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PRESENTATION
HEADLINE
Presentation Subhead
Learn to maximize what
individuals really think of AAUW
Investigate your
Neighbor
Who We Are
Christy Jones,
Vice President, Member and Branch
Relations
Krys Wulff,
Membership Committee
Chair
EVERY MEMBER SURVEY
RESULTS
Demographics: Affiliation with AAUW
What is your primary affiliation with AAUW? (Check one.)
Branch member
57.4
AAUW branch officer
19.9
AAUW national individual (non-branch)
18.8
AAUW state officer
2.5
College/university representative
0.7
Student affiliate
0.4
AAUW national officer
0.3
0
10
20
30
Percent
40
50
60
70
Most Important Reason Why
Members Joined?
90%
Overall and under age 50
(top 4 choices)
80%
13%
70%
60%
14%
16%
18%
50%
40%
I wanted to participate locally in meaningful
programs and activities for women and girls
18%
30%
A friend/ colleague asked me to join
I believed in AAUW's mission
29%
I wanted to connect with women of similar
interests
20%
33%
10%
15%
0%
Overall
Under age 50
Most
Important
Reason
they
Remained a
Member
Why Don’t
they
Belong to a
Local
Branch?
TOP ANSWER:
In the under 50 age group, 51%
had never been contacted by a
branch.
Member Views of AAUW
2010 vs 2012
What do you see as
the top 3
responsibilities of our
AAUW Branch
Leaders?
Increasing Visibility in
Community
Focus on Mission
based programming
Recruiting New Members
Top Public Policy Objectives
Pay Equity
Women in STEM
Sex Discrimination in
Workplace
Overall Satisfaction with your AAUW
Membership 2005-2012
Very Satisfied
19% to 49%
Very Satisfied/Somewhat
Satisfied: 76% to 83%
[ACCESS GRANTED]
Website
Of those who said they use social
media, what percentage said they
use Facebook?
AAUW Program Awareness
AAUW Members Program Knowledge
2012 Percentage of Respondents Indicating They "Participated In" or "Know about" AAUW Programs, by Member
Type
100%
97%
90%
94%
93%
88%
86%
86%
83%
77%
80%
70%
72%
70%
79%
68%
63%
72%
62%
59%
57%
60%
50%
65%
59%
62%
60%
53%
50%
91%
40%
79%
75%
71%
45%
44%
73%
42%
30%
59%
54%
33%
40%
35%
53%
45%
20%
45%
42%
36%
10%
37%
28%
21%
18%
28%
25%
28%
32%
31%
16%
26%
15%
10%
Branch member
AAUW officer
National member (non-branch)
College/ university representative
Student affiliate
Invisible War documentary featuring
AAUW-supported plaintiffs
$tart $mart Salary Negotiation
Workshops
Campus Action Project grants (CAP)
Action Network/Two-Minute Activist
AAUW Leadership Corps
AAUW International Collaborations
NCCWSL
Legal Advocacy Fund (LAF) Campus
Outreach Grants
LAF legal case support
AAUW research reports
AAUW fellowships and grants
0%
21%
Demographics: Education
Q-23. What is the highest level of education you have achieved?
60
50
2012
Percent
40
2010
30
20
10
0
Non-degreed student Associate degree
Bachelor's degree
Master's degree
Professional degree
(eg, JD/MD)
Doctoral degree
Demographics: Education
(under 50)
What is the highest level of education you have achieved?
Respondents under age 50
40%
38%
35%
29%
30%
25%
23%
20%
15%
10%
7%
5%
2%
2%
0%
Associate degree
Bachelor's degree
Master's degree
Doctoral degree
Professional degree (ex.
JD/MD)
Non-degreed student
Non-MEMBER SURVEY
RESULTS
Initial perceptions of AAUW?
Non-MEMBER SURVEY
RESULTS
What made them join or donate to
other organizations?
What issues were top of mind?
Priorities and Barriers Affecting
Younger Women
Low Self-Esteem
Work/Life Balance
Unequal Pay
Non Member Survey
Priorities and Barriers Affecting
Women of Color
Unequal Pay
Domestic Violence
Work/Life Balance
Non Member Survey
Outreach
• Highlight how active we are at colleges
and universities
• Invest in a website
• Highlight AAUW’s Accomplishments
• Focus on the issues people care about
Non Member Survey

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