Training (PPT) - Auburn University

Finding Auburn’s New Students
Welcome to FANS (Finding Auburn’s New
College recruiting is highly competitive, and with the assistance
of alumni across the country, Auburn can expand awareness and
interest among prospective students
This presentation will provide you helpful
information and training on how to be a FANS
What can I do to help with
University Recruitment?
• We want you to volunteer your time and
efforts to:
– Provide a local resource for inquiring students,
applicants, and their families
– Attend, host, or participate in recruitment events
in your area
– Report back to the Admissions office regarding
information about your region
How do I volunteer?
• There are many different ways you can
volunteer and recruit in your area:
Work at a College Fair
Host a Reception
Recommend a student, event, or program in your area
Attend an awards program to present a scholarship
Contact prospective students to share your Auburn
5 W’s of being a FANS Volunteer
5 W’s
WHAT do you want me to do?
WHEN do you want me to volunteer?
WHAT materials will you provide for me?
WHAT do I say to potential students?
WHO will know I’ve volunteered?
Each of these steps apply to all of the volunteer
opportunities available in the FANS Program
What do you want me to do?
Work a College Fair
What is a College Fair?
• A college fair is a gathering of representatives
from many universities that allows students to
learn a lot of information about different colleges
at once
• College fairs come in several varieties. There are
day programs, evening programs, district-wide
events, national fairs, etc.
• Some fairs cater to high school seniors while
others may allow any interested student to
When do you want me to Volunteer?
College Fair
• The Office of Recruitment receives notification of
college fair (date, time, location)
• The office assesses the availability of a staff member
to cover the event.
– If a staff member can cover an event, it is added to their
schedule of travel
– If the program cannot be covered by staff, then the office of
university recruitment will try to solicit you, a FANS volunteer to
cover the program
• Upon locating a willing volunteer, the staff member
contacts the host of the fair and relays information on
who will be representing Auburn at the Program
• College fairs can take place year round, either in the
morning or evening
What materials will you provide for me?
College Fair
• The Admissions staff will work with alumnus with
respect to shipping materials needed to cover the
• Materials we will supply to you:
– Business Cards for Territory Manager
– Road Pieces: Comprehensive Info Packets to give to
interested students
– Scholarship Information sheets
– Bookmarks
– Volunteer FAQ Sheet: quick reference sheet of 10
most commonly asked questions
What materials will you provide for me?
College Fair
• There will be a table reserved for Auburn.
• Upon arrival, many fairs have student helpers
to assist with boxes and other materials that
need to be transported to the reserved table.
However, there are also programs for which this
luxury is not included
• Tables should be set up no less than 30
minutes prior to the starting time of the
College Fair Table Example
What do I say to potential students?
College Fair
• For the 2 hours or so that the fair is in
progress, the display table serves as your
• Whatever is placed on the table is “fair game”
for students: pens, road pieces
• The most important factor is the interaction
that the representative has with the
prospective student.
How should I interact with Students?
• What you say can make or break whether or not
the student remains/gains interest in Auburn
• It is important to provide essential information
during this time.
• For the most part there are several pieces of
information that a student will want to ascertain.
We suggest FANS volunteers be able to answer
these questions and when I doubt refer to the
FAQ sheet.
Who will know I’ve volunteered?
College Fair
• At the close of each college fair a summary report
should be completed by the alumni
representative. The summary should provide the
Office of University Recruitment with the pros
and cons of the event.
– Such details as: turnout, approximate number of view
books handed out (by box), was fair well organized,
and finally a recommendation on whether or not
Auburn should attend the event in the future. This
should be faxed, mailed, or e-mailed.
What do you want me to do?
Attend a High School Awards Program
• A High School Awards Program is hosted by
the school and is held to recognize all of the
students who have received Scholarships
• The FANS volunteer will attend the award
program as the Auburn Representative and
present the award to the deserving students
who have received a freshman, general, or
departmental scholarship
When do you want me to Volunteer?
Awards Program
• Awards programs are held in April and May
• Alumnus will be asked to attend an Awards
Program in the event that someone from the
Admissions office can not attend.
What materials will you provide for me?
Awards Program
• We will send the scholarship certificates to the
school that is hosting the awards program.
They will pass them on to you the day of the
• You will be provided a script for the
presentation of the scholarship
What do I say to potential students?
Awards Program
• These students have committed to attend
Auburn University. Please congratulate them
and shake their hand when you present them
with the award.
• Make sure they know how excited we are they
have chosen to attend Auburn University.
Who will know I’ve volunteered?
Awards Ceremony
• After the awards ceremony, please contact the
admissions office via email notifying us that
the scholarship was successfully presented
What do you want me to do?
Contact Calls/Handwritten notes
• Volunteers are asked to call/write students from
their area who have shown a high degree of
interest in Auburn, who have visited Auburn, or
have been Accepted to Auburn.
• The goal of these calls is to make contact with the
student and encourage them to visit campus,
answer questions they may have about Auburn,
and ultimately encourage them to apply to or to
attend Auburn.
– More than 1 contact with the same student may be
made as their interest in or application status changes
When do you want me to volunteer?
Contact Calls/Handwritten notes
• Contacting potential students can occur year
round, but many of the calls /notes will occur
when admissions decisions have been made
and scholarships have been offered
– Acceptance letters are mailed beginning in
– Scholarships are awarded in December
What materials will you provide for me?
Contact Calls/Handwritten notes
• We will provide to you
– Contact information for students in your area
– Talking Points
– Deadlines for when these calls/notes need to be
Who will know I’ve volunteered?
Contact Calls/Handwritten notes
• Please send an email notifying the admissions
office that the calls/notes have been
• This email should also contain information on
the call and the volunteer should comment on
the interest of the student
What do you want me to do?
Host a Reception
• The Admissions Staff plans receptions every
year. The purpose of Fall receptions is to
encourage students to apply. Spring
Receptions are for admitted students who are
deciding which college to attend.
• The obvious goal of the whole recruitment
cycle is to attract and enroll the nations finest
• The assistance that Auburn Alumni provide is
critical to the future success of Auburn
Have Fun!
• Assisting prospective students in their college
selection process is a great deal of fun. It is a way of
representing your alma mater. Meeting with
prospective students and their families is an
enjoyable experience. Knowing that you have some
influence through the power of your words and your
enthusiasm for Auburn is very rewarding. So relax,
have a great time and…
War Eagle!
Contact Information
Office of Admissions & Recruitment
The Quad Center, Auburn University, AL 36849
[email protected]

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