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Report
Aon Affinity Advantage
2011
Aon – A World of Resources
Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance
brokerage, and human resource solutions and outsourcing services.
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Aon Affinity
Premier provider of insurance solutions to individuals and groups across a broad spectrum of industries.
•17 million individual customers
(10 million travel / debt cancellation) • 59 active websites
• $1.9 billion total insurance premium
• 200 client organizations
• 8 million calls per year
(5 million travel / debt cancellation)
• 10,000 independent agents
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Aon Affinity Organization
Aon Affinity
Specialty
Consumer
Professional
Firms
Healthcare
Life & Health
3rd Party
Distribution
Emerging
Markets
Associations
3
Aon Affinity Insurance Programs
Personal
• Life
• Disability
Specialty
• Health
• Sports, Leisure &
Entertainment
• Personal Umbrella
• And more
• Travel
• Pet Health
Professional / Business
• Professional Liability
• D&O Liability
• Package, BOP
• Network Risk
• Event Cancellation
• Wedding / Private Event
• Fine Arts
• Tenant Rent Default
• And more
• General Liability
• And more
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Aon Affinity
Bringing Distinctive Value
Helping our clients
• Attract and retain members
• Increase member value
• Foster member loyalty
• Grow non-dues revenue
More than insurance
• Client advocate
• Risk advisor
• Revenue partner
• Strategic carrier alliances
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Integrated Marketing
Award-winning Solutions
Helping our clients
• Market new products
• Increase retention
• Cross-sell
• Build brand recognition
• Create value-added programs
• Measure program success
PIMA “Best of Show” Award
IMCA “Award of Excellence”
PDMA Award – Internet
PIMA Award – E-Commerce Websites
6
Technology Platform
How we deliver Aon to our customers
Global platform technologies
• Improving efficiencies
– Correspondence, claims and call handling
• Reducing costs
• Providing insights into customer behaviors
– Data analytics
Creating a better end-user experience
• Convenient online, self-service tools
• Simple, easy transactions
• More options
– Customers can contact us how and when they prefer
Efficiencies of scale
Business continuity
Customer Relationship Management (CRM)
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People – Client Delivery
How we deliver on our promise
• Full-service capabilities
– Fully licensed professionals
– Subject matter expertise
– Multiple contact centers
•
Advantages:
Exceptional customer experience
– Tailored programs, personalized service
• Managing annually:
– 8 million calls
(5 million travel / debt cancellation)
– 2 million transactions
– 150,000 claims
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Client Value & Impact
Live Our Values
Deliver Distinctive Client Value
Develop Unmatched Teams
Client Value & Impact
Build Differentiated Capability Through Innovation
Deliver Business Results With Excellence
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Aon – A World of Resources
Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance
brokerage, and human resource solutions and outsourcing services.
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Aon Affinity Organization
Aon Affinity
Specialty
Consumer
Professional
Firms
Healthcare
Life & Health
3rd Party
Distribution
Emerging
Markets
BerkelyTravel
AICPA
HPSO
Life & Health
Healthy Paws
K&K
Integramark
Attorneys
Advantage
NSO
AICPA
Insurance
Trust
Aon Rent
Protect
Underwriters
Marine
Small
Commercial
Huntington
T. Block
Insurmark
Bankers
Insurance
Services
A&E
Advantage
Insurance
Agents and
Agencies
Dentist’s
Advantage
Healthcare
Firms
Johnson
Rooney
Welch
Ian H. Graham
ASAE
LeadingAge
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Specialty Consumer
Travel Industry
• Trip cancellation services
• 85% share of North American cruise industry
• Serving 5 million customers annually
Financial Industry
• Debt cancellation services
• Driving high-margin ancillary revenue stream
• More efficient alternative to credit insurance
• Serving 9 million customers annually
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Professional Firms
American Institute
of CPAs (AICPA)
342,000 Members
15 Insurance product
solutions
Monitored by the
AICPA Professional and
Personal Liability
Insurance Programs
(PLIP) Committee
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Healthcare
One million nurses and allied
healthcare professionals insured
Expanding product reach and circle of
relevance beyond traditional insurance
Integrated social media strategy
“Outstanding Nurse Search”
Award Winner!
Award Winner!
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Life & Health
PURL campaign
Moves customer from
mail to web using
personal URL
Award Winner!
Award Winner!
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Emerging Markets
Healthy Paws
#1 Rated Pet Insurance Company
• Fastest growing market
• Partnering with Aon to reach millions
• Innovative distribution channels
–
–
–
–
–
–
Retail
Vets
Licensing services
Employee benefit platform
Keyword search engine marketing
Partners
PetMD
AIChE
1-800-PET
OnlyNatural Pet
Award Winner!
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Emerging Markets
Aon Rent Protect
Renter default insurance
• Successful overseas business model
• 38 million potential universe
• Channel partners
– Property managers
– Real estate agents
– Third-party administrator
tenant checking
• Landlords
• Investors
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3rd Party Distribution
Sports, Leisure and Entertainment
• 60 Specialty insurance programs
• 300,000 Events / organizations
insured
• 95% business subproduced
– Motorcycle dealerships
– Camps and campgrounds
– Events and attractions
– Recreation
– Sports
– Venues and gaming
– Entertainment
– Outfitters and guides
“Insuring the
world’s fun® ”
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Strategic Carrier Relationships - Client
• $54 billion Aon Risk Solutions carrier
premium
• Relationships with major (rated A) carriers
– Customized programs: Choice model,
exclusive carrier, or multi-products
– Extensive niche program knowledge
– Ongoing management, audit and
reporting on carrier performance
• Underwriting Authority
• Risk management resources
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Strategic Carrier Relationships - Carrier
• Customized programs
– Insurance product and service design driven by trend and data analytics
– Choice model, exclusive carrier, or multi-products
• Program Administration
– Underwriting expertise
– Call center management
• Distribution
– Sponsorship Endorsements
– Cross-sell opportunities
– Subproducers
– Direct Marketing
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