GROUP C POWERPOINT

Report
GROUP C
Sijia C.
Hamphry K.
Jason N.
Alexandru S.
Candice S.
*1. How could the planning process
be followed to create a plan for
continuous improvements to Lands’
End online customer service?
*2. If you were hired by Lands’ End to
help benchmark its customer service
performance, which three companies
would you choose and why?
*3. How could MBO at Lands’ End
build a clear hierarchy of objectives,
improve goal alignment, and help
with implementing plans within the
customer services area?
*4. Of Lands’ End and L.L. Bean, does
one firm or the other have any
special advantage in respect to
planning for future success? Why or
why not?
* REFERENCES
* http://www.landsend.com/
* http://www.llbean.com/?qs=3032997_pmd_googleca
* http://staffingsrvs.com/wpcontent/uploads/2011/06/
csr2.jpg
* http://www.kurzweilai.net/images/ForbesLogo_regist
ered.jpg
* http://edibleapple.com/wpcontent/uploads/2009/04
/silver-apple-logo.png
* http://blogs.sitepoint.com/wpcontent/uploads/2010/
10/gap_logo.jpg

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