Cloud Connected Fitness

Report
Cloud Connected Fitness
Place, Date
Fitness Sector Revenue - US
Source: IBISWorld
Industry
Gym, Health and Fitness Clubs
Pilates and Yoga Studios
Personal Trainers
Fitness DVD Production
Online Sporting Apparel Sales
Boxing Gyms and Clubs
2007
($m)
Avg growth per
year
(%)
2012
($m)
24,136.10
4,726
7,248.7
155.4
3,395.8
25,269.10
6,853.3
7,305.6
264.5
4,892.60
0.9
7.7
0.2
11.2
7.6
649.1
643.5
-0.2
Focus on Fitness and Health
Strong and still growing industry
• The $19.5 billion U.S. health club market has shown steady growth
with 6.8% revenue CAGR from 1994 to 2009; worldwide revenue
estimated at $67.2 billion (2009).
• There are over 45 million gym memberships in the U.S. and more than
120 million worldwide.
• On average health club members attend their club 101.2 times in the
course of a year. A total of 12 billion visits worldwide.
• The top five health club based activities in 2009 were:
weight/resistance machines, treadmills, elliptical machines, stationary
cycling, and free weights.
What Information Do Exercisers Want?
Information Display Importance
140
Distance
Distance
Planned
Route
Planned
120
Route
Planned
Route Shared
by a Friend
Planned
Route,
Shared
NuResponses
100
Speed
Speed
Time
Elapsed
Time
Elapsed
80
Map
Map
60
Calories
Burned
Calories
Heart
Rate
Heart
40
Burned
Rate
Information
Regarding Friends
Information
re: Friends
20
Targets
Targets
0
#1
#2
#3
Rank
Source: IMS Research
#4
#5
Other
Other
Now Get Interactive
In Real Time
• Integrate data from the fitness equipment with data from the cloud
in mash-ups
– Separate heart monitor or other personal fitness device data or app
– Streaming video
– Real-time comparison to friends, family, strangers
– Ads from local businesses, like healthy restaurants, fitness stores
– Weather outside the club
• Monitor equipment status remotely to improve user satisfaction
– Wear of belts or other components – repair proactively, for less
down-time
– Usage rates – compare to other locations within a club or in
different facilities, add equipment where demand is high
Vertical Market Application Scenarios
Automation & Integration / Health Club Services Gateway
Monitoring &
Tracking
Smart
Equipment
Health Club
Smart
Services
Gateway
Smart Locker
RFID
Smart Check-In System
Communication
Infrastructure
People
Traffic
Analysis
Vending
Machines
Vertical Market Application Scenarios
Retail Automation & Integration / Many Clubs
Alerts
Future
Data Services
Security
Health Club
Smart
Services
Gateways
Dashboards
Suppliers
Future
Data
Consumers
Club
Location
Based
Services
Communication
Infrastructure
Device
Management
Diagnostics
Prognostics
Services
Agencies
New
Features
Vertical Market Application Scenarios
Retail Automation & Integration / Platform View
Counter
Surveillance
Equipment
Application
Edge Controller
Asset
Management
Vending Machines
Stock / Shelf
Monitoring
Solution Elements at all Points
• Embedded platform (SBC or COM) powers touchscreen on
equipment
• CSAFE protocol between equipment and Smart Gateway
• Everyware Software Framework on the Smart Gateway simplifies
app development on the device
• Wired or wireless connectivity for the Smart Gateway in the club
• Bandwidth-efficient protocol to the Everyware Cloud for lower
network traffic and speed of connectivity
• Real time event processing to trigger actions based on data from
equipment
• Multiple options for sending information and alerts to systems
and staff – SMS, reports, automated integration
• REST APIs simplify app development and customization
Thank You

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