Why a consumer-oriented Internet of Things centre in Sweden? Kristina Höök Consumer-oriented Internet of Things? • What is it? • Why focus on consumer-oriented IoTapps? • A call for: – A top-notch research centre integrating tech and design – Focus on consumers – A political vision Why this buzz? Remember 1993? Already here! Old IoT-dream in 90’ies IoT today: cloud IoT today: cloud + mobiles IoT today: Sensorcloud lining Living in an IoT world? • • • • • M2M Automation Smartgrid Smart houses … What about desire? Fun? Play? Life? From ‘personal’ to thriving on big data Internet of Arts Internet of Play Internet of well-being Internet of Recreation From ‘personal’ to thriving on big data Internet of Recreatio n Internet of Sports Internet of Play Internet of Wellbeing Internet of Arts Medialisation of reality • • • • Selling reality back to users Longing for the real Constructing yourself and your reality Living in IoT-world as performance Focus on consumer apps -–why? • • • • Huge market Unique position worldwide Creating desirable solutions challenging Consumer-oriented IoT-apps challenge today’s technical & infrastructural solutions • A means to popularising and spreading solutions & infrastructure (… and then we can better tackle the rest…) Unique expertise in Sweden? Applications & novel media Programming and networking the things Creating value from big data System solutions for big data Consumer-oriented Internet of Things! • What is it? – Digitalised things + big data • Why focus on consumer-oriented IoT-apps? – Huge market! Challenge! And about LIFE! • A call for: – A top-notch research centre integrating tech and design: some of the best Swedish researchers in the area are here today! – Focus on consumers: cool examples demoed here today! – A political vision: where is it?