Packaging Design

Report
June 2012
Crown Packaging
Dan Abramowicz
Package Design
Economic, Social & Ecological Aspects
Daniel A. Abramowicz, Ph.D.
EVP Technology and Regulatory Affairs
Package Design
Crown Holdings
World Packaging Congress
June 2012
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Crown Holdings
June 2012
Crown Packaging
2011 Crown Figures
Geographic
Split
Net Sales
$8.6 billion
Asia
10%
Package Design
Dan Abramowicz
Europe
51%
Manufacturing in
Employing
41 countries
20,700 people
Americas
39%
#1 producer of food cans
and aerosol cans in the world
Other
Speciality 3%
5%
Closures
5%
Aerosols
5%
#2 producer of metal
vacuum closures in the world
Beverage
52%
#3 producer of beverage
cans in the world
Food
30%
Products
Over
100 billion cans and
closures produced annually
June 2012
Crown Packaging
Role of Packaging
• Physical protection
– Shock, vibration, temperature, etc.
• Barrier protection
Dan Abramowicz
– Oxygen, water, etc.
• Containment
• Provide information
– Transport, recycling, ingredients, etc.
• Marketing
• Security
– Tamper resistance, traceability, anti-counterfeiting, etc.
• Convenience
Package Design
– Stacking, handling, displaying, opening, reclosing, etc.
June 2012
Crown Packaging
Sustainability
• Mega-Trend with Staying Power
• Often viewed narrowly along only 1D
– Environment
Dan Abramowicz
• Generally viewed even more narrowly as Carbon Footprint
• 3D View
– Environment
– Social
– Economic
• Role of Primary Packaging
– Reduce the “Product Footprint”
Package Design
– Reduce product waste and spoilage
June 2012
Crown Packaging
Dan Abramowicz
Total LCA View of Packaging
• “Far from being a burden and waste, packaging
adds value to products by extending the shelflife of goods, minimizing breakage, reducing
transportation and handling costs,
safeguarding public health and providing
product-use information and convenience to
the consumer.”
• “The negative perceptions of packaging simply
as a troublesome byproduct are at direct odds
with the significant role it plays in society.”
The Coca-Cola Company website
• Primary Role of Packaging
Package Design
– Reduce the “Product Footprint”
– Reduce product waste and spoilage
Package Design
Dan Abramowicz
Economic Dimension
June 2012
Crown Packaging
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Coca-Cola
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Heineken
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Wera
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Kleenex
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Waitrose Private Label
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Nescafé
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Via Roma
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Nicolas Feuillatte
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Elmer’s Glue
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Cues from nature
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Diesel Cologne
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Pepsi Natural
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Snookums
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Heineken Aluminum Bottle
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Jammy Dodger Biscuit Tin for Marks & Spencer
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Zealong Tea
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Budweiser
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Blood Energy Potion
Package Design
Dan Abramowicz
Environmental Dimension
June 2012
Crown Packaging
Package Design
Dan Abramowicz
June 2012
Crown Packaging
SuperEnd ®
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Quality Street
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Sharpie
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Kraft
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Pot Noodle
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Method
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Sainsbury’s
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Boxed Water
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Sun Chips Bag
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Aquafresh White & Shine
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Clever Little Bag
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Castle Lager “Supporters’ Can”
Package Design
Dan Abramowicz
Social Dimension
June 2012
Crown Packaging
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Cargo Lipstick
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Easier To Shop - Pembroke Craft Brewery / RIK
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Easier Opening
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Nestlé Purina Felix with EasyliftTM End
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Duerr’s …with OrbitTM
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Domino Sugar
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Teisseire
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Royco
Package Design
Dan Abramowicz
June 2012
Crown Packaging
…on the go…
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Black Box
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Nespresso – Customization
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Dutch Boy
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Tikkurila
Package Design
Dan Abramowicz
June 2012
Crown Packaging
HotCan Self-Heating Can
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Target Prescription Drugs
Package Design
Dan Abramowicz
June 2012
Crown Packaging
Faller Wallet Pack
Education to Improve
Compliance

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