ICP January Report 2013

Report
ICP Monthly Market Report
January 2013
i-Qlick Monthly Market Report – January 2013
Market Updates
• Market is generally quieter due to the preparation of King’s Funeral (Feb 1
to 4)
• i-Qlick carried out Chinese New Year promotions but sales affected by
King’s Funeral, as well as promotions by Sony
• Sunsimexco carried out Chinese New Year promotions (Jan 26 to Feb 7)
with attractive promotions for Sony products
• Nikon is aggressively trying to capture market share through attractive
offerings to both dealers and end-customers
i-Qlick Monthly Market Report – January 2013
Top Selling Digital Cameras
Retail Price
Brand
Sony
Sony
Canon
Sony
Canon
Sony
Canon
Canon
Item
Cyber Shot W610
Cyber Shot W620
PowerShot A2400
Cyber Shot W630
PowerShot A2300
Cyber Shot W650
PowerShot A3400
PowerShot A810
Low
$80
$88
$95
$95
$78
$145
$90
$110
High
$105
$110
$98
$129
$103
$105
Cheapest
Lom Or Themei
Lom Or Themei
T.K. Electric
Sabay Nash
Sunsimexco
Thai Kheang
Ly Hour
i-Qlick Retail i-Qlick Dealer
Price
Price
$129
$116
$99 promo
$103
$122 promo
$89
$125
$82
i-Qlick Monthly Market Report – January 2013
Top Selling DSLR Cameras
Retail Price
Brand
Canon
Canon
Canon
Canon
Canon
Nikon
Canon
Canon
Canon
Canon
Nikon
Canon
Canon
Item
650D 18 - 55 mm
60D 18-200mm
60D Body
60D 18-135mm
5D Mark II Body
D90 18-105mm
600D 18 -135mm
1100D 18-55mm
600D 18 -55mm
60D 18 - 55mm
D3200 18-55mm
7D Body
650D 18 - 135 mm
Low
$639
$1,039
$639
$1,599
$768
$419
$640
$649
575
$1,079
650
High
$669
$1,099
$659
Cheapest
Ly Hour Electric
Lom Or Thmei
Lom Or Thmei
$820
Lom Or Thmei
Sabay Nash
$459
$600
Thai Kheang
Teverda
T.K. Electric
Sabay Nash
Thai Kheang
Sabay Nash
i-Qlick Retail
Price
$770 promo
$1,360
$890 promo
$1150 promo
$1,990
i-Qlick Dealer
Price
$900
$1,280
$870
$1,200
$1,880
$1,050
$590
$740 promo
$1,030
$980
$540
$750
$980
$1,460
$1,040 promo
$1,390
$1,240
i-Qlick Monthly Market Report – January 2013
Top Selling DV Cameras
Retail Price
Brand
Sony
Sony
Sony
Canon
Sony
Canon
Item
DCR-SX22E
DCR-SX45E
SR21
FS405
SR68
FS406
Low
199
290
250
185
282
225
High
Cheapest
Sunsimexco
Sunsimexco
Lom Or Thmei
Lom Or Thmei
Lom Or Thmei
Lom Or Thmei
i-Qlick Retail
Price
i-Qlick Dealer
Price
$189 promo
$219
$259 promo
$303
i-Qlick Monthly Market Report – January 2013
Top 5 Dealers and Turnover
Dealer
Sales (USD)
1
Sabbay Nash
$75,545
2
Lom Or Thmei
$70,900
3
T.K.
$36,675
4
Siem Reap Thmei
$14,535
5
Olympus Shop
$12,585
i-Qlick Monthly Market Report – January 2013
Canon Grey Pricing
Canon G15
Price: $405
i-Qlick Retail Price $579
i-Qlick Dealer Price: $549
DealerThai Kheang
i-Qlick Monthly Market Report – January 2013
Chinese New Year Promo – 19 Jan to 8 Feb
i-Qlick Monthly Market Report – January 2013
Sales Promotion and Activities – Chinese New Year Promo
i-Qlick Monthly Market Report – January 2013
Sales Promotion and Activities – Chinese New Year Promo
i-Qlick Monthly Market Report – January 2013
Chinese New Year Promotions with Sunsimexco
i-Qlick Monthly Market Report – January 2013
Launch of Khmer version of i-Qlick website
i-Qlick Monthly Market Report – January 2013
Paid Ads
Phnom Penh Post
English & Khmer
Koh Santepheap Daily
i-Qlick Monthly Market Report – January 2013
Paid Ads
Raksmai Kampuchea Daily
Raksmai Kampuchea Daily
i-Qlick Monthly Market Report – January 2013
Paid Ads
Online Banner Ads on http://news.sabay.com.kh/
i-Qlick Monthly Market Report – January 2013
Product Review
Electronic World Magazine Jan 2013
- Product Review Canon EOS 60Da
i-Qlick Monthly Market Report – January 2013
Dealer Updates
Chinese New Year hampers presented to top dealers.
i-Qlick Monthly Market Report – January 2013
Dealer Updates – Shop Changes
Good Good
T.K.
i-Qlick Monthly Market Report – January 2013
Dealer Updates – Shop Changes
Thai Keang
i-Qlick Monthly Market Report – January 2013
Dealer Updates – Shop Changes
LOT
Canon Imaging Academy
Courses commences in Feb
after King’s Funeral
Canon Imaging Academy
AIESEC Global Youth Gathering
CIA sponsored photography training for the 5 youth photographers who took pictures for
the event.
Q-Studio
Chinese New Year Studio Pic Promotions
Q-Studio
Pre-wedding Photo Shoot
i-Qlick Monthly Market Report – January 2013
Competitor Updates and Activities
– Sunsimexco CNY Promo 26 Jan to 7 Feb
i-Qlick Monthly Market Report – January 2013
Competitor Updates and Activities
– Sunsimexco CNY Promo 26 Jan to 7 Feb
“Happy with SONY” promotion:
Buy up to $100 of Sony
products and customer will get
take part in a lucky draw to go
on “Sony Photographic Cruise”
i-Qlick Monthly Market Report – January 2013
Nikon Updates and Activities
• Nikon has been very aggressive in targeting dealers, offering to change signboards and
make new cabinets for free
• Quantity of Nikon camera displayed in dealer shops ‘s cabinets are more than before.
• Nikon may also be doing some photo competition activities like our Canon Photo
Shootout or Canon PhotoMarathon
i-Qlick Monthly Market Report – January 2013
Nikon Updates and Activities
Dealers’ price list
i-Qlick Monthly Market Report – January 2013
Nikon Updates and Activities
i-Qlick Monthly Market Report – January 2013
Nikon Updates and Activities
Nikon’s Free Gifts:
• For Compact Camera FOC are
SD Card San Disk 8G class 4,
Coolpix case and mini-tripod.
• For DSLR FOC are San Disk 8G (2
Units), Package 10 in one, Nikon
Bag and Nikon Cap.
i-Qlick Monthly Market Report – January 2013
Nikon Updates and Activities
i-Qlick Monthly Market Report – January 2013
Other Competitors’ Product Reviews
i-Qlick Monthly Market Report – January 2013
CBP Activities for next month
• February will be a short and quiet month as i-Qlick showroom and office
will be closed for:
–
–
–
–
King’s Funeral 1 Feb & 4 Feb
Chinese New Year 9 Feb to 13 Feb
Public Holiday 25 Feb
Company Retreat 22 to 24 Feb
• Chinese New Year Promo ends 8 Feb
• Q-Studio Valentine’s Day Promo

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