ONE SOURCE MULTI USE The Philippine Experience PRESENTATION TO THE 2012 ASIAN PUBLISHERS FELLOWSHIP GABRIEL L. REINOSO Rex Publishing Philippines ONE SOURCE, MULTI USE: The Philippine Experience • The development of mass media in the Philippines and the One Source, Multi Use experience are very much intertwined. • The story of OSMU in the Philippines is a journey of possibilities. • But for every step of the way, the quality of CONTENT is very crucial in each media engagement. OSMU Philippines Experience PUBLICATION LITERARY BOOKS NOLI ME TANGERE EL FILIBUSTERISMO POCKETBOOK NOVELS KRISTINE COMIKS KULAFU KENKOY DYESEBEL DARNA ZUMA ANG PANDAY BATANG X MOVIE TV THEATER FASHION NEW MEDIA Noli Me Tangere Dr. Jose P. Rizal Published in 1887 An Eagle Flight (1900) The Social Cancer (1912) Noli Me Tangere has been adapted for literature, theater, television, and film. 1915: a silent film adaptation by Edward M. Gross. 1930: another silent film adaptation, directed by José Nepomuceno under Malayan Movies. 1951, SISA Director: Gerardo de León Award-winning actress Anita Linda in the role of the titular character. 1961, Noli Me Tangere Released for the birth centenary of José Rizal, the motion picture was awarded the Best Picture in the 10th FAMAS Awards. 1992, Noli Me Tangere a 13-episode TV series by Eddie S. Romero was produced by The Cultural Center of the Philippines and first aired over ABC Channel 5. 1994 Noli Me Tangere a musical adaptation of the novel. 2008-2009 Noli at Fili: Dekada 2000 a stage adaptation of Noli Me Tangere and El Filibusterismo by the Philippine Educational Theater Association, set in the present day. At present, the Noli me Tangere and Rizal’s other novel, El Filibusterismo, are required literature courses for secondary school levels in the Philippines. Florante at Laura 1838 Francisco “Balagtas” Baltazar FLORANTE AT LAURA 1939 Vicente Salumbides, director Salumbides Film Company 1970 2012 THE COMICS ERA • Mga Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) • Kulafu • Darna • Dyesebel • Ang Panday Mga Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) 1920 Tony Velasquez 1951 MOVIE 1991 MUSICAL KENKOY LOVES ROSING 1991 Regine Velasquez Janno Gibbs KENKOY FASHION COLLECTION 2011 KENKOY FASHION COLLECTION 2011 KULAFU 1933 PEDRITO REYES AND FRANCISCO REYES LIWAYWAY KOMIKS 1932-1941 DYESEBEL 1950 MARS RAVELO 1953 EDNA LUNA 1973 MOVIE VILMA SANTOS 1978 ALMA MORENO 1996 CHARLENE GONZALES 1990 ALICE DIXSON 2008, DYESEBEL TV SERIES 2008 MARIAN RIVERA DARNA 1950 MARS RAVELO 1951 1973 1991 DARNA! TV SERIES, KBS CHANNEL 9 1977 LORNA TOLENTINA 2005 DARNA TV SERIES GMA CHANNEL 7 ANGEL LOCSIN 2009 DARNA SERIES GMA 7 MARIAN RIVERA PANDAY 1981 CARLO J. CAPARAS MOVIES 1990 -2000 TV SERIES 2005 PANDAY KIDS 2010 GMA 7 CARLO J. CAPARAS BATANG X 1995 MOVIE PEQUE GALLAGA BATANG X TV SERIES ABC 5 1995 BATANG X COMICS 1995 SPONSORED BY McDONALD’S ROMANCING THE MEDIA Tagalog Romance Novels Precious Hearts Presents KRISTINE Series MARTHA CECILIA KRISTINE SERIES CONTENT-on-DEMAND Value-Added Mobile Telephony Service Text greetings from the idolized characters, info text on the twists and turns of the plots, memorable quotes from dialogues, video clips, wallpapers, themes and even ring tones TEXT PROMO DIGITAL download KRISTINE Theme Song WEEKLY LOGOS WEEKLY MMS WALLPAPERS WEEKLY PICTURE MESSAGES JAIME WEEKLY TEXT MESSAGES EMERALD WEEKLY TEXT MESSAGES MARCO WEEKLY TEXT MESSAGES DAILY QUOTATIONS FROM KRISTINE CONTENT ADOPTION IN OSMU NEW MEDIA TELEVISION FILM PERFORMING ARTS PUBLICATION • NON-LINEAR • MARKET DRIVEN • TIMELESS CONTENT = CHARACTER-DRIVEN KOMIKS THEATER ARTS & FASHION With the One Source Multi Use, the possibilities do seem endless. THANK YOU VERY MUCH!