TFM Media Pack Q2 2014

Report
Media Pack
Our Coverage
Talking to people across the region
421,000
Women
822,000
Total Population
401,000
Men
Local, engaging, trusted…
TFM provides the most local, relatable and entertaining shows, balanced with
the best variety of the biggest chart hits.
A typical TFM listener is aged between 25 & 45.
They lead a fast-paced, busy life, working hard and playing hard.
Their social scene is important with weekends for friends and family..
Proud of their North East roots, their home and family.
TFM
Speaks to
154,000 people
every week
TFM
Watch our audience GROW!
15+
15-24
25-34
35-44
45-54
55+
Population (000s)
822
124
124
116
146
312
1 Week Reach (000s)
154
30
43
42
25
14
% Reach
19%
24%
35%
36%
17%
4%
Average Hours
6.0
4.9
5.3
9.8
2.6
4.9
4 Week Reach (000s)
246
47
67
62
42
23
4 week reach %
30%
37%
54%
53%
29%
8%
13 Week Reach (000s)
319
59
83
75
55
32
13 week Reach %
39%
48%
67%
65%
38%
10%
Source: RAJAR,
TFM TSA,
6 months ending
June 14
It Works!
The Fashion Show organised and ran
by TFM was a great success with some
stores having complete sell outs of
products within 15 minutes of showing
on the catwalk, other stores had
customers asking, “is this the dress
from the Fashion Show?” Food outlets
noticed a considerable uplift in sales.
The whole event was organised and
very professional from start to finish.
The Street Team did a great job in
motivating the crowd.
Once people heard us on the radio
they realised that we are a big,
professional, local company. Radio
has done this! Advertising on TFM
radio led to an increase of enquires
and this has helped to open more
doors for our sales reps. Go for it!
Advertising on TFM will work for you.
TFM is an essential part of our marketing
programme; we use it strategically for
promotions, events and sponsorships. Using
radio has enabled our recall figures to reach
over 60%, which is higher than any other
media we have ever used!
I found TFM really great to work with. Fab ideas and very
professional. I was absolutely amazed when I opened my
shutters to find people waiting; sales were 30% higher
than projected. Anyone thinking of advertising with TFM
my advice would be to do it and stick with it, it will be the
best advertising you ever do
Weekly reach (000’s)
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR,
TFM TSA,
6 months ending
June 14
300
250
225
182
200
175
160
154
150
104
100
92
90
Magic 1170
Heart North East
50
0
BBC Radio 2
Capital North
East*
Smooth Radio
North East
BBC Radio 1
TFM
BBC Radio 4
Total hours by station
*stations marked with an asterisk do not cover the
whole of the total survey area
3,000
Source: RAJAR,
TFM TSA,
6 months ending
June 14
2,554
2,500
2,000
1,572
1,500
1,461
1,344
1,266
1,000
972
916
753
Heart North East
Magic 1170
500
0
BBC Radio 2
Smooth Radio
North East
BBC Radio 4
Capital North
East*
BBC Radio 1
TFM
Market share by station
*stations marked with an asterisk do not cover the
whole of the total survey area
18%
Source: RAJAR,
TFM TSA,
6 months ending
June 14
17.1%
16%
14%
12%
9.8%
10%
9.0%
8.5%
8%
6.5%
6.1%
5.0%
6%
4.4%
4%
2%
0%
BBC Radio 2
Smooth Radio
North East
BBC Radio 4
Capital North
East*
BBC Radio 1
TFM
Heart North
East
Magic 1170
Through our digital platforms we
talk to
83,000
people
Every single month!
Your campaign will hit every one
of them
Solutions for Every Challenge
Full Creative Media Services
Advertising
Campaign
Outside
Broadcast
Online
Idea
generation
E-Shot
Startup
Creative
On Air
Promotion
(dialog & tender)
Research
Sponsorship
Media Bus
Social
Media
Bespoke
Events
Off Air
Promotion
At the Heart of Our Community With our charity Cash For Kids
Cash for Kids raises funds for sick, disabled and underprivileged
children across the North East.
In 2013 the charity raised £1 million supporting 30,359 local children.
81% of UK consumers agree that they are more likely to buy a
product associated with a cause they care about.
The 2 causes that draw the widest support from the general public are
medical research and children/young people.
Your chance to do this locally whilst still promoting your brand.
Cash For Kids puts a programme of sponsorable events on across
each year to raise funds and our listeners love them.

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