Why Mobile Apps - Utah Library Association

Report
Xiaolian Deng, Art Lang, Salt Lake County Library Services
4/27/2012
ULA 2012 CENTENNIAL CONFERENCE
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Why Mobile Apps
Source : Gartner Hype Cycle 2012
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Smart Phone Ownership
• Xiaolian
Source: the Pew Internet & American Life Project
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Smart Phone Ownership
Source: the Pew Internet & American Life Project
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Mobile Environment
How Americans use their cell phones
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Mobile Environments
Gartner top 10 consumer mobile apps for 2012
Source: Gartner Newsroom
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Mobile Services Libraries Offer
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Mobile in Libraries 2012
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User Experience
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Engaging Patrons Using Mobile
Technology
Source: The digitalshift.com research patron profiles key findings
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Engaging Patrons Using Mobile
Technology
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Source: The User Experience
Pyramid from Stephen P. Anderson
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Case Study
- SLCoLibrary Services -
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Background
• Largest library system in the state –
617,000+ patrons
• Active web site : >3M page
views/month (including catalog)
• ~ 2 person web development team
plus many librarian content authors
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Problem
• We knew there was a demand for a mobile presence.
• We are small web development organization
– Developing a simple mobile site is relatively easy
– BUT, a site that provides the services we need much
more difficult
• catalog, account info, downloadables, etc.
• Significant Application Development
– Integration with in house systems such as ILS and
authentication systems and integration of external
sources such as Overdrive require significant application
development
Our Solution
• Outsource some Development & Hosting
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Outsource vs. Insource
“You get what you get.”
• Outsourcing
– Advantages
• don’t need staff/expertise
• someone else does some of the work
• someone else deals with the app stores,
– Disadvantages
• less control
• less getting what you want
• Biggest Advantage
– Take advantage of work someone else has
done for integration
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Mobile Site Design Philosophy
• not building a full site/services
• supports top three platforms only
– iOS, Android, mobile web
• not for tablets – current site looks great on
tablets 1024x768
• specifically designed for mobile on the go user
• User-centric
– for on the go patrons
– no research capabilities
– dead simple interface
• Resist trying to add everything for all
stakeholders
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Vendor Search & Procurement
• Only a few vendors in this space
• This simplified procurement process
greatly – only a few candidates
• Easy and unanimous selection of
Boopsie
– Experienced integrator of services
– Familiar with our ILS
– Interesting and advanced technology (CMS,
web interfacing with our site, MARC record
import, etc.)
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Site Design Philosophy & Methods
• Skipped wire frames – GUI design
outside of our control
– Significant design control over color
palette, icons, etc.
•
•
•
•
Used content maps
Usability studies
Librarians on team
Review of– other Boopsie sites
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App Architecture & Content
Management System (CMS)
• App framework resides on mobile
device – improves performance
• Some data resides on Boopsie servers
• Some content pulled real time from
CMS (Google Docs)
• MARC records transferred nightly
• Some functions interact with our web
site like login and account using HTTP
calls
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Usability Testing, Testing & More Testing
• Critically important
• Somewhat limited by “You get what
you get”
• Used a “simulator” to test before
submission and deployment in app
stores
• Testers included patrons young and
old, librarians, and developers
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Demo Time
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Boopsie Company Stats
• Serve about 2,500 libraries counting
branches
• Integrate with practically all ILS, including
open source like Evergreen, and with some
obscure ILS
• Pricing model tied to the size of the
population served
• Boopsie estimates the cost for Utah libraries
smaller than SLCoLibrary.org to be $3K/year
to $10K/year
– Could be cheaper if multiple libraries signed up
at the same time
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Success or Failure ?
• Popular application
– Enhanced by strong promotion
•
•
•
•
Custom QR codes on placards and site
Posters in library
Digital signage
Media coverage
• App downloads – approx. 8,000 downloads in
six months
• Visitation
– page views have risen to nearly 500K/month
• Very positive user feedback
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And Finally…
• Get it
• Try it
• Commission the Build
of an App Yourself
• Questions ?
Presented by:
Xiaolian Deng [email protected]
Art Lang [email protected]
Other Team Members:
Scan this, or on your
mobile, travel to
www.slcolib.boopsie.com
Ernest Bourne, Jamie Chipman and BOOPSIE
for Salt Lake County Library Services
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Resources:
Infographic: The Mobile Ecosystem: http://bit.ly/kqnrU2
Global mobile statistics 2012: http://bit.ly/sQ0Cvh
Does Your Business Need an APP: http://bit.ly/HLzikq
Taplicious! The Rise of the Mobile Web: http://bit.ly/mXAcTH
Gartner Newsroom: http://bit.ly/AijYj
How Mobile Will Evolve In 2012: http://bit.ly/xIthWA
The State of Mobile in Libraries 2012: http://bit.ly/y7GqyX
7 Things You Should Know About Mobile App http://bit.ly/jkrUp9
OCLS’ Mobile-Friendly Resources: http://bit.ly/qinraz
OCLS Shake It: http://bit.ly/HQAPo1
Buckeye Stroll Mobile: http://bit.ly/qVI9Eb
WolfWalk: http://bit.ly/wTAZE
ShelvAR: http://bit.ly/hpp0Ln
Scan Jose http://www.scanjose.org/
PublicArtOmaha http://www.publicartomaha.org/
Disk Tracker: http://bit.ly/HVRpVA
MyBox Office: http://bit.ly/J6d2GA
Health Sciences Resource Page: http://bit.ly/I25LmR
Gale AccessMyLibrary App; EBSCO App; Mango Languages App; World Book App;
OneClickDigital App; OverDrive Media Console App; Axis 360 Blio App; WorldCat App;
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Screenshots 1
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Screenshots 2
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Screenshots 3
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Screenshots 4
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Screenshots 5
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Screenshots 6
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Screenshots 7
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