digital_quick_facts2012

Report
DIGITAL
QUICK FACTS
DIGITAL QUICK FACTS
• $328m was spent in the digital category in 2011 in New Zealand, this is up 28%
YOY*
• The digital category now accounts for 15.1% of all spend, up from 12.0% the year
prior*
• The category is now has the third highest share of spend beaten by only TV and
Newspapers*
• In Q1 2012, New Zealand’s total online spend grew 16% YOY*
• Compare to other media, Online spend had the highest growth globally of 24%
YPY***
• In 2013, it is predicted that internet spend globally will beat Newspapers***
• More than nine in ten consumer use another device to watch videos in addition to a
Television****
• There are now more than 1 million smart phone users in NZ, 160,000 iPhone users,
and 172,000 iPad/Tablet users*****
• It is predicted by the end of 2012, there will be more then 2 million ‘apps’ available
for download further commenting the popularity of mobile technology******
*ASA 2011 figures, based on returns from the IAB **IAB, PWC Report, Q1 2012*** Nielsen Global Adview Pulse Q4
2011********eMarketer, 28 June 2012**** Nielsen Media Q1 2012****** Deloitte Technology, Media & Telecommunications
Predictions 2012
SNAPSHOT
INTERNET USE IN NZ
• 90% of people 10+ have access to the internet
• 80% of people 10+ have access to the internet at home
• 92% of people who have access to the internet at home have a broadband
connection*
• 74% of all people 15+ have accessed the internet in the last 24 hours
• 65% of those with access to the internet at home have bought a product online in
the last year*
• In the last week more people have used the Internet than read a newspaper,
magazine, unaddressed mail or listened to the radio
ONLINE VIEWING HABITS
• 28% of people who have watched an ad Ondemand have purchased a product as a
result of seeing the ad
Source: Nielsen Media Q2 11 – Q1 12 *Re-calculated to exclude 'don’t knows’ and 'not specified' **Nielsen
Media TVNZ Ondemand Fused ***e-marketer
tvnz.co.nz QUICK FACTS
• 220,034,551 page impressions in the last 12 months*
• An average of 1,902,802 unique browsers per month in the last 12
months*
• An average of more than 1 million interactions with app users on iPhone
and iPad**
• 61% of visitors to TVNZ are female
• 41% of visitors to TVNZ have a household income over $80k
• 66% of visitors to TVNZ own their own home
• 84% of visitors to TVNZ are responsible for some or all of the households
shopping
• Over 1 in 5 (23%) actively spend at least 20 hours using the internet in a
typical week
Source: Net Ratings – Market Intelligence (June 2010) *Net Ratings – Site Census (July 2011 –
June 2012)** iTunes, Jan-Jun 2012
WHY ADVERTISE AT tvnz.co.nz
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tvnz.co.nz incorporates best in class News and Entertainment with full episodes of TVNZ’s
key television shows
It is rated NZ’s sixth most popular website
Unique browsers grew on average another 14,747 per day, up 15% from June 2011 to June
2012*
Now each day 133,574 people visit tvnz.co.nz, creating 654,504 page impressions in a day*
Currently over 480,000 New Zealanders are watching television on TVNZ ondemand each
month*
TVNZ provides advertisers with opportunities to connect with and engage viewers online
through static display and video advertising, and on the go with our iApps in iPad and
iPhone
Advertisers can choose either mass reach or niche placement
The TVNZ digital media offering includes campaign management, optimisation and creative
development
Advertising is tracked and the results measured
Advertising formats are standardised across NZ sites, which can help reduce production
costs
Source: Netratings Market Intelligence – based on June 2012 unless otherwise specified, rated
on UBs *Netratings Site Census, average monthly based on June 2012

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