently available
Apply for Jobs
Detailed job
descriptions help
students identify
interesting careers
Apply for Jobs
Typically include
contact, salary and
connection information
Apply for Jobs
LinkedIn® directs
students to similar
jobs others have
viewed
Apply for Jobs
Students can apply
directly through
LinkedIn® or save
the job in a “folder”
Apply for Jobs
LinkedIn profiles
will start to outpace
resumes as the
preferred contact
Benefits of using LinkedIn as e-resumes?
• Up to date
• Searchable
• Easily organized
• Unforgettable
• Tracking for U
• Stay connected
to alumni
Engaging the Full Student Life-cycle
LinkedIn updated
terms of use to
include 14-18 years
olds:
Emerging as the #1
solution for the
entire student
lifecycle:
• enrollment
• placement
• alumni engagement
Explore opportunities
Career Centers
can also use this
for business
development
Resources
1.
LinkedIn® Higher Education Resources site:
university.linkedin.com/university/global/en_us/index/higher-edprofessionals.html
2.
LinkedIn® - Now for Education: linkedin.com/edu/
3.
LinkedIn® Student Resources Site: students.linkedin.com
4.
LinkedIn® College Alumni Tool: linkedin.com/college/alumni
5.
LinkedIn® FAQ: help.linkedin.com/app/answers/detail/a_id/38582
6.
Request Access to University Page from LinkedIn®:
help.linkedin.com/app/ask/path/upaq
7.
LinkedIn® CheckIn: http://business.linkedin.com/talentsolutions/campaigns/checkin.html
8.
Follow the LinkedIn® Higher Education Channel
http://www.linkedin.com/channels/education

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