Google Month - Failte Ireland

Report
A
Adwords is a keyword advertising system in which ads appear as "sponsored links" on the
Google results pages as well as the results pages of Google's partners, such as AOL and
Ask.com.
ALT tags are text descriptions that can be added to the HTML tag (code) that displays an
image on your website.
Find out more here:
www.google.ie/AdWords
https://support.google.com/webmasters/answer/35769
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B
Blogging refers to the recording of opinions/ideas/interests on a personal website on a
regular basis
Boost your Search Engine Optimisation by using valuable, relevant content on your
website.
Branding & Site purpose is important in ensuring that you have a landing page that
works. Use consistent corporate colours, showcase your
logo and use 'Big headlines' to explain what your business
offers on your website.
Find out more here:
http://searchenginewatch.com/
https://support.google.com/webmasters/answer/35769
www.jeffbullas.com
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C
Calls-to-action on your website should be prominently displayed and clearly legible.
Canva.com is an excellent graphic design tool with many free features available
Camera+ is an excellent photo-editing app which lets you add filters, similar to Photoshop.
Find out more here:
www.canva.com
https://itunes.apple.com/ie/app/camera+/id329670577?mt=8
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D
Data from your website should be analysed using a tool like Google Analytics
Delight your customers with value-added posts on Social Media.
Don't ignore negative reviews/comments! Respond to them in a timely, professional and
sensitive manner.
Find out more here:
http://www.socialmediaexaminer.com/tag/facebook-insights/
http://bit.ly/1irTMpf
www.google.ie/analytics/
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E
Email marketing means using emails to communicate sales messages to existing &
potential customers.
Email marketing can be enhanced by using a short, snappy subject line and a clear call-toaction.
Evernote is a useful productivity app for taking notes online,
compiling to do lists & recording 'audio notes.‘
Easel.ly is a great tool for creating infographics.
Why not try it to present a sample tour to a potential customer online?
Find out more here:
http://www.adestra.com/emailmarketingin5years-whats-future-email/
www.evernote.com
www.easel.ly
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F
Facebook Advertising can help you to reach customers by demographics and location.
Facebook Competitions are best run for 7 days or less (7 days or less on the countdown). If fans
see too long a lead time before the competition commences eg“45 days” left, they may lose
interest and not visit your Facebook page again.
Facebook has 757 million daily active users; the fastest growing segment are the 'grey market.‘
Find out more here:
http://www.jeffbullas.com/2014/07/14/how-to-run-a-facebook-contest/
http://linkd.in/1oEUNed
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G
Google My Business has now replaced what was formerly 'Google Places'.
Google Drive offers 15 GB of free storage to account holders in the 'cloud' - a network of
remote servers hosted on the Internet.
Gmail can be customised to be used as a business email address.
Find out more here:
www.google.ie/business
https://www.google.com/intl/en/drive/
https://support.google.com/mail/answer/56256?hl=en
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GOOGLE MONTH
WEEK 1 HANGOUT
MEET THE SPEAKER
Join us for Week 1 of
our series of ‘Google
Month’ Hangouts, on
Google Search on
29/09/14 @ 10am and
learn how to develop a
strong and effective
strategy for your online
web presence!
John Puts, Google
Click here to Register
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