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Report
A presentation by: Vince Pavic
Director of Human Resources and Employee Relations,
Wicomico County Public Schools
 To investigate and discuss the phenomenon of having
five (5) different generations in the workplace and why
it matters.
 Intended takeaways: A better understanding of what
makes each of these groups tick as well as tips for
managing an ever increasing workforce that is diverse.
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 Traditionalists
 Baby Boomers
 Generation X
 Generation Y
 Generation Z
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 Also known as: Radio Babies, The Silent Generation
 Major Events:
 The Great Depression
 Social Security Act
 Hindenburg Explosion
 World War II
 Japanese attack Pearl Harbor
 Detroit, MI race riots
 Atomic bomb dropped on Nagasaki, Japan
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 http://www.youtube.com/watch?v=6771yXRBJPw
 http://www.youtube.com/watch?v=DL12CVl_SAM
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 Loaf of Bread = 8 cents
 Toilet Paper (called tissue then) = 9 cents for 2 rolls
 Campbell’s Tomato Soup = 4 cans for 25 cents
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 Traditionalists:
Have loyalty and respect for authority
Very defined sense of right vs. wrong
Disciplined
Grew up without television
Rely on the past (draw on their experiences)
Detail-oriented
Like consistency and uniformity
Military leadership style
Few women in the workforce
Very patriotic
Value courtesy, respect and formality
Find feedback unnecessary
They seek to do their job, not win approval
via feedback
 Work comes first/willing to sacrifice personal life
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 When recruiting and employing the
Traditionalist:
Newspaper Ads
Face-to-face recruitment
Being valued as a worker most important
Salary important, but work is valued very highly
Tap into vast experiences (work and life)
Hard workers who value employers
Lots of Traditionalists re-entering the workforce
struggling with retirement
 Clear work rules
 Expect a stable work environment
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 Also known as: The Sandwich Generation, The Golden
Generation
 Major Events:
 WWII comes to an end
 Korean War comes to an end
 Brown v. Board of Education (Baby Boomers are the first
generation to attend integrated elementary schools)
 Oral Contraception is approved by the FDA
 Kennedy Assassination
 Civil Rights Movement
 Vietnam War
 Moon Landing
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 http://www.youtube.com/watch?v=HTuioUE2wBE&lis
t=RDHTuioUE2wBE#t=12
 http://www.youtube.com/watch?v=LrgvW0KFJqg
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 Average home prices: $12,700 - $16,000
 Average income/year: $5,000 - $9,000
 Gallon of gas: 25 – 35 cents
 1961 Dodge Dart Pioneer: $2,780
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 Baby Boomers:
 Value personal choice
 Very involved in their community
 Are adaptable
 Very goal-oriented
 Work well on teams
 Value ownership
 Used typewriters, not computers
 Despite Civil Rights Movement, gaps in education and
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income levels remain largely unchanged
Work beyond retirement to maintain identity
Have raised children while taking care of aging parents
Like informal, in-person communication
Like meetings (didn’t like my Death by Meeting session)
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 When recruiting and employing the Baby
Boomer:
 Value a competitive salary, flexible benefits (child care,
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elder care)
Promotional opportunities, movement up the ladder
Prefer promotions and material gains over feedback
Flexibility (job sharing, work-life balance) important
Many Boomers contemplating retirement, creating a
worker shortage
Will work long hours and put personal life on hold
Want higher status and material recognition of their
work
Put them to work in teams; emphasize job security
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Presentation Joke Break:
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 Also known as: Baby Busters, Latchkey Kids
 Major Events:
 Watergate
 Iranian Hostage Crisis
 Gasoline shortages
 Tiananmen Square protest
 Berlin wall comes down
 Reaganomics
 MTV begins
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 SOUND:
 http://www.youtube.com/watch?v=oMVe_HcyP9Y
 http://www.youtube.com/watch?v=xL5spALs-eA
 SIGHT:
 http://www.youtube.com/watch?v=9gvqpFbRKtQ&list=
PL4384F56CBBA9299F
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 Salisbury, MD (1971) – 3 large bedrooms, large kitchen,
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dining room, utility room ($16,900)
Car 8-track tape player cost $38.99
In 1979 the average income per year was $17,550.
Apples cost $0.59 for four pounds in CA (1970)
Folgers Coffee cost $1.90/pound (1978)
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 Generation X-ers:
 Characterized by high levels of skepticism
 Very educated
 Very independent
 Very results-oriented with high expectations
 Comfortable with authority but not impressed with
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titles
Technically competent
Forced to “figure it out on their own”
May have respect issues due to growing up quickly
Work is a task to be finished
Appreciate frequent communication/feedback
Question “why” before doing something
Seek a work-life balance
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 When recruiting and employing the Gen X-er:
 Use multiple avenues to attract (Monster, Social media)
 Family is important (benefits and salary are critical)
 Autonomy and choice is important
 Gen Xers do not do well with micromanagement
 This is the sandwich employee (Baby Boomers won’t get
out of their way)
 Do not expect loyalty and commitment (this generation
was let down)
 Let them try different roles at work
 Emphasize goals/results instead of calculating hours
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 Also known as: Generation Why?, Net Generation,
Millenials, Echo Boomers
 Major Events:
 Attempted assassination of the Pope
 Gulf War
 Advent of the PC by IBM
 Los Angeles Riots (Rodney King)
 AIDS epidemic
 Challenger Explosion
 Use of DNA to convict criminals used for the first time
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 SOUND:
 http://www.youtube.com/watch?v=dsUXAEzaC3Q
 http://www.youtube.com/watch?v=ap2J9RbXaP4
 http://www.youtube.com/watch?v=7wRHBLwpASw
 SIGHT:
 http://www.youtube.com/watch?v=dkX8J-FKndE
 http://www.youtube.com/watch?v=clqK5OC3BWE&list
=PL92A8E1DC551B7180
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 In 1990 a new home cost $123,000 and by 1999 was
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$131,700.
Six pack of Coca-Cola was $0.99 (1996)
Gallon of milk was $1.90 (1998)
Ground coffee was $3.70/pound (1998)
Supernintendo cost $159.00
80’s “bagphones” gave way to Cell phone (2G)
technology and cost around $200
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 Generation Y:
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Largest generation since the Baby Boomers (3x Gen X)
Incredible sophistication
Grew up with technology
Much more racially and ethnically diverse generation
Very accepting of others and differences
Raised by protective parents
Raised in one of the largest economic booms in U.S.
History
Inquisitive… “Must know”
High sense of entitlement
First “global” generation
Prefer informal and IMMEDIATE
communication
Like to have fun at work
Seek instant gratification
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 Salary and benefits expectations will be very high for this
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group.
Unmet expectations will cause them to leave
Work social activities are important
Technology and environment
Turnover if not valued
Interactive work groups
Meaningful work
Choice and flexibility
Recruitment/communication: they have been using
technology since childhood
Prefer flexible schedules
Crave training opportunities
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 Also known as: New Millenials, Generation 9-11,
Zoomers
 Major Events:
 9-11
 Space Shuttle Columbia Disaster
 Youtube is launched
 Hurricane Katrina
 Twitter/Facebook/Social Media explosion
 Mars Rover
 Barack Obama elected as 44th President of the U.S.
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 SOUND:
 http://www.youtube.com/watch?v=fibHPYa3nk8
 SIGHTS:
 http://www.youtube.com/watch?v=74Bylq3RRr8
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 Last year:
 Avg. gallon of gas cost about $3.75
 Folgers Coffee cost $7.98
 Avg. house rent cost approx. $1,195
 Avg. new house purchase cost approx. $289,500
 2014 Subaru Forester costs $21,995
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 Generation Z:
 Youngest group in the workforce
 Extremely tech-savvy
 Preferred mode of communication is texting (email is
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for “old folks”)
Generally happy, and secure
Had protective parents that monitored everything;
which was seen as positive
Team players that like engaging in community service
More activities available than ever before; and often
co-ed.
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 The jury is still out on a lot of what Gen Z will bring to
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the table
Special emphasis should be given toward negotiation
and conflict-resolution skills
Since protected growing up, they are often not used to
conflict or how to deal with it
May involve parents or family in issues at work
Relationship building is critical
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Generational Summary:
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Questions…
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