www.pptmart.com Founded - Headquarters - 1987 Hosur, India Area served - 32 countries India & other countries esp. Middle east, Asia Pacific & Africa Key people - Xerxes Desai, Founder Donald Allman President & CEO, Industry - Watches Employees - 3,000 Total Worth - $ 1 Billion Parent - TATA Website - www.titanworld.com www.pptmart.com Earlier HMT was the synonymous with wrist watches. Titan confronted the leader, & soon acquired the leadership position. Within 3 years Titan emerged as the leader . Titan sold over a 7,50,000 pieces of Timex watches . By 2001,Titan became the sixth largest global player. The Economic Times survey for the year 2001 ranked Titan as the countries’ most admired brand. www.pptmart.com PRODUCT 1. Titan came with mechanical & quartz watches. 2. New models , quality, fashion & styles. 3. Aggressive launching of quartz watches. 4. Commodity-like product, into an ornament one would like to wear. 5. It can be a gift ~ (A) Wedding gift and other festival occasion (B) The corporate gift (C) Gift for dear one whom you love. www.pptmart.com Titan Range Addressed To Different Segments: ~ •Classique – combining the elegance of gold and leather. •Royale – stylish dress watches in all gold and precious metals. •Exacta – Stainless steel to withstand the rigours of daily life. •FasTrack – Casual watches for youth. •Sonata – For the low-end market. •Raga – Exclusively for women. •Aurum – Jewellery watches studded with precious gems and colored stones. www.pptmart.com PLACE Titan made a quick 8000 odd retail watch outlet in the country. Titan voted for the trendy Titan showroom The showroom must be of 50sq m; in a high consumer traffic area; should have excellent salesmanship. Titan’s Dealers Network Today • Titan watches now sold in more than 6000 retail shops, covering 1200 towns. • They are backed by 140 exclusive showrooms (World of Titan) and 150 multi-brand showrooms (Titan Time Zones). www.pptmart.com PROMOTION Titan’s Ad Message in Launching Campaigns :~ 1. Is your wrist still living in the past? 2. With split second accuracy. 3. Uniquely international standards of style and elegance. 4. A choice of 700 watches from Rs 525 onwards. 5. And you will always find a service centre near you. 6. No wonder over 10 million people have chosen Titan quartz. 7. How many do you have ? 8. Shouldn’t you? Titan spent over Rs 20 crore per day for advertising. Titan paid good attention to sales promotion. Gold Bonanza’ offered a first prize of jewellery worth Rs 1.5 lakh or Rs 1 lakh cash. The budget for this campaign was Rs 50 lakh www.pptmart.com PRICE Titan Enters The Low Price Segment, By Teaming Up With Timex. potential in the Rs 300 to 500 segment, lower segment accounting 50 percent. Timex offered around 200 models in four distinct ranges. • Titan attacks HMT in The Low Price Segment. • Altogether with Timex, Titan achieved a market share of 75 % of total quartz watches in India. • HMT lost heavily at the hands of Titan.