The KettleShell - U

Report
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


Kettlebells combine strength, cardio and
flexibility!
Full body workout.
Burn more calories…in less time!
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Transforms Dumbbells into Kettlebells!
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
Over 29,000 Gyms in the US
Total Gym Memberships: 45.5 million
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Greater Versatility of Existing Equipment
 Kettlebells are expensive.
 Kettlebells take up space.
X
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KettleShell IronMaster KettleClamp
Cost

$89-$200
$199
$45
INSERT
RED/GREEN CHART
GoFit
Cap Barbell
$25-$100 $10-$130
Sizes
ALL
20-100lbs
ALL
7-45lbs
ALL
Adjustable
Adapter
YES
NO
YES
NO
NO
In Market
NO
YES
YES
YES
YES
Material
Safety
Rubber
Iron
Iron/Steel Rubber
Iron
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Increase Equipment Utilization
Reduces Excess Costs
Save Space
Increased Revenue Opportunities
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SAVE MONEY
INCREASED EQUIPMENT
UTILIZATION
REVENUE
OPPORTUNITIES
SAVE SPACE
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Material Requirements:
Tolerance Specifications
 Manufacturing Criteria
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Metal:
 Machining
 Casting

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Rubber Spray Sealing:
Rubber Casting:
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Reliability Engineering
 Validates the design performance through
lifetime testing of the materials and the product
function.

Establishes Warranty for the Product
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Various Sizes
 Small, Medium, Large
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
Different Colors
Materials
 Metal vs. Rubber
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Gyms
 Workout Equipment and Kettlebell Classes


Workout Enthusiasts
Colleges
 Fitness Centers/Athletic Teams

Rehabilitation Facilities
 Physical Therapy/Sports Medicine Clinics
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Product Warranty
User Friendly Website
 Online Ordering
 FAQ
 Kettlebell Articles/Research
 Peer Reviews
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Online Research
 Workout Protocols
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Ithaca College Fitness Center
 User Reviews

OT/PT Clinic
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Strengths
 Domain Knowledge
 Research and Design Consultants

Weaknesses
 Manufacturing Knowledge

Opportunities
 Fitness Trends
 Market Size

Threats
 Kettlebells
 Adapter Options
 Efficacy
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
510 (K)
 Demonstrate that the device is safe & effective as
legally marketed device
▪ Required at least 90 days before marketing unless
device is exempt from 510 (K) requirements
▪ Indicates product’s ability to endure regulation process
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
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Tired of the Same Routine
Minimal Results
NOT ENOUGH TIME
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