A2 - Genband

Report
Converged Application Server
Overview
May 2011
Consumer Features
Business Features
PBX Interconnect & Overlay
Mobile Office & Convergence
TDM / IP / IMS / VoLTE & Hybrid
Unified Multimedia Communications
2
Class 5 & Multimedia Features
Residential
Business
Multimedia Apps
CLASS Star Codes
Unified Messaging
Federated IM
Web Portal
Attendant Console
Doc Share
Regulatory
LI/911
Hunt Groups
Directory
Colorful Ringback Tones
User Directory
Call Log
Web Portal
Friends List
ref. Family Portal
FindMe/ FollowMe
Personal Agent
Unified Messaging
Meet Me Conference
Presence
Teen Service
SIP-PBX Trunks
Click to Call
Parent Control
FMC Service
MS Outlook Integration
Federated IM
UCD
Voice/Video Client
Standalone Converged Mobility
Call Pickup
Web Client
Comprehensive Residential, Business and Multimedia features
3
Consumer Features
 Residential Telephony Service
over Broadband
 No Matter What Type of Access:
– Cable, DSL, FTTx, IMS
 Bundled with:
– End User Web Portal
– PC Client
– IP TV Call Manager
 Compete with Over the Top Providers
– Google Voice, Skype, Apple, others
 Mobile Phone Integration/Handoff
– Mobile Phone Apps
– Mobile Phone calling using Home Line
4
SIP Clients Support
Wide Range of Support

SIP RFC 3261 open support for wide range of devices



Interop with 90%+ of SIP device vendors
Potential to support new exciting converged devices
Plug and Play Device Interop



A2 automatically applies a Default Profile (lowestcommon-denominator functionality) for
“unknown” devices
A2 automatically defines a new device-specific Profile for
“known” devices
Provide a consistent user experience
Enhanced End-User Choice & Satisfaction
5
Business Features
 Operator manages A2 servicing multiple
enterprise customers simultaneously
 Access your phone and apps from
ANY where, ANY time
 Advanced Capabilities:
–
–
–
–
–
–
–
–
Find Me Follow Me
Boss / Secretary
IP Attendant Console
Call Center
Conferencing / Collaboration
Presence/Instant Messaging
Mobile Phone Presence & Calling
Web-based and Computer-based
End-user clients
All the capabilities of
an on-premise phone
system without the
hassles
 Enterprise Administration for simple moves, adds, changes
6
PBX Interconnect & Overlay
 Interconnect existing on premise phone systems
PSTN
– Converged Voice & Data from same provider
– Cost Savings with extension dialing between locations
– Integrate multiple offices / PBXs into single group
IP
 Connection Options:
– SIP Integrated Access Device/Gateway
– Directly via SIP enabled PBX
 PBX Trunking Services
–
–
–
–
–
–
–
–
Softswitch
PBX
Emergency Calling
Incoming / Outgoing/Tandem Calls
Extension Dialing (3-7 digit)
Caller ID Name/Number
Local
Call Hold/Resume
Bank
Call Forwarding (All, No Ans, Busy)
Call Transfer (Suprv, Blind)
Voice Path Short Circuiting (Anti-Tromboning of calls)
7
Logical
Addition to
Business
VoIP
IAD/GW
IP PBX
Regional
Bank
Home
Office
Mobile Office & Convergence
 Enable any mobile phone, client, or desktop
device with targeted business service set
 Mobile originated calls include a simplified dialing plan
 Great for small offices with mobile phones as their
primary phone
 Add incremental ARPU customers from
underserved SMB segment
 Key services make plan sticky: desktop
extension, auto attendant,
converged messaging with desktop
integration & call handoff
 Low acquisition cost with web based user
self administration
8
Unified
Communications
Powered by
9
Conferencing
 Full UC Suite
– Fully Integrated with
PC Client
 Audio
– Ad-Hoc, MeetMe and
Reservation-less
– Impromptu, scheduled,
corporate-wide or
analyst briefings
– Operator assisted
– G.711, G.729, G.722 (HiDef)
 Video
– Peer-to-Peer
– Active Speaker
10
 Collaboration
– No download required –
all via web browser
– Push URL to participants via IM
– Application, Desktop, Whiteboard
Sharing
– Integrated Call Recording & IM
Attendant Console
 PC-based Desktop Application
–
–
–
–
Front Desk, Executive Assistants / Department Answering Positions
Intelligently Answer and Route Multiple Incoming Calls
Use as Primary Phone or Paired With IP Phone
Brand-able
 Monitor Presence
– Mobile, IP Phone & IM
 Configurable Speed Dials
 Park / Pickup
 Drag & Drop Transfer
 Conference
 Email, IM & SMS
11
End User Web Portal
 Gives End Users Access To:
–
–
–
–
–
Call Logs
Address Book
Incoming Call Handling
Click to Call
Feature Configuration
Click to Call
Address Book
 Use with Any Browser
– PC, MAC or Mobile
Call Logs
 Totally Customizable
–
–
–
–
–
Routes/
Call Handling
Easy Colors / Logo
Theme Designer Kits
Can Extract Content via Portlets
SOAP API
GENBAND Professional Services
12
More User Control =
Less Support Calls
End User PC Client
 IM With Co-Workers, Vendors
& Clients
 Presence
–
–
–
–
Available
Connected
Unavailable
Busy
 Integrated with Conferencing
Portal / Collaboration
 Access to Web Portal
(configure personal settings)
 File Transfer, Web Push,
Co-browser, Clipboard
 Voice & Video Calling
 Can send IM as SMS
– Integrates with Phone or
embedded Softphone
13
 Fully Customizable
Microsoft Outlook / Lotus Notes Integration
 Business Subscribers May Prefer a Single Productivity
Application Such As:
– Microsoft Outlook or Lotus Notes
 Same Functionality as PC Client
– Voice/Video Calling, Conference, Address Book, IM, Email, SMS, Calendar
– Access to Web Portal & Web Conferencing/Collaboration
Microsoft Outlook Integrated Client
14
Lotus Notes Integrated Client
Mobile Subscribers
 Residential Subscribers
– Can use mobile phone as primary device or alternate between
home/TV/mobile phone using same telephone number
– Seamless call handoff between devices with or without MSC integration
 Business Subscribers
– Operate as a Corporate Mobile Extension to make/receive calls with office
– Can use mobile phone as primary device or alternative between office/mobile
phone using same extension
– Seamless call handoff between office/mobile with or without MSC integration
 Clients & Applications
– Mobile MAX mobile phone application
– Dialer application for VoIP, Cellular calls,
integrated IM, presence & network-based
address books
– Other 3rd Party SIP Clients (Bria, etc)
– Mobile Web Portal access to key portal
functions
15
Fixed Mobile Convergence Summary
 Many ways to implement FMC:
– For Mobile Operators on any mobile phone type (feature & smartphones)
1.
2.
3.
4.
Wireless Mobility Manager
Modify Legacy Mobile SCP to route calls to A2
IMSI-based Routing to route calls to A2
Via Mobile handset client
– For Fixed Line Operators (smartphones only)
1. Via Mobile handset client
 A2 supports both automatic handoff and user-initiated handoff
– Automatic handoff requires smartphone feature support
– User initiated handoff (A2 Call Grabber feature)
 Mobile Extension extends SIP services to the mobile device
 FMC Services available for:
– A2 Standalone (SIP lines), A2/C20 (SIP lines, non SIP) and SIP PBXs (TR87)
16
Mobile VoIP Solution Description
 Description
– Delivers a consistent set of voice,
messaging and multimedia services to
all of the subscriber's devices, with
seamless hand-off across WiFi, GSM
2G/3G, CDMA 2G/3G, HSPA, WiMAX
and LTE networks
– - Supports key features such as:
• Advanced features such as Single
Identity, Presence, Web-based Call
Screening, Visual Voicemail, and SMS
to IM interworking
• Roaming on foreign cellular operators’
networks
• Optimized call routing into the cellular
network via HLR lookup
• Billing correlation between legacy
cellular and SIP networks
2G / 3G circuit
switched cellular
WiFi
 Value
– Subscribers can seamlessly roam
between cellular and SIP networks
while retaining the same set of
advanced services.
17
4G (WiMAX, LTE)
3G packet
switched cellular
(e.g. HSDPA)
Mobile Extension Solution Description
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Across fixed and mobile devices, including
extension dialling
Single point of configuration
–
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Calls to mobile and fixed forwarded to single
voicemail box
Common dialling plan
–
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One number for incoming / outgoing calls
e.g. fixed DN as primary number, with
mobile DN hidden
Simultaneous ringing across desk, PC and
mobile
SMS enablement of Fixed DN, to allow text
messages to be exchanged with cellular
users
Includes support for SIP and non-SIP lines
Single voicemail box
–


Single identity
All features managed using common Web
Portal
Consistent call handling
–
Same Centrex features across fixed and
mobile (e.g. Calling Name, Call
Park/Pickup)
18
Mobile Presence
–

Call Grabber
–
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Reflects “on the phone” status of fixed
and mobile devices
Transfer active calls between mobile and
fixed phone with a single button
Dual personality
–
Personal calls can be billed separately
from business calls
Mobile Extension for Over-The-Top Deployments
 For wireline operators that do not have access to cellular infrastructure,
GENBAND recommends the use of a client-based “Over-the-Top”
solution
– GENBAND has completed interoperability testing with MobileMax, a leading
provider of multi-platform mobile clients
 By leveraging the MobileMax client to anchor call originations at A2, the
full suite of Mobile Extension capabilities (as previously described) can
be seamlessly supported
– Includes Single Identity, Private Dial Plan, Call Grabber, Presence, etc.
 The MobileMax client also supports Mobile VoIP (over WiFi)
– Uses native SIP signaling over IP access network
– Suitable for WiFi, WiMAX and/or LTE
– Key benefit is seamless support for mid call services such as Call Transfer,
Call Hold and Conferencing
19
Mobile Max Client for iPhone
Subscriber Features
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VoIP services for smart phones
Access to Network-Based Address Book
Access to Call Logs
Presence Query, Update
Instant Messaging
Quick access for Meet-Me/Call Grabber
20
Deployment

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Download service provider branded
application from the AppStore
Activation codes sent to the end user via
SMS and/or email automatically
configures the subscriber A2 parameters
Configuration and usage options
customised to service provider
requirements
MobileMax
Downloadable App
Via AppStore
Brandable
Secure Login
Simple Keypad
Call via VoIP or
Mobile Access
Select an Entry
for Click to Call
Call Logs
Native Phone
Contacts
21
Friends Lists
Instant
Messaging
Presence
IMS Application Server
 Multimedia Telephony Application Server (MMTEL) in IMS
– Connects to CSCF for call control, HSS for profile management
– Voice Call Continuity Function (VCC) built-in
 Fully Integrated Wireless Mobility Manager
– Integrates with Cellular Network’s MSC (IN, Camel, IS-41)
– Provides Full Fixed Mobile Convergence (no call anchoring necessary)
 Applications
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Mobile VoIP over 4G (VoLTE)
Business VoIP
Consumer VoIP
TDM Overlay
Mobile Office
Unified Communications
 IMS Deployments: Clearwire (4G/WiMax), Telefonica (IMS)
22
Applications Showcase
• View App
Demo Videos
• Download demo
Apps
• Customer Ratings
23
Example Apps Page
See look and feel
of apps
Application
overview
value proposition
Request more info
or a demo
Video demos
available
Navigation links for
other apps
24
A2 – Comprehensive Open Programmability Suite
Personal
Agent
Portlets
Subscriber Open
Programmability
Instantaneous
Integration of
Personal Agent
modules into
operator or 3rd
party web portals
SOAP-Based
Exposure of 110
Subscriber
capabilities for
extremely rapid
application
development
SOPI
At Launch
25
Media
Control APIs
Parlay-X,
REST APIs
Availability of
VXML and
CCXML for
Media-centric
Application
creation
Standards-Based
API Support
allowing
comprehensive
in-call, presence
and messaging
applications
Fall 2011
Application
Control
Interface
SIP-based API for
service control
and creation,
enabling external
triggering and
control of all
sessions
April 2011
Developer Community
 Expand number of 3rd party applications powered by
GENBAND A2 Converged Application Server
 Expose APIs to developers
 Sandbox testing apps
 Collaborate via Discussion Forum
 Open Eco-system
26
Competitive Advantages
Full GENBAND Product Portfolio
One Stop Shop for Your Network / GENiUS
Hybrid TDM/IP/IMS
No Need to Strand Legacy Infrastructure
Fully Integrated Multimedia Applications
Voice, Video, Conferencing, IM, Presence, Collaboration
Mobile Integration with Any Mobile Phone
Integrated Wireless Mobility Manager / FMC / IMS VCC
Open Development Interfaces & Customizable
Professional Services, Developer Community, Tools/APIs
27
Leadership
100 service providers using A2 in-service
North
America
Europe
Asia
Middle East
Africa
A2 SIP software AS for business and residential services
Leading SIP deployment flexibility
Shipped to over 189 operators (including trials/labs/in-service/channel partners)
28
Clearwire
WiMAX & Cellular Voice Convergence

What is the offer?

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GENBAND Solution behind the offer

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Nation-wide voice service combined with 4G mobile
broadband
Improved coverage and seamless call transfer from WiFi
or WiMAX or cellular
A2 Release 8.0
A6 Wireless Mobility Gateway
Proof Points (of their success)

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Mobile broadband service is available in 16 markets in US
expanding to nationwide voice (25 US cities)
Solid industry partnership with cable MSOs (TWC,
Comcast and BrightHouse), cellular operator (Sprint) and
device supplier (Intel)
Nation-wide 4G mobile broadband and voice service
expanding market reach to 120 Million people by 2013
Why GENBAND A2


Unique ability for WiMAX to CDMA hand-offs
Support for SIP consumer voice feature set
29
Telefonica España
Fixed Mobile Communications (Business)

What is the offer?

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
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GENBAND Solution behind the offer

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Mobile PBX like functionality via a PC Client paired with the mobile
service
Voice kept in the mobile at all times, PC used as a GUI to control
calls and services (call waiting, conference, transfer, etc.)
Targets business subscribers (Enterprises initially, soon SMBs)
A2 Mobile Converged Desktop feature and PC client
Launched in 2007 for Mobile subscribers
Proof Points (of their success)

They have deployed 20,000 seats sold (as of May, 2010) with
significant growth planned
Why GENBAND A2


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A2 IMS architecture into Ericsson core
Focused on the customer requirements, not only on the existing product features
Demonstrated flexibility and know-how. Heavy involvement of PLM, R&D and pre-sales team with
several 2-day workshops in the US and Madrid
Continuous contact along the development process and deliveries close to original commitments.
Created confidence for subsequent decisions on GENBAND
30
Cypress
US Hosted service provider for US SMBs

What is the offer?

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GENBAND Solution behind the offer

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Hosted VoIP and hosted Unified Communications: Targeted to Legal firms,
financial services, health care and other professional services
An array of productivity-enhancing features such as unified messaging, chat,
presence, file sharing, audio and web conferencing/ collaboration,
Microsoft Outlook integration, mobility and personalization.
C20 with Traditional Class-5 and Enterprise-grade PBX features
A2 to provide multimedia user experience:
 Real-time user presence information, Instant messaging, Point-to-point
Video, Soft client, call control, Web collaboration, File sharing,
Multimedia conferencing
Proof Points (of their success)


They have deployed 13,000 seats (as of April, 2010)
In any given company, about 70 percent of all lines are UC-enabled
Why GENBAND A2

Proven experience, Carrier-grade softswitch
31
Videotron
MSO Consumer Voice & Multimedia Example

What is the offer?




GENBAND Solution behind the offer


PC SoftPhone based voice service offering single number, video
phone capabilities and conferencing capability for up to 4 participants.
The Softphone offers all the features of residential telephony including
call display, voice mail and call forwarding, with no additional fees.
Personal Call Manager that lets users effectively manage calls and
consult call details online. Features include Call Log, Multiple Ringing,
Call Forwarding and Call Screening.
CS 2000 –A2 Personal Agent and the Multimedia PC Client
Proof Points (of their success)

The Softphone and its Personal Call Manager contributes significantly
to the Vidéotron brand recognition as a technological leader in our
market and industry” says Bertrand Hébert, Senior Marketing Director.
“In addition, the GENBAND SIP architecture is great platform for
evolution of our Digital Phone offering.”
Why GENBAND A2


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Reliability: C20 IP multimedia softswitch to deliver a robust Carrier-grade service
Flexibility: Tight integration of SIP and PSTN architecture.
Customization of PC softphone client
32
BT Spain
Hosted Business and Unified Communications



What is the offer?

Carrier-grade hosted voice and multimedia services to businesses throughout Spain.

Centrex IP and SIP multimedia services and SIP PBX support to corporate
customers and small to medium-sized businesses (SMBs)
GENBAND Solution behind the offer

C20-A2 - hosted SIP VoIP

C20 with SIP PBX Trunking

GENBAND SIP phones 1120E and 1140E.and SIP PC Clients
Proof Points (of their success)

BT’s Unified Comms solution integrates voice applications with messaging so that
user productivity can be increased by as much as 15 percent.
Why GENBAND A2



GENBAND’s proven ability to design, deploy and support some of the world's most reliable
networks
Support for SIP voice and unified communications
GENBAND’s IOT program’s ability to integrate 3rd party PBXes
33
Why Hosted ?
Why
34
?
Enterprise Telephony Options
Non-hosted solutions
IP PBX
Equipment on
customer site
Managed IP PBX
Equipment on
customer site
Managed by
customer
Managed by
service provider
Purchase or
lease equipment
Purchase, lease
or rent service
35
Hosted solutions
Hosted IP PBX
Equipment at
service provider
Hosted IP
Telephony
Equipment at
service provider
Managed by
service provider
on dedicated
server
Managed by
service provider
on shared server
Rent service
Rent service
Enterprise Telephony
Options
Operator
buys single Carrier
Grade Apps Server. Shared
across many customers
User pays ongoing rental per line /
port over fixed term
Non-hosted solutions
AllIPaccess
by operator
as
PBX supplied
Managed
IP PBX
part of service
Equipment on
Equipment on
Operator
manages
& maintains
customer
site
customer system
site
centrally. Makes best use of existing
Network
resources
andManaged
manpower
Managed
by
by
Hosted solutions
Hosted IP PBX
Equipment at
service provider
Managed by
service provider
customer
service provider
on dedicated
Operator investment spread across many server
customers. Upgrades provide additional
revenue opportunities. Long term
Purchaseprovide
or
Purchase, lease
Rent service
contracts
“Stickiness”.
lease equipment
or rent service
Lowest overall cost/user.
Maximise Operator Margins and Revenue
36
Hosted IP
Telephony
Equipment at
service provider
Managed by
service provider
on shared server
Rent service
Differentiating Go-to-Market Models
37
CPE Resale
Managed Services
Hosted Services
In-House Model
Outsourcing Model
Outsourcing Model
Discrete Unit Sales
Annuity Revenue
Annuity Revenue
Equipment Sales
Margins
Increased Service
Maximized Service
Minimal engagement
opportunities
Maximize Customer
Engagement
Maximize Customer
Engagement
Supplier
Trusted Business Partner
37
Why
38
Back-up
Platform and Architecture Overview
39
Flexible Hardware Options
aTCA
800+ servers
Langley HT
GENBAND
Platforms
Langley HT and aTCA available as options for customers
desiring a full turnkey solution
Hardware
Freedom
Enables customers to deploy A2 software on their own server
model from a choice of over 800 certified redhat servers
Expanded
Scalability
Flexibility to optimize solution cost
from Hundreds to Millions of lines
Flexible
HW Options
40
Multiple Network Configurations
All configurations supported in a single release
Flexible
HW Options
Flexible
HW Options
IMS Core
IMS
Clients
NGN SIP Application Server
IMS Application Server
CS20 SIP
endpoints
Non-SIP
Devices
Embedded C20 SIP Engine
Providing customers with great flexibility in network evolution
ANIMATED CHART
41
Standalone Network Architecture
ENUM
EMS
Signalling
& Control
Policy
Flexible
HW Options
IMG GW
Interconnect
Peer IP
Networks
Carrier IP Network
IP Interconnect
Access
IP PBX
Mobile,
WiFi,
WiMax, LTE
Hosted
Enterprise
42
LNP
Enterprise
EMTA
Cable
IAD
VoBB
Network Architecture
ENUM
EMS
Policy
Signalling
& Control
LNP
Interconnect
Peer IP
Networks
TDM
Networks
Carrier IP Network
IP Interconnect
TDM Interconnect
Access
IP PBX
Mobile,
WiFi,
WiMax, LTE
Hosted
Enterprise
Enterprise
43
EMTA
Cable
IAD
VoBB
Class 5

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