Digital Natives are subconsciously switching

Report
Chromebook
iPad
Win 8 Tablet
eBook vs. Printed Textbook
IMCAT Dec 10, 2013
Digital Natives
Digital Natives (Time)
Digital Natives
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Digital Natives switch between devices and/or platforms 27 times
per hour
In order to keep Digital Natives engaged, content creators need to
think differently
As they grow tired or bored they turn their attention to something
new
Digital Immigrants are intuitively linear - they want to see a
beginning, middle, and end to stories.
For Natives, stories still need a beginning, middle and end, but they
will accept it in any order.
Digital Natives are subconsciously switching between
platforms and can pick up different pieces of a story from different
mediums in any order.
Understanding the Shift from
Print to Digital
Shift from Physical to Digital Media
• Music
• Movies
• Textbooks
Shift from Physical to Digital Media
Media
Categor
y
Dominant
Market Leader’s Response
Physical Media to Physical to Digital
Company
Transition
Music
Tower Records
‘70s-’90s dominant global
distributor
Attempted online music…
Bankrupt 2006
Video
Blockbuster
Video
‘80s-’00s dominant global
supplier
Attempted online videos…
Bankrupt 2010
All stores closed by ‘13
Textbook
3 Large Print
Publishers
Decades of dominance
Attempting Online learning..
TBD
Leading
Digital
Company
Engaging Digital Natives
20th Century Model
Digital Learning Model
Agenda
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Our collective challenge
Print vs. Digital comparison
Why printed textbooks become outdated
Brief digital demonstration
Digital delivery platforms
Making the transition from print to digital
Examples of Texas district digital transitions
Uniqueness of digital implementation and
support
Our Collective Challenge
8th Grade Science Average Scores - 2011
Rank
Education System
Average Score
#1
Singapore
590
#2
China - Taiwan
564
#3
Korea
560
#4
Japan
558
#5
Finland
552
#6
Slovenia
543
#7
Russian Federation
542
#8
Hong Kong - China
535
#9
England – Great Britain
533
#10
United States
525
4th Grade Math Average Scores - 2011
Rank
Education System
Average Score
#1
Singapore
606
#2
Korea
605
#3
Hong Kong
602
#4
China – Taiwan
591
#5
Japan
585
#6
Northern Ireland – Great Britain
562
#7
Belgium
549
#8
Finland
545
#9
England – Great Britain
542
#10
Russian Federation
542
#11
United States
541
NAEP 8th Grade State Science Scores
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15.
North Dakota
Montana
Vermont
New Hampshire
South Dakota
Utah
Massachusetts
Minnesota
Colorado
Wyoming
Maine
Virginia
Idaho
Wisconsin
Ohio
15.
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Iowa
Michigan
Kentucky
Nebraska
Missouri
Washington
Kansas
Oregon
New Jersey
Connecticut
Alaska
Indiana
27.Texas
Print vs. Digital
Digital – More than an eBook
Video Power Lessons
PowerPoint Lessons
Digital eBook
Assessment
Questions
Skill Builder
Practice Problems
Benchmarks
Study Sheets
Online Gradebook
Digital Benefits
Teachers & Administrators
• Automatic grading
• More consistent instructional quality
• Enables differentiated instruction
• Provides rich insights for students and parents
• Randomization of content
• Always updated
• Tracks program usage
• Engages students and improves STAAR results
Digital Benefits
Students
• 24x7 access to instructional content
• Real-time differentiated coaching and feedback
• Engaging digital content
• Equal access to consistently high quality tutorials
• Improves grades and STAAR results
How Printed Textbooks
Quickly Become Out of Date
TEA Planned TEKS Revisions - Science
Date
Plan
Spring 2016
Begin Science TEKS review
Spring 2017
SBOE adoption of revision science TEKS
Fall 2018
Implement revision science TEKS
Reality of Proclamation 2014 - 8 year textbook adoption:
Fall 2014 – Districts adopt new science materials “expected” to last 8+ years
Fall 2018 – Printed science textbooks become obsolete 4 years into adoption
Q: Does it makes sense to spend district funds on the adoption of a
printed textbook that is supposed to support student learning for 8
years when the textbook will become obsolete in 4 years?
New Scientific Discoveries are
Happening All of the Time
Physics Discoveries
August 24, 2006 Pluto is no longer a planet - The
International Astronomical Union (IAU) formally defined what
it means to be a “planet.” This definition excluded Pluto and
reclassified it as a member of the new “dwarf planet” category
(and specifically as a plutoid).
• Planets: The eight worlds from Mercury to Neptune.
• Dwarf Planets: Pluto and any other round object that "has
not cleared the neighborhood around its orbit, and is not a
satellite."
• Small Solar System Bodies: All other objects orbiting the
Sun.
Physics Discoveries
October 8, 2013 Nobel Prize in Physics: Discovery of
the Higgs Boson - The 2013 Physics Nobel Prize has been
awarded to two physicists who were instrumental in
developing the theory that helps explain the origin of mass
of elementary particles and predicts the existence of the
Higgs Boson discovered last year.
The discovery of this new class of elementary particles not
only completes one of the great intellectual achievements of
the last century -- the standard model of particle physics -but also raises new questions and has implications for other
areas of physics including the birth of the Universe.
Other Scientific Discoveries (examples)
Subject
Discovery
Date
Biology
A team of scientists at University of CA discovered that the site of
action of repression of target gene expression occurs on the
endoplasmic reticulum (ER)
2013
Biology
Scientists at New Zealand’s University of Otago discovered that the
Herpetocetus, a baleen whale thought to have gone extinct
3,000,0000 years ago, actually survived into the ice, making it
700,000 years young
2013
Biology
Scientists at the German Cancer Research Center are the first to
demonstrate that the spool shaped histone proteins have an active
role in opening access to the genetic information
2012
Chemistry
Scientists in France discover a quick approach to producing
volumes of Hydrogen that will help the world meet its energy needs.
2013
Digital Demonstration
Dynamic Science eBooks
Chromebook, Mac, or PC
iPads
Win 8/Android Tablets
Video Power Lessons
Student Study Sheets for each TEKS
Interactive Questions with Feedback
Printed Materials for the Transition
• Priced at the cost to print the books = $49 ea.
• Same content as state approved Dynamic eBook
• Cost effective way to get a few classroom sets to
support district going from Print to Digital
Digital Delivery Platforms
Whole Class
• Projectors, TV screens, smart boards
Small Group Tutorials
• PCs, Macs, Tablets
Individual, self paced
• PCs, Macs, iPads, Chromebooks, Win 8 and
Android Tablets, Smart Phones, BYOD
Technology:
• Cloud Based Learning Management System
The Transition from Print to Digital
• Florida has mandated that all K-12 instructional
materials are required to be provided in
electronic format by 2015-2016.
• West Virginia replaced social studies print
textbook purchases with digital textbooks.
• San Diego Unified School district has distributed
78,000 digital textbooks to teachers and
students since 2011 and purchased 26,000
iPads for district use in June 2012.
The Transition from Print to Digital
• On Feb. 1, 2012, the US Department of
Education and the Federal Communications
Commission (FCC), in collaboration with several
tech organizations, released a downloadable
"Digital Textbook Playbook" to "encourage
collaboration, accelerate the development of
digital textbooks and improve the quality and
penetration of digital learning in K-12 public
education.”
The Transition from Print to Digital
• Amazon announced in July 2010 that eBooks
were outselling paper books, and a July 2012
report by the Association of American Publishers
showed that eBook revenue exceeded that of
hardcover books for the first time ever.
Efficacy of eBooks
• Students who used an interactive, digital version
of an Algebra 1 textbook for Apple's iPad in
California's Riverside Unified School District in
2012 scored 20 percent higher on
standardized tests vs. students who learned with
print textbooks.
Biology EOC Case Study
Pros vs. Cons
Pros
• Tablets help students learn
more material faster.
• 81% of K-12 teachers
believe that "tablets enrich
classroom education.”
• On a tablet, eBooks can be
updated instantly to get
new editions or information.
Cons
• Tablets enable students to
cut corners or cheat on
schoolwork.
• Many students do not have
internet access at home
• Some schools don’t have
technology devices or
sufficient internet
bandwidth to use digital.
Districts Going Digital - iPads
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Belton ISD
Caddo Mills ISD
Coppell ISD
Crandall ISD
Eanes ISD
El Paso ISD
Ft. Worth ISD
Jacksboro ISD
Lewisville ISD
Mansfield ISD
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McAllen ISD
McGregor ISD
Midway ISD
New Braunfels ISD
Rockwall ISD
San Elizario ISD
Santa Fe ISD
Socorro ISD
Wimberley ISD
Districts Going Digital – Other
District
Technology
Aldine ISD
Mixed with focus on Android devices
Alvin ISD
3-12th BYOD, 3-5th iPads
Arlington ISD
iPads on carts and BYOD strategy
Clear Creek ISD
1:1 Dell Tablets with Win 8
Cypress Fairbanks ISD
1:1 with mixed technology w/n 3 years
Georgetown ISD
BYOD
Houston ISD
1:1 with mixed technology w/n 3 years
Pasadena ISD
4 of 8 high schools 1:1, remainder soon
Sharyland ISD
Mix of iPads and BYOD
Temple ISD
1:1 Chromebooks
Wichita Falls ISD
BYOD 2013 moving toward 100% digital
How is the transition being funded in TX?
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Federal, state and local funds
Municipal bonds
Grants
IMA (via Senate Bill 6)
Senate Bill 6 Summary (TFN)
Senate Bill 6 Summary (con’t)
http://www.tfn.org/site/DocServer/SB6analysisFINAL.pdf?docID=2801
Digital Implementation & Support
An 8-year commitment
• Initial set-up
• Professional development/in-service trainings
– Refresher trainings
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Managing student logins, rosters and change
Usage monitoring
Teacher and campus support
Annual enrollment updates
Digital Publisher Responsiveness
11/28/13
Drew,
I really love this textbook for regular chemistry students. I am going
through the bonding part because that is what I am teaching right
now and I wanted to suggest that the animation that you have on
page 182 might not be the best way to demonstrate covalent
bonding. If you are only going to show covalent and not polar
covalent, maybe you could replace that animation with a diatomic
molecule, maybe O2 or something like that. Even better, in my
opinion, would be to add an animation so you have an ionic, a
covalent and a polar molecule. Just a suggestion.
Nancy Dougherty, M.Ed.
Digital Publisher Responsiveness
Customer Support Response 12/3/13
Hi Nancy,
Thank you for your constructive criticism. As you said, we are always looking to improve
and love feedback. On the page before, we have an ionic bond. On this page, we
explain both polar and nonpolar covalent bonds, but we only have an animation of a
polar covalent bond forming. On the next page, we do have a short example of a
nonpolar covalent bond (diatomic Br).
We will definitely tweak the animation label and text to make it clear to students that the
animation on page 182 is a polar covalent bond. We will also add an animation to this
page showing nonpolar covalent bonds forming to provide similar examples for both
types of bonds.
Please let us know if you find any other area where we could make concepts more clear.
Sapling Customer Support
eBook vs. Textbook Summary
1. Lead with digital learning resources, accommodate with
print where needed
2. Address internet access issues with some printed books
and USB drives with digital content
3. Don’t over-invest precious district funds in printed
materials that are un-engaging and will soon become
obsolete. Demand that Publishers sell you (at their cost,
$0 mark-up) a minimum number of printed classroom sets
to accommodate the shrinking number of students without
access to technology
What to Look for in Digital Resources
• Content
– Written specifically for Texas
– Commitment to real-time updates
• Features
– Full, interactive, dynamic eBook (not just PDFs)
– Supported on all devices and browsers
– Available in iBooks
• Implementation
– Initial set-up (loading and maintaining student logins)
– Ongoing training and free support
– Usage monitoring to ensure success
Summary
Recommendations
• Think about instructional materials adoptions
strategically
• Understand the big picture as it relates to printed
textbooks
• Position titles are already starting to change
• Take a leadership role in the transformation from
print to digital within your district
About Sapling Learning
Sapling Learning
• Austin-based STEM-focused online learning company
• 2001 – Founded and focused on online higher education
science courses
– Currently in use at over 1,000 colleges and universities nationwide and
over 60 in Texas
• 2010 – Entered the TX high school science market
– Currently in use at over 250 districts in Texas
• 2012 – Acquired by Macmillan Science & Education group
• 2013 – Introduced Dynamic Science eBooks
• 2013 – Launch first TX high school science eBook on Apple’s
iBooks platform
Sapling Higher Education
Sapling Higher Education Online Science Programs – In over 1,000 Universities
Sapling Higher Ed – Texas Schools
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Angelo State University
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Baylor University
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Colin College
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North Lake College
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Rice University
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Sam Houston State
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Texas A&M University
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Texas A&M University at Galveston
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Texas A&M University at Kingsville
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Texas State University
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Texas Tech University
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University of Houston
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University of Texas at Arlington
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University of Texas at Austin
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University of Texas at El Paso
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University of Texas at San Antonio
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University of Texas at Tyler
Sapling High Ed – Other Prominent National
Universities
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Arizona State University
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Boston College
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Boston University
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Case Western Reserve University
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Georgetown University
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Harvard University
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Purdue University
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College of William & Mary
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US Naval Academy
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University of Arizona
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Vanderbilt University
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Virginia Tech University
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Washington University in St Louis
Texas School Districts 250+
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Austin ISD
Dallas ISD
Garland ISD
Ft. Worth ISD
Lancaster ISD
Richardson ISD
Round Rock ISD
Sharyland ISD
United ISD
Weslaco ISD
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Arlington ISD
Alief ISD
Crandall ISD
Friendswood ISD
Houston ISD
Northeast ISD
Pflugerville ISD
Seguin ISD
Sulphur Springs ISD
Weatherford ISD
Sapling Dynamic Science
Content includes:
• eBooks
• Power Points
• Power Lessons
• Study sheets
• Virtual labs
• Interactive coaching questions
• Topical assignments
• End of section quizzes
• Complete STAAR Biology EOC Preparation
• Chemistry & Physics TEKS Mastery Course
Dynamic Science products are designed to provide firstrate instructional materials that reduce the amount of time
a teacher must spend grading, writing content, and
preparing lectures, so that they may focus on engaging
and interacting with their students.
Q&A
To request district preview web login or iPad download codes for
teachers with and iPad – email [email protected]
John Kresky
[email protected]
817-602-6600

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