Service Delivery Trends

Report
1
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Communications
Converged Application Server
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September 1, 2012
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Agenda
• Service Delivery Trends
• Product Overview
• Customer Use Cases
• Summary
3
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Communications
Converged
Application Server
Service Delivery Trends
Service Domain and Network Domain
Network Service Environment
Services Domain
Network Domain
4
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Service Delivery Trends
Device evolution
Network Service Environment
Services Domain
Network Domain
5
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Service Delivery Trends
Ecosystem evolution
Network Service Environment
Application Developers
Services Domain
Network Domain
Partners
Integrators
6
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Service Delivery Trends
Network evolution
Network Service Environment
Application Developers
Services Domain
Network Domain
Partners
Integrators
Mobile
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Cable
Fixed
Service Delivery Trends
Device evolution
By 2016 about 70% of data will be video
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Service Delivery Trends
Ecosystem evolution – communications development environment
Basic Telephone
EcoSystem
Wireless
IP
Converged
Application Developers
Partners
Basic Services –
800-freephone,
Conferencing,
Call Forwarding
Integrators
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Wireless Services –
Messaging, Roaming,
Location, Content,
Ringtones
IP Services –
VoIP, Click-to-call,
Enterprise comms,
OTT
Converged Services –
Collaboration, video
Conferencing, Rich
Communications
Service Delivery Trends
Network evolution
LTE adoption into emerging and developed
markets
Subscriptions in Millions
160
140
120
• Highest operator
commitments for LTE at 6 and
12 months past initial launch
• LTE is the fastest developing
communications system ever
100
80
Emerging
60
• 2009 – 1 LTE deployment
Developed
40
• 2010 – 9 LTE deployments
20
0
2010
Source: Pyramid Research estimates
2011
2012
2013
Year
Mobile
10
• 2011 – 52 LTE deployments
2014
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Cable
Fixed
Industry Challenges
Legacy High Cost Application Architecture
• Closed and proprietary
Service
Data
Service
Video
Service
Mobile
Service Environment
• High operational and
maintenance costs
Service
Network
• Limited cross-app integration
and re-use
• High cost of new service
development
• Separate service and network
environment
Mobile
11
Cable
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Fixed
Agenda
• Service Delivery Trends
• Product Overview
• Customer Use Cases
• Summary
12
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Communications
Converged
Application Server
Product Overview
Migration To Open Application Architectures
Service
Data
Video Service
Any
Service
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Fixed
Data
Service
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Cable
Service
+
Network
Video
Service
Mobile
Service Environment
Voice
Service
Mobile Service
Service Environment
Converged App Platform
SIP
Mobile
Java EE
Cable
HTTP
Fixed
Product Overview
Characteristics
Built on carrier grade foundation
Enables high levels of IT Functions
Adopts standards-based ‘Internet’ approach
Delivers key ‘network’ functions
Enterprise Developer Friendly
14
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© 2008 Oracle Corporation – Proprietary and Confidential
Product Overview
Oracle Communications Converged Application Server
Application Containers
HTTP/SIP Servlet
Service Creation
IDE
Network
Simulators
Comms
Enablers
App
Router
Media
Control
Proxy
Register
•
Converged Java EE, SIP/IMS
application server
•
Integrated Development Environment:
Support off-the-shelf IDEs
•
Standards Compliant- Java EE, SIP
Servlet, SOA, and 3GPP IMS, Media
•
HA - Geographically distributed session
replication & clustering and Converged
Load Balancer
•
Performance – extreme throughput/ low
latency, over 180M BHCA
Diameter
Service Enablers
Java EE/Web Services/Virtualization
Clustering/Geo Redundancy
Real Time Java
Network Connectivity
Converged Load Balancer
HTTP
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SIP/ISC
Diameter
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Media
XCAP
Product Overview
Application Container
Oracle Communications Converged Application Server
Application Containers
Network
Simulators
16
Comms
Enablers
Java EE/SIP standard compliant
programming model
•
IDE Service Creation building blocks for
XCAP, MSRP, Messaging, Conferencing,
Call Control, IMS, and Diameter. Eclipse
wizard support.
•
IDE Network Simulators - HSS, Diameter
Ro/Rf, Media, and SIPp
•
HTTP/Sip request/response, application
session, timers, auto-deployment, and
listeners.
•
Built in SIP Proxy Register
•
Servlet separates business logic from SIP
stack
•
Service orchestration – Custom application
routing for feature/service interaction
HTTP/SIP Servlet
Service Creation
IDE
•
App
Router
Media
Control
Proxy
Register
Diameter
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Product Overview
Service Enablers
Oracle Communications Converged Application Server
•
Service Enablers
Java EE/Web services provide
asynchronous session management for
•
Administration console with command-line
support
Clustering/Geo Redundancy
•
Management interfaces for service
notification
Real Time Java
•
User-friendly diagnostics, logging,
instrumentation
•
Virtualization to optimize software
environment on any given hardware
Java EE/Web Services/Virtualization
•
•
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Two-tier HA/scalability replication
•
Engine tier – stateless, scales throughput
•
Data-tier – stateful, scales availability
Real Time Java VM – high performing, high
scaling, highly configurable Java Virtual
Machine
Product Overview
Network Connectivity
Oracle Communications Converged Application Server
•
Industry standard protocol interfaces
for XCAP, SIP(JSR 289),
DiameterR0/Rf, Media(JSR 309),
XCAP, and HTTP
•
IMS ISC compliant - full
interoperability testing with major
network equipment providers
•
Diameter interoperability with
industry grade billing, rating, and
charging servers
•
Converged Load Balancer preserves
session continuity across distributed
architecture
•
XCAP support for XDMS server –
presence, VoLTE Supplementary
Service, …
Network Connectivity
Converged Load Balancer
HTTP
18
SIP/ISC
Diameter
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Media
XCAP
Agenda
• Service Delivery Trends
• Product Overview
• Customer Use Cases
• Summary
19
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Communications
Converged
Application Server
Customer Use Cases
OCCAS deployments
Next Generation Networks
•
•
•
•
Voice over IP(VoIP) or LTE (VoLTE)
SMS services to fixed/mobile
3G/4G LTE devices
Cable STB - IPTV control
Multimedia Enterprise Services
• Conferencing
• Cloud feature-rich IP-based hosted services
Collaboration
• Converged voice, video, and data
• Cloud based IP collaboration - presence, chat, conference, fileshare
• IMS/RCS
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Verizon Communications
Next Generation Networks
COMPANY OVERVIEW
• US fixed-line, wireless, and broadband operator offering
voice, Internet (DSL) and video (digital TV), including the
largest US triple play over fiber service
• Subscribers/Lines: 93M Subscribers, 8.5M DSL lines,
11.9M FiOS premises, 1.6M FiOS TV subs, 2.2M FiOS
Internet subs
CHALLENGES
• Tight deployment schedule with “iConfig”
• Deploy standard, real-time, Optical Network Terminal settop box configuration and control platform for FiOS.
• Support over 13M subscribers with continuous uptime,
long-running sessions with large transaction volumes.
SOLUTION
• Products: Oracle Communications Converged Application
Server
• Implementation: Internal Development
• Solution: FiOS Optical Terminal set-top box
configuration/control platform
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RESULTS
• Successful deployment of FiOS Optical Network Terminal settop box controller platform on Oracle Communications
Converged Application Server
• Rapidly developed SIP Servlet-based control and configuration
application using in-house development resources.
• Exceeded customer’s transaction volume and long-running
session requirements.
Verizon Business
Next Generation Networks
COMPANY OVERVIEW
• US fixed-line, wireless, and broadband operator offering
voice, Internet (DSL) and video (digital TV), including the
largest US triple play over fiber service
• Subscribers/Lines: 93M Subscribers, 8.5M DSL lines,
11.9M FiOS premises
CHALLENGES
• Migrate existing services to IMS and an all-IP architecture
• Reduce operating cost in IP Contact Centers
SOLUTION
• Product: Oracle Communications Converged Application
Server
• Implementation: Internal Development for Enterprise IP Call
Centers
• Oracle Communications Converged Application Server for
voice and IP interactive voice SIP trunk service.
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RESULTS
• Rapidly developed SIP Servlet-based control and configuration
application using in-house development resources.
• Exceeded customer’s transaction volume and long-running
session requirements.
• Successfully deployed the IP Contact Center on Oracle
Communications Converged Application Server supporting
VoIP, an IP Interactive Voice Response, and SIP trunk
services.
InterCall
Multimedia Enterprise Services
COMPANY OVERVIEW
• Largest hosted conferencing service provider in the world,
with over 140,000 conferencing ports worldwide and over 2.5
billion conferencing minutes per month
• Segment: Fixed Communications
• Customers:70K+ organizations, 400K+ conferencing leaders
CHALLENGES
• Reduce traffic routing operating costs by replacing
proprietary hardware infrastructure
• Reduce high maintenance and development costs of inhouse, proprietary conferencing platform
• Reduce time-to-market of new service creation, as well as
feature extensions to existing services
SOLUTION
• Product: Oracle Communications Converged Application
Server
• Implementation: Internal migration from hardware based
solution to complete software solution.
• Oracle Weblogic Server for Client/Web UI, Sonus Media
Gateway, RadiSys Media Server
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CUSTOMER PERSPECTIVE
“Thanks to [Oracle Communications Converged Application
Server], InterCall can now route its traffic through a private
network connection and save money. With a conferencing
bridge, we had to do it with other components that increased
our cost structure; we could never make that work.”
Rob Ewing, VP of Information Technology
RESULTS
• Reduced annual operating costs by 20% leveraging IP and IT
assets
• Reduced cost of creating new and enhancing existing services
by over 70%
• Reduced internal development timeframe to 3-4 months from
12-18 month estimate
• Oracle Communications Converged Application Server
processing over 2.5 Billion call minutes a month
Time Warner Cable
Collaboration
COMPANY OVERVIEW
•
•
2nd
largest cable operator in the US
Over 14 million customers-12 million video, 9.7 million
high-speed internet, 4.4 million Fixed Phone, 8.6 million
Double/Triple play subscribers
CHALLENGES
•
•
•
•
•
•
Low CAPEX and OPEX entry solution
Robust feature set for residential and SOHO Customers
Seamless Migration for IMS – preserve investment
Build cost effective voice, video, and internet services
Deploy to any screen-cable STB, phone, or internet
Build out services on IMS infrastructure
SOLUTION



Product :Oracle Communications Converged Application
Server
Implementation: Nokia Siemens Network integrating IMS
Infrastructure with Geo-redundancy
Converging video and voice apps on STB
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RESULTS
• Converged call services to Set top box – Caller ID, voice
Mail, Call redirect.
• Deployed to over 8 Million Subscribers
• Enabled Voice infrastructure into other domains like video
• Exposed Voice infrastructure to the Web – Click to Dial, Click
to Call
• Reduced number of platforms
Time Warner Cable
Innovative Services
Voicezone – Caller ID
- View incoming calls as a popup
- Choose to receive call or send
to vmail
- Set TV to Do Not Disturb
25
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T-Mobile Hungary
Next Generation Networks
COMPANY OVERVIEW
RESULTS
• Largest cell provider in Hungary
•
Replaced end-of-life legacy IN Ericsson NGR and Prepaid
SCP
•
Re-used of existing applications
•
Reduced OPEX of by more than 50%
• High OPEX associated with service delivery
•
Architecture for rapid service creation
• Limited prepaid SCP – could not support postpaid
subscribers & new data services
•
Expanding business
• Provides EDGE, 3G, and HSDPA
• Building out LTE
CHALLENGES
• Maintain services while replacing Ericsson EOLed NRG
• Migrate proprietary IN services to standardized CAP
SOLUTION
• Product: Oracle Communications Converged Application
Server and Oracle Communications Service Controller
• Implementation: In-house integration of billing to service
broker
• Integrated Ericsson’s MSC, SSP and CSCF
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TeliaSonera
Next Generation Networks
• Largest operator in Sweden/Finland
RESULTS
• Replaced Convergys-Brite, Aepona
• Over 140 million customers
•
Replacing Ericsson IN Platform
• Fixed, Broadband, and Mobile
•
Cost savings over 50% of traditional IN Services
•
Time to Market, from 3-6 months down to a few weeks
•
No Vendor Lock-in
COMPANY OVERVIEW
• Deployed throughout Europe and Asia
CHALLENGES
• Create new revenues streams and maintain existing services
• Consolidate IN Platforms
• Converge Broadband and Mobility
SOLUTION
• Product: Oracle Communications Converged Application Server
and Oracle Communications Service Controller
• Implementation: In-house integration of multiple networks
• Integrating Telia and Sonera, several network elements were
merged
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Agenda
• Service Delivery Trends
• Product Overview
• Customer Use Cases
• Summary
28
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Communications
Converged
Application Server
Summary - Why Oracle?
• Robust Hardened industry grade software
• Agile – far more flexible than the competition
• Modular – fits and integrates
• Integrated Hardware and Software, on very fast hardware!
•
Oracle Communications Converged Application Server + ExaLogic = 180M BHCA
•
2x faster than nearest competitor
•
Oracle WebLogic Server – all fixes and improvements effect all platforms
• Open Standards – Java EE, SIP, Media, ....
• Open Platform – large Java developer community, strong ecosystem of partners. Deployed on of-theshelf Hardware and OS.
• Breadth of Software –Oracle Communications Converged Application Server + Oracle OSS, Oracle
BSS, Oracle CRM, ...
• Complete IOT with NEPs
• No vendor lock-in with best-of-breed software
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Summary
Lower Cost of Application Development and
Maintenance
Telco
Developers
Enterprises
Oracle Communications Converged Application Server
Application Containers
EJB
SIP
HTTP
Service Enablers
EE Web Service
HA
RealTime VM
Network Connectivity
SIP/ISC
IT
30
DIAMETER
HTTP
Network
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Java EE and SIP Servlet application development
model reduces proprietary C-based application
development costs up to 70% with built-in support and
maintenance tools
Faster Time-to-Market for New Applications
Java EE and SIP Servlet application platform reduces
application development lead times from 12-18 months
to 3-4 months
Enhanced Revenue Opportunities from Innovation
Converging telecom and IMS capabilities with the Web
and Enterprise domains opens new revenue
opportunities and business models
Summary
Key Benefits
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Optimize
Low development cost and fast time-tomarket services platform
Innovate
Price performance carrier grade
environment
Thrive
Comprehensive communications/IT
services and ecosystem
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
The preceding is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions. The
development, release, and timing of any features or
functionality described for Oracle’s products remains
at the sole discretion of Oracle.
32
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