University of Northern Iowa

Sexual Violence Awareness and
Prevention Programming Model
University of Northern Iowa
Michelle Czarnecki, Ellie Hail and Rachel Jones
Meet the Presenters
Michelle Czarnecki
Student Involvement GA
M.A., Postsecondary Education:
Student Affairs (May 2014)
Where we are headed today:
Project Resources
Legal Implications
Theoretical Background
Sample website
Campus Partners
Nine Month Plan
Return to Theory
Click the links above to go directly to a section
• Create and market new Sexual Violence Awareness and
Prevention website; use as a learning portal.
• Utilize social media to engage and connect students, faculty, and
staff to information about sexual assault.
• Roll out educational and awareness materials monthly using:
– Educational App
– Tutorials
– Videos
– Podcasts
– Events
• Host fun and educational events each month to engage students,
faculty, and staff in the conversation about awareness and
• Provide training and professional development sessions for
university faculty and staff.
• Collaborate with existing student organizations, committees, and
other groups on campus to promote awareness throughout the
year and during Sexual Assault Awareness Month (April).
Project Resources
• Funding Sources – Multiple funding sources will be
used to sustain the program throughout the year:
– Fundraising Events
– Grants – Office on Violence Against Women: Sexual Assault Services
Formula Grant Program, Local Blackhawk County Gaming Grant
– Local Businesses – Connect with local business for donations in-kind
– Student Organizations (student government and campus activities
– Take advantage of free resources
Project Resources
• Time & Talent – All our programs will be sponsored
by the University Health Services Department in
conjunction with other appropriate campus partners
and supported by volunteers from across campus
– Hire a part time graduate student to coordinate events, update
website, handle social media, and facilitate communications
– Faculty, Staff, Students – Utilizing “in house” expert knowledge;
Request volunteers to help staff events and activities
Campus Snapshot
Located in Cedar Falls, Iowa
Enrollment: 12,159
Regional Comprehensive University
32 Academic Departments
1,800 Faculty & Staff
Legal Implications: VAWA
Services & Programs provided:
• Federal rape shield law
• May prohibit the publication of the identity of an alleged rape victim or
limit a defendant’s ability to question alleged rape victim’s past sexual
behavior while in court.
• Community violence prevention programs
• For example: Native American women have the highest rate of intimate
partner violence of any racial or ethnic group in the US. VAWA enables
tribes to create assistance programs for victims of IPV.
• Funding for victim assistance services
• Allows for programs that raise awareness and create a culture of
prevention at universities to receive grant funding.
• Programs and services for immigrant women, women of different races and
ethnicities, and victims with disabilities
• Legal aid for survivors of domestic violence
Legal Implications: OCR
“Title IX of the Education Amendments of 1972 (“Title
IX”), 20 U.S.C. Sec. 1681,et seq., prohibits
discrimination on the basis of sex in any federally
funded education program or activity. ”
• Colleges and universities are responsible to take
immediate and effective steps to respond.
• If sexual violence has occurred, a school must take prompt
and effective steps to end the sexual violence, prevent its
recurrence, and address its effects, whether or not the
sexual violence is the subject of a criminal investigation.
Legal Implications: Clery/SaVE
Comply with Clery regulations by integrating the SaVE – Campus Sexual
Violence Elimination Act guidelines into training for staff to ensure accurate
• Transparency – Incidents of domestic violence, dating violence, sexual
assault, and stalking be disclosed in annual campus crime statistic
• Accountability – Standards for institutional disciplinary procedures
covering domestic violence, dating violence, sexual assault, and stalking.
• Education – Programming for students and employees addressing the
issues of domestic violence, dating violence, sexual assault and stalking.
• Collaboration – between the U.S. Departments of Justice, Education, and
Health and Human Services to collect and disseminate best practices for
preventing and responding to domestic violence, dating violence, sexual
assault, and stalking.
Theoretical Background
Campus Ecology Theory:
James Banning
Definition: Study of the relationship
between the student and the campus
environment; students affect the
campus environment and the campus
environment affects students.
Application to Case: Ensuring campus
environment discourages sexual
assaults (i.e., well-lit spaces,
emergency phones, or mindful
landscaping) and print media conveys
importance of consent as well as
moving away from a rape culture.
Learning Styles:
David Kolb
Definition: Learning is knowledge
creation through experience.
Application to Case: Utilized Kolb’s
four cycles to plan programming:
1. Concrete Experience (CE)
Feeling dimension
Reflective Observation (RO)
Watching dimension
Abstract Conceptualization (AC)
Thinking dimension
Active Experimentation (AE)
Doing dimension
Communication and Social Media
Three methods of information sharing:
Sample website
Resources for victims, the accused, and those wanting to learn more
Campus contacts
Required learning modules for new students
Social media handles
Forum space
Social media
Twitter: @UNISAAM
Facebook: UNISAAM
Instagram: UNISAAM
Social media intern
Part time (10 hours) student from Women and Gender Studies program
Will utilize HootSuite to coordinate social media messages across all platforms
Sample website
This website will be a portal for sexual violence and misconduct
information that is easy to access by students, staff, and faculty. It will be
a central repository for social media, event promotion, and resources.
Social Media Handles
Campus Partners
Engage campus partners by hosting a workshop focusing on sexual violence
and misconduct. Provide resources for groups to use in programming.
• Department of
• Student Organizations
• Dean of Students Office
• First Year Experience
• Study Abroad Office
• Campus Safety/Police
• Wellness Recreation
• Health & Counseling
• Faculty Senate
Nine Month Plan for Sexual Violence
Awareness and Prevention at the
University of Northern Iowa (UNI)
• Creating a culture of awareness and prevention of sexual
violence at UNI.
• Cross-departmental engagement in the conversation about
this topic.
• Clear support for survivors of sexual violence.
• Consistent campus response to incidents of sexual violence.
• Creative programs and events to raise awareness for all
students, faculty and staff.
Student Programs
• Online Tutorial: Sexual
Misconduct Prevention – All new
students complete this
interactive learning activity
• Giveaways for students moving
into residence halls – miniflashlights, sexual assault
prevention bracelets
Faculty/Staff Programs
• Resident Assistant Workshop
Training – Bystander, Sexual
Response Protocol.
• Coffee Break for Faculty & Staff –
Provide flyers that focus on main
points for preventing sexual
Programs for All
• Welcome week event: Night Walk – Campus walk with Police providing
safety tips, identifying emergency blue light phones, promoting Campus
Safety Escort Service.
Student Programs
Faculty/Staff Programs
Social Mediapalooza – Engage social
media followers through
participation contests.
Kick-off “Teal Tuesdays” – Teal is the
color associated with sexual assault
awareness, Teal Tuesdays encourages
all to wear teal on Tuesdays to raise
awareness. Individuals wearing teal
on Tuesdays may be picked for small
• Partners in Prevention –
Provide comprehensive “Train
the trainer” workshop for
Campus Partners. Offer inperson and via Adobe
Connect. Also available via
Programs for All
• Roll out and promote website – Email and social media blasts, table tents
in the student union, and announcement in the “Inside UNI” online weekly
Student Programs
• Homecoming Promotion – Safe
Date Tailgate with facts and
giveaways related to sexual
assault awareness and
• Rape Aggressive Defense (RAD)
Course “On the Lawn” – Personal
safety and defense training with
Campus Police.
Faculty/Staff Programs
• Lunch and Learn – Professional
development session hosted by
Department of Women and
Gender Studies faculty. Topic is
“Rape Culture in Higher
Programs for All
• “The Invisible War” – Partner with Military & Veterans Center to hold
viewing of “The Invisible War,” a documentary about the prevalence of
unreported and ignored sexual assault in the military.
Student Programs
Faculty/Staff Programs
• Student-led Bystander
Prevention Training in the firstyear-only course sections: Hosted
by the student organization
“Students Against a Violent
Environment” (SAVE).
• Spin for Survivors – Marathon
spin-cycle event. Each office can
pledge to support survivors of
sexual violence by “spinning” all 8
hours of the work day for cash
donations. The office that raises
the most funds wins a free
catered breakfast from University
Programs for All
• Website – Roll out and promote, update as needed
• Teal Tuesdays – Teal is the color associated with sexual assault
awareness, Teal Tuesdays encourages all to wear teal on Tuesdays to
raise awareness.
Student Programs
• Transgender Day of
Remembrance – Partner with UNI
Proud, LGBTQ student
organization, to host an event to
raise awareness around transtargeted violence.
• Tumblr Contest – Students can
design an “expect consent”
poster; allow submissions via
social media or email.
Faculty/Staff Programs
• Q and A with a Legal Firm –
Partner with legal firm for a
podcast or Skype session
regarding VAWA, SaVE, or OCR.
Programs for All
• Teal Tuesdays
Student Programs
Faculty/Staff Programs
• Finals Week Stress Buster –
Collaborate with the Campus
Activities Board for a Bingo night
focusing on defining consent,
available campus resources for
survivors, and bystander
• Thank You Gift for Faculty/Staff –
Send notepads with logo, social
media handles, two to three key
statistics about sexual assault,
and important campus resource
contact information.
Programs for All
• Teal Tuesdays
• Student-designed poster campaign “Expect Consent”
Student Programs
• Get Back into the Swing of
Studying – Information booth
in the student union, giveaway
are free baseball bat-shaped
bookmarks with web site url
and “save the date” for
February Speaker.
Faculty/Staff Programs
• Supporting Sexual Assault
Survivors…and the Accused –
Lunch & Learn for Faculty &
Staff focusing on how to
support students affected by
sexual violence and those
accused of sexual violence.
Programs for All
• MLK Jr. Day of Service – Volunteers (students and staff) use time and
talent to do minor repairs, cleaning, and painting at the Blackhawk
County Women’s Shelter.
• Teal Tuesdays
Student Programs
“Live Group Sex Therapy” Show –
Crowd-based, audience participation
speaker busts myths about sexual
Marketing Survey “Your Voice” –
Conduct flash focus groups to get
instant feedback on marketing
materials and social media content.
Faculty/Staff Programs
• Staying Safe While Abroad –
Partner with Study Abroad to
include article in their
faculty/staff newsletter focusing
on specifics for sexual violence
prevention and awareness when
leading and supporting study
abroad trips.
Programs for All
• Teal Tuesdays
• Campus Ecology Assessment – Create and conduct assessment about
the climate of our campus for all students, faculty and staff. Questions to
address culture around sexual assault prevention and response
Student Programs
• Social Media Photo Scavenger
Hunt – Spring break themed
photo scav hunt, promoted with
• Bystander Training – For student
leaders and student government,
hosted by the Center for
Violence Prevention and MVP.
Faculty/Staff Programs
• Bystander Training – Hosted by
the Mentors in Violence
Prevention (MVP) program started
by Jackson Katz, et al.
Programs for All
• Teal Tuesdays
Programs for All
• PAVE App – A free app that shares 1 fact a day about sexual
assault and prevention.
• “Teal Talks” – Campus experts share a TED-like talk about
sexual assault awareness and prevention.
• Assessment – Tweet results; create small fliers with
information; host open forums to discuss.
• Promote all Sexual Assault Awareness Month (SAAM)
activities and programs
• Teal Tuesdays
Student Programs
• FACES Campaign – A photo booth for survivors and
family/friends of survivors to bring humanity to lived
experiences of sexual violence. Photos are displayed in the
Union, and will be displayed every April as a part of SAAM.
• RA Bulletin Board/Programming – Facts and information RAs
can share with their residents during SAAM.
– Items include student-designed “Expect Consent” posters,
calendar of events, info sheet on PAVE app, fliers about
Teal Talks, and resource information for survivors.
Student Programs
• Teal Cupcakes – Free cupcake to first 50 students at major
events that can share a SAAM fact (from the App and Twitter).
• i-Pledge Campaign – Providing information about sexual
assault awareness and safety tips for going out to students
and local businesses.
– “I pledge to look out for my friends.”
– “I pledge to create a safe environment for my customers.”
– “I pledge to make choices with positive outcomes.”
Student Programs
• Summer Orientation Staff
Training – Training for all
undergraduate SOS staff that will
be working with incoming
students over the summer.
• Summer Send Off – Social media
blast (one last time) and a teal tshirts giveaway, randomly
announced on social media.
Faculty/Staff Programs
• Town Hall Meeting – Gathering for
faculty and staff to come together
and discuss the state of sexual
violence awareness and
prevention on campus. Will
include feedback about the
previous 9 months’ programs and
Programs for All
• Teal Tuesdays
Return to Theory
• Kolb’s Learning Theory
Concrete Experiences/Feeling (CE)
Reflective Observations/Watching (RO)
Abstract Conceptualization/Thinking (AC)
Active Experimentation/Doing (AE)
By utilizing all four elements of Kolb, we are ensuring that all
diverse learners in the entire university community are able
to benefit from our variety of programming.
Return to Theory: Kolb
• Feeling (CE)
– Invisible War Screening
– FACES Photobooth
– “Teal Talks”
• Watching (RO)
– Teal Tuesdays
– Social Media
• Thinking (AC)
– Social media poster design contest
– Required training for first-year students
– Campus Ecology Assessment
• Doing (AE)
– Spin for Survivors
– RAD Course “On the Lawn”
– Cupcake giveaway
•Evans, Nancy J., Deanna S. Forney, Florence M. Guido, Lori D. Patton, and Kristen A. Renn. Student Development in College: Theory,
Research, and Practice. San Francisco: Jossey-Bass, 2010. Print.

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