Lecture slides

Report
TOURISM
PETER ROBINSON
MICHAEL LÜCK
STEPHEN L. J. SMITH
4
Air Transportation
Learning Objectives
•
To understand the scope of the airline
industry
•
To evaluate some regulatory frameworks
in which air travel takes place
•
To understand various marketing and
operating strategies for airlines
History
•
•
•
•
•
•
•
1903: first powered flight
1939: first transatlantic passenger service (PanAm)
1952: first passenger jet (DeHavilland Comet)
1970: Boeing B747 jumbo jet enters service
1976: first supersonic passenger jet (Concorde)
2007: largest passenger jet (Airbus A380)
2011: first all-composite material jet (Boeing B787)
Categories of Airline
Services
•
•
•
•
Scheduled
Charter
Low-cost carriers (LCC)
Air taxi services
Types of Aircraft
• Engine type
– Turboprop
– Jet
• Purpose/mission
–
–
–
–
Short-haul
Medium-haul
Long-haul
Ultra long-haul
• Body width
– Narrow body
– Wide body
Economic Considerations
• Yield management
• Performance indicators
–
–
–
–
–
–
–
Revenue Passenger Enplanements
Available Seat Miles (ASM)
Revenue Passenger Miles (RPM)
Load Factor (LF)
Revenue Departures performed
Mishandled baggage
On-time departures
Regulation
• International Air Transport Association
(IATA)
• International Civil Aviation
Organization (ICAO)
– Freedoms of the Air
• Deregulation
– USA
– Europe
– Route network development
Airline Cooperation
•
•
•
•
Pooling
Joint ventures
Code-sharing
Alliances
– Star Alliance
– oneworld
– SkyTeam

similar documents